Disney Oligopoly: The Market Structure Of Walt Disney

This trial is on Walt Disney Studios vs. Faden on the work Professor faden made to inform people on copyright, fair use and infringement. They are battling over copyright and fair use on this video. Walt Disney Studios claims that Faden’s work is copyrighted and is suing for infringement. But Professor Faden claims that he followed all the rules on copyright and he thinks it is fair use.

Walt Disney was one person who was greatly impacted by the free enterprise system, and who greatly impacted the buisness world. Ho was not only the pioneer of animation, but he has built two multi-million dollar theme parks, that many people today enjoy and come from all over the world to see. Most people think that you have to be rich and have lots of money to become an entrepenur, but many people start off with nothing at all, that was the case with Walt Disney. He started off with nothing, living out of his office and eating cold beans before he became the successful entrepeneur he is today. "if you can dream it, you can do it," was a quote Walter lived by an it must have been a big help in getting him where he needed to be, but he didn't

Disney pursues vertical integration by increasing its distribution channels for its products in house. This allows Disney to not only have control over the entire product my beginning to end consumer, but it also allows for Disney to increase its profits by cutting costs. An example of this in the case is that Disney creates its own content in-house for its channels like ABC. When Disney first acquired ABC, ABC had deals with Dreamworks, which was a rival company created by a former Disney employee, to finance jointly the cost of developing new TV shows. For Disney, this deal made no sense for them once they purchased ABC because Disney has their own production studio. By keeping production of new television shows within the company, there

In this highly competitive world, money is one of the most significant factors for people to survive because people use money to satisfy their desires such as clothes, food, and medicines. A company will gain profit from the amount of money that people used, but only profit cannot make company to be sustainable. Hence, every corporation should be concerned about the triple bottom lines which can lead company to be sustainable. The Triple Bottom line or TBL was created by the founder of British consultancy called sustainability, John Elkington since 1994 (economist, 2009). The triple bottom line is separately in three categories, including profit, planet, and people. Firstly, profit is an essential part of company to get good profit and challenge with others. Secondly, planet, corporations should be concerned about their environmental impacts. Lastly, people, companies should be concerned about consequences to communities. From my perspective, companies should balance these three categories, if they want to achieve their goals. This research paper will examine about the sustainability of Walt Disney Company base on triple bottom line.

High barriers to entry in the industry. Licensing requirements are high. There is a minimum size requirement to achieve profitability and the initial investment is required and fixed costs of operating. How much of the control is in the hands of existing players of the market or key resources? The switching costs are high, so customers would somewhat drawback with fear from moving to a new firm leaving the reliable one. This is a heavily regulated industry.

Yip and Hult (2012) define globalization as a business operating in all four hemispheres. There is no question that Steam Boat Willie, the original 1928 Mickey Mouse and the original Disney character, has expanded the Disney Company into a global business. As Disney pursued global expansion, there were a lot of variables to contend with. In order to operate in any foreign environment, competition must be frequently analyzed. Additionally, adaptions often need to be made in order to compete and to meet the needs and wants of consumers in the local culture. Disney has become one of the most recognizable globalized companies in the world through theme parks, cartoons, movies, and merchandising in foreign markets.

The complexity of the product offering allows customers to have numerous price points and ability to decide how much of the Disney experience they want to enjoy. For examples, the offerings include transportation, resort accommodations, and meal plans. The larger product mix creates entry into the resort, hotel, and restaurant businesses. Although Disney was not first in the theme park market, its large size and connection to kid’s movies was revolutionary. The expansion into the Orlando market was such a sense impression, it has caused other theme parks to make there as well hoping to receive spill over

The threats of new entrants are low since they need to invest huge money to compete with Disney. For instance, the investment of Disney theme park is very high and the time of construction is quite long. Both of the two factors make it difficult for new entrants to enter this market. Another barrier is the power of the brand name. Disney has already owned loyal customers and they will prefer to visit Disneyland and watch Disney movies first instead of other places or new

The adventure theme park will be located in Johannesburg as it is the central place and easily accessible utilising the different modes of transportation. This will also cater for the national and international.

This strategy is when a firm decides to serve two or more exact market segments. Over the last four years, Disney intrigues people of all ages; whether it is a child, teen, or parent. For small children, it has its animation films, toys and other goods from their consumer products division, a segment on their channel called "Playhouse Disney," and many more. For older kids such as tweens and teens, it has the Disney Channel, Radio Disney, their live-action films, and much more. Disney's live-action films such as Pirates of the Caribbean attracts adults as well, in order to target adults Disney uses a "family approach." Disney theme parks were built for the whole family to enjoy and they do a fine job stressing that. If you pay close attention to their advertisements you will see that they are not always aimed for children, in fact they are aimed at the parents most of the time with little phrases such as "Let the Memories Begin" and "This is Where the Magic Happens." Even the animation films are made to please the parents, with their good morals and some jokes that are meant for the child not to understand. In addition, the Disney Store has its own Home Decor department which is intended to satisfy the parents' wants as well as their children's, while the child is browsing through the toys, the parent is browsing through the Home Decor section.

The Walt Disney company does not only have an immense amount of economic power on the American entertainment industry and popular culture, but they have acquired influence across the world. The company has recorded that one quarter of the 45 billion dollars Disney makes annually comes for the international market (Hongmei). It can be said that Disney is one of the best-known companies or brands in the worlds and covers a wide range of markets from films to television programs, to merchandise and publishing not to mention the theme parks. However, the inspiration to expand globally does not completely rest on income and to promote capitalism within the company. In some circumstances the marketing decision is more political than economical. A good example of this is the interaction and relationship between Disney and the Chinese government. The relationship began in the post-Cold War era when Disney produced films reflecting the Chinese way of life, like Kundun and Mulan (Hongmei). Both of those films served as a political compromise and a marketing opportunity for Disney to gain a foot hold in the Chinese market. While the initial intent was to resolve the political differences, the negotiations and conflicts soon shifted to an economic opportunity. I find this interaction to be strange, Disney is interacting with post-socialist China on political and economic grounds. That means a global corporation, that began in and reflects the United States is negotiating with a nation

As of right now, I am investigating the industry of marketing design and directing. I am not fully confident that this is the industry that I will want to pursue, but am considering. Marketing design and directing means that I would have the skills of a designer, but also able to apply those with marketing skills and become a visual marketing director. One industry that I am very interested in is American Greetings (corporate.americangreetings.com). I will be taking many steps to gain more knowledge about this industry and company. First, I will research the company online. This will help me fully know what skills and expectations this company expects. Second, I will look up what positions this company offers in their

It is interesting to have a better look in this agreement, by understanding the rationale behind it and by examining the financial aspects

Mickey Mouse, Minnie mouse, Pluto and all there friends have always been well known Disney characters. When people think of them I’m sure they think of the happiest place on earth, Disney land. Would the entertainment industry even be where it is today without Mickey and Disneyland? On December 5, 1901 in Chicago, a boy with many dreams that would eventually change the world was born (Croce 91). He was the forth of five children. He had three older brothers Herbert, Raymond, Roy and one little sister named Ruth. After Walt was born they moved to Marceline, Missouri.

High capital investment for competitor entry into telecommunication industry. Companies in this industry maintain development, spend fairly large amount of capital on network equipment and incurred high fixed costs. Besides, technologies are also considered as barriers for new companies to enter the market.