Walt Disney Company Triple Bottom Line

Born in 1901, Walt Disney was a man of many things-- a perfectionist, an entrepreneur, cartoonist, voice actor, and film producer. He managed to go from being a man who was bankrupt to being a famed multi-millionaire and becoming an icon for many cartoonists and animators. Though, none of this would have come to be without his brother Roy, who partnered with him and helped him make many of his decisions. Together, these once poor brothers came together and formed the Walt Disney Company and later, Disneyland. Starting in the 20s, these brothers formed their soon to be career plan and began drawing cartoons-- one of the most famous was a mouse; Mickey Mouse. Not only that, but Walt Disney himself designed how his soon to be famous amusement

The main goal of many businesses in the world is to gain as much profit as possible. Environment has been destroyed to provide what people need. In the middle of 1990s, John Elkington has introduced the triple bottom line because he concerned about the sustainability. The triple bottom line attempts to solve many problems by focusing on three things which are people, planet, and profit. Companies have to measure that they do not damage to any of the triple bottom line in order to be succeeded in terms of businesses. Theses three things are connected. For example, in terms of planet, if a company deforests many areas just for producing goods, many people would not consume their products. To clarify, the profit of the company would reduce because their products cannot be sold. This concept is to make businesses responsible to every thing that involved with them such as people or environmental.

Walt Disney’s first job was at Persman- Rubin Commercial Art Studio and he met his associate and longtime friend, Ub Iwerks. They Walt with the help of his brother Roy, opened up Disney Brothers Studio In California. This is where he recreated the Alice Comedies. They were In 1925, Disney Brothers Studio

Oligopoly is a market structure whereby a few number of firms owns a lion’s share in the market. This market structure is similar to monopoly, except that instead of one firm, two or more firms have control in the market. In an oligopoly, there are no upper limits to the number of firms, but the number must be nadir enough that the operations of one firm remarkably influence and affects the others (Investopedia, 2003).

The Walt Disney Company was founded on October 16, 1923 by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio. The Company established itself as a leader in the American animation industry with iconic characters such as Mickey and Minnie Mouse with their first appearance in Steamboat Willie in 1928. The Walt Disney Company has grown to encompass more than just its own brand by diversifying into live-action film production, television, and theme parks, music, publishing, and online media and operating the ABC broadcast television network.

Does hearing the tagline “The Happiest place on earth” takes you on a memory lane of the very first day at Disneyland? The Walt Disney Company, was a dream of the most famous name in the animation industry and the creator of Mickey Mouse, Walt Elias Disney and now the company has estimated net worth of an about 36 billion dollars. (Funamentals n.d.) The company has been running from 1923 till current and I have decided to take the first 43 years (1923 to 1966) in consideration because I wish to tell the reader how the company went from Good to Great under the supervision of Walt Elias Disney.

Disney witnessed its worse years in business in the following 18 years after Walt Disney’s demise. The company was so depended on Walt Disney for creativity and no one could fill this void. By late 1970s and early 1980s, the film division declines due to the dearth of Creativity. The financial performance of the company deteriorated from 1980 to 1983 and it was surviving solely due to its theme parks, which had remained popular and profitable. Moreover, Disney incurred heavy costs as it was investing in EPCOT and the new Disney Channel. It ended up with the resignation of Roy E. Disney in 1984 when the corporate earnings began to stop. It was at this juncture of extreme crisis - when Disney was even facing hostile takeovers - that Eisner takes the charge of the company.

By that time, “Disney” was already a household word and a multi-billion dollar entertainment empire. At the time of his death, Disneyland, located in Anaheim, California was only eleven years old, but was a huge success. In 1971, The Disney Company began designing what is now Walt Disney World in Central Florida. There are now 35 Disney-owned and operated theme parks around the world, including Europe and Asia.

Yip and Hult (2012) define globalization as a business operating in all four hemispheres. There is no question that Steam Boat Willie, the original 1928 Mickey Mouse and the original Disney character, has expanded the Disney Company into a global business. As Disney pursued global expansion, there were a lot of variables to contend with. In order to operate in any foreign environment, competition must be frequently analyzed. Additionally, adaptions often need to be made in order to compete and to meet the needs and wants of consumers in the local culture. Disney has become one of the most recognizable globalized companies in the world through theme parks, cartoons, movies, and merchandising in foreign markets.

Businesses have been playing a crucial role in people’s lives. No matter what they go or what the occupations they are; people are drawn to get involved in businesses. However, behind the scenes of the business thriving, the environment is deteriorated each day. Many development schemes are come up with the plan related with the depletion of the environment (Shah, 2002). Because of people and environmental damages, attentions were drawn to corporations for ensuring their sustainabilities. John Elkington designed a framework called Triple Bottom Line(TBL) (cite), which allows employees or entrepreneurs to adopt it for evaluating their performances regarding three dimensions people, planet, and profit. Starbucks is one of successful corporations which uses the Triple Bottom Line. The underlying Starbucks’s policy is to "inspire and nurture the human spirit-- one person, one cup, and one neighborhood at a time" ( Herbeck, 2012). The statement which was previously mentioned shows that Starbucks does not solely concentrate upon their profits, but their stakeholders’ well beings and the environment as well. This firm tries to launch many campaigns based on the three factors of the Triple Bottom Line. As a result, when it comes to Triple Bottom Line framework, Starbucks was given the opportunity to appraise and monitor its operations.

Walt Disney is one of the most well-known names in the film industry. The company he built continues to make millions and take home Academy Awards more than fifty years after his death. How did Disney become so successful? While he was a hard worker, there were several hidden factors and special opportunities that made him so prosperous.

Competitive advantage is when two or more firms compete within the same markets, one firm possess a competitive advantage over its rival when it earns (or has potential to earn) a persistently higher rate of profit. There are three types of competitive advantage.

Disney kingdom was started by a person named Walter Disney in association with his brother who called Ray O Disney in 1923.

Sustainability has been mentioned as a goal of businesses. During the mid 1990s John Elkington created the triple bottom line plan under the concept of sustainability. Sustainability can be defined in many ways, but the simplest way is “Ability to sustain” (Sustainability, 2010). The triple bottom line is an accounting framework, and there are three dimensions of sustainability among them people, planet and profit (3Ps). The concept of TBL is to measure the profitable, social and environmental performance of the company. Currently, many companies have tried to become more sustainable in terms of the TBL. However, this report will identify the clearly observable of the triple bottom line in L’Oréal company.

The first theory which is applied by Walt Disney Company is employee engagement. Walt Disney Company is a big company which is contained more than 60,000 workers and it is named as the happiest place on earth. Disney always focuses on people and creates a happy condition for their employees and makes them to be loyalty of the company. To achieve the high engagement of employees, they recruit and train the employees, build enthusiasm through communication and always put people as first. Walt Disney has a well-being employee engagement as there are some examples show that the employees are work hard in their work. Kurlin who is one of the cast members picks up a thrown coffee cup on floor while he is walking through the Magic Kingdom’s front