Out of top ten car model sold five are from Volkswagen. Number one in china for passenger vehicles with 2099000 cars. The most popular cars bought from Volkswagen are Lavida, Santana, Jetta, Sagitar, Bora and Tiguan. Volkswagen Company also has big influence on the Chinese petroleum company and can mostly increase but also decrease the prices of oil. This shows how big of a car manufacture and their influence is in the Chinese market.
The management can be competitive and strict especially the sales department. Despite a diesel emission scandal, Volkswagen has been named the top car manufacturer in the world for 2016. This can be credited in the 12% growth in sales from the Chinese market. The Volkswagen Beetle is one of the most influential cars in the past century and the first car to hit 20 million units sold. The Beetle’s rounded design improves aerodynamics and was inspired by German airplanes during the 1930’s.
Strong presence in China. China is the largest automotive market and is an emerging economy that grows steadily. It is also the biggest market for Volkswagen vehicles where the company captures nearly 20% of the market mainly with its Audi and Volkswagen brands. 5. Well performing brands.
However, Toyota still sells more vehicles each year but the gap has narrowed down to less than 1.5 million cars. Though Toyotas reputation is going down after a series of recalls, low quality for Volkswagen remains an issue in the U.S market. Volkswagen needs to strengthen its market in the United States to expand its market share. Stefan Jacoby, VWs U.S chief persuaded the board to build a U.S plant. The board later approved the plant and allocated $1 billion for the construction of the plant scheduled to open in 2011.
Powers Award  this award has as several different categories. The biggest is the Vehicle Dependability study , this study is conducted on cars over a 3yr period and records problems in 177 different areas, as reported by the vehicle owners, the study I referenced is from 2012 to 2015. The numerical break down is ranked on a per 100 cars basis. It is important to note in the results 8 of the top 10 are cars which are produced in the U.S, 4 of the top 10 are American companies, General Motors has three brands with Chevrolet, Buick and Cadillac, Ford is represented with Lincoln. This was a big step for the American Automobile manufactures considering back in 2009 both General Motors and Chrysler Corporation were in bankruptcy and without the help of the federal government and bailouts to the tune of 80 billion dollars  it is unclear where they would be today, if around at all.
The company is able to achieve strong market presence in almost hundred countries including Unites States, Canada, India, United Kingdom and Korea etc. in present time, BMW is able to position the company in premium segments with three of their world famous brands i.e. Rolls-Royce, BMW, Mini (www.bmw.co.uk, 2015). In the year 2012, BMW was announced by Forbes as being most reputable business of the world. The most classiest and stylish cars all around the globe that is known for its design and quality is BMW.
Competitors – The industry that Nissan currently operates in provides lots of potential competitors for them as many automobile companies are developing electric cars which are something Nissan are very keen on focusing on. Nissan currently only run a small market share of the industry so many competitors are dominating the market such as Ford, Vauxhall etc. Nissans competitors have many strengths and weaknesses against Nissan. Some companies such as Ford focus heavily on fuel powered cars which means they will have an advantage against Nissans fuel powered range but Nissan will have an advantage over them with Nissans electric cars and the amount of research that has been put into it. Other companies such as Tesla whose main focus is electric cars are a fairly big competitor towards Nissan and the Nissan leaf range.
US auto industry is full of auto manufacturing companies, BMW Group, Chrysler/Dodge/Jeep, Ford Motors, General Motors, Honda/Acura, Hyundai/Kia, Mazda, Nissan, Subaru are the main competitors in US Auto market. For 2012 as a whole, automakers sold approximately 14.5 million vehicles in the U.S. Market, a 13 percent increase from 2011 and the highest annual sales total since 2007 marking the third consecutive year of annual sales increases of at least 10 percent. As fuel prices remain high and there is greater concern for the environment, more energy efficient cars are increasing in demand. Global automobile sales forecasts project divergent market penetration rates of approximately 0.6 -0.9% for plugin hybrid electric vehicles (PHEVs) by 2015,
However, there is a significance increase of motorization in emerging markets, especially in Poland, Turkey, Brazil and China; while developed countries are approaching saturation. Cars on the market – competition: The competition on the market is very intense, Volkswagen, Toyota, Ford, Honda, General motors, “premium” brands are some of the most important brands on the market. In Europe the "Premium" brands, Audi, Mercedes and BMW are the most represented. They are also very presents in South Africa and the USA. They account for only 8% in China but are increasingly in demand, since their growth is 30% per year.