Volkswagen Positioning Strategy

The two companies continued their collaboration in 1969 to make the VW-Porsche 914 and Porsche 914-6. (The 914-6 had a 6-cylinder Porsche engine, and the standard 914 had a Volkswagen engine.) Volkswagen and Porsche would collaborate again in 1976 on the Porsche 912-E (USA only) and the Porsche 924, which used many Audi components and was built at Audi's Neckarsulm facilities. The 924 was originally designated for AUDI. Most Porsche 944 models were built there, although they used far fewer VW components.

The selected corporation is the Volkswagen, a German car manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The Volkswagen’s corporate website is http://www.vw.com/. According to the International Ethical Business Registry,

You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.

BWB does not state its vision explicitly. Their closest approach to vision is being ‘a self-sustaining, triple-bottom-line company that creates social, economic, and environmental value for all our stakeholders’. However, this statement is largely a reflection of what BWB already is and lacks aspiration for the future.

The selected corporation is Volkswagen (VW), a German car manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Established in 1937, Volkswagen is the top-selling and namesake marque of the Volkswagen Group, the holding company created in 1975 for the growing company, and is now the second-largest automaker in the world (Wikipedia, 2016). Volkswagen’s corporate website is http://www.vw.com/.

The company should increase the price of their products so that they can make profit and cover their overhead costs, while remaining competitive with their competition.

It will help the company to achieve both its financial and social objectives. The strategy has to match internal competencies with external opportunities in such a way that Tesla achieves its mission while striving towards its vision. (Chandler, 2013)

In the beginning of the early 1990’s Porsche faced a severe problem. After orders decreased to 30% from 1986 to 1993 the company was on the verge of bankruptcy. The loss of almost 240 Mio. DM was so far the biggest in the company’s history. Porsche’s day as an independent luxury car company seemed to be over. Yet, five years later Porsche recovered and became one of the most successful automobile company’s in the world with an annual profit of 1.939 billion €. This dramatic change is owed to the implementation of lean management and the Toyota production system. This paper will illustrate the causes for the crisis and how lean management was introduced to Porsche.1992 marked the year of the crash.

Toyota Motor Corporation is a Japanese company that is involved in the design, assembly, manufacture and sale of a wide range of motor vehicles such as minivans, passenger cars, commercial vehicles, and assorted accessories and parts (Nkomo, 3). Examples of brands under the Toyota portfolio include, but are not limited to; Lexus, Toyota, Hino and Daihatsu. Toyota was founded in 1937 by Kiichiro Toyoda and has grown to not only be the world’s leading auto manufacturer in the automotive industry, but also the world’s eighth largest company with operations in virtually every corner of the world (Nkomo, 3).

Core values of a person are characteristics that define that person. Everyone should know obviously what are our core values and why they have it. The values of a person are shaped throughout his life and suffer external influences from family, friends, instructors and the society in which that individual grow. As Gandhi once stated: “Your beliefs become your actions, your actions become your habits, your habits become your values, your values become your destiny.”

BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is

Peugeot is one of the most well-known French automobile manufacturer companies, founded in 1810 by Armand Peugeot. With many successful sales worldwide, approximately 2.973.000 vehicle sales during 2015 and remarkable rewards, Peugeot can be considered as one of the leading companies in the European and global automotive industry. As noted in the ‘’New Cars Industry Profile: France’’, the companies’ revenue for 2016 was $72.563 million (p.24).

While analysts argue over whether the company will be successful or not and if the prices will be reduced, the reduction of the cost of the battery - is not the only aim of the upcoming Gigafactory, the team is already working on improving of the battery life. It is planned to increase the energy density of the batteries, thereby reducing their weight, and increased cruising range of electric vehicles. The professor at Dalhousie University Jeff Dahn is known for his work innovating lithium-ion batteries like those Tesla uses to power its Model S sedan, will collaborate with Tesla scientists (Owram, Kristine. Tesla Motors Inc Turns to Dalhousie University Professor for Help with Battery Technology).

(Cowan, 2014) It recovered only in 2014 and brand value was US$34.9 billion which increased to US$35 billion this year. Toyota’s mechanical errors resulted to fatal accidents while Volkswagen’s deceptive activity may result to death but not immediately, so some people might mistakenly think that VW can recover from severe brand damage. Unfortunately, Toyota’s case was due to human error while that of VW was deliberate deception. VW’s brand identity rests on honesty, fuel economy reliability, efficiency of production, and environmental friendliness, but this image has been wiped off by the scandal. (Helm, et. al.,