Tesla Social Responsibility Analysis

Stakeholders and businesses have an effect on one another, thereby emphasizing the importance of company social responsibility and company citizenship. Tesla’s automotive business directly and indirectly affects stakeholders. As such, it's essential for the company to keep up an adequate corporate social responsibility strategy to make sure lowest negative impact and best profit to stakeholders. With a powerful brand as a manufacturer of electrical vehicles, Tesla has vital opportunities to point out the globe what a serious international firm’s company social responsibility efforts will do to satisfy the interests of stakeholders. Tesla Motors, Inc. addresses stakeholders’ interests through a company social responsibility strategy that focuses on property and environmental friendliness of automotive products. Such company responsibility efforts profit stakeholders, whereas additionally boosting the company’s corporate and whole image. Investing in socially accountable stocks could be a fashionable strategy these days that aims to search out firms with a balance between solid money returns and social smart. Tesla Motors fits this description, it's laborious to beat Tesla once it involves investment in socially accountable firms. The California-based automotive company manufactures and sells nearly zero-emissions cars, that cause less hurt to the surroundings than gas-powered vehicles, thereby creating it a "socially responsible" company. Tesla's chief Elon Musk, started the energy unit maker with one goal in mind to assist finish the world's dependence on oil. Moreover, Musk says the "overarching purpose" of Tesla Motors is "to facilitate expedite the move from a mine-and-burn organic compound economy toward a star electrical economy, that he feel to be the first, however not exclusive. That's beyond any doubt a noble and socially

Recognizing an organization’s mission and values in the strategic planning process is always the first step. To a few organizations, this step would include revisiting and occasionally reworking the mission and values if necessary. To some organizations, it would be the first time they are sitting their mission and values. “Mission statements define the nature, purpose, and role of organizations; focus resources; and guide planning” (Keeling 213). They represent the route wherein the organization is proceeding. Mission statements are typically future focused and are not essentially constructed on present-day. They should be a reasonable viewpoint from which to look down the road. These statements should not bound the development of the organization’s premises through incorrect

Tesla has proven to make an extensive impact in the market. Keeping the company’s position in the high-end industry, Tesla is able to represent just like companies like Apple a high-end product that appeals only to a certain customer base. Tesla is constantly innovating their product in a way that the newest technologies will be incorporated in the production process of the car and the products the companies develop itself too. Tesla is the first major company to have inherited an electric car only automobile production company, which is nearly impossible considering the weak demand for electric cars today. Most car manufacturers today only devote a small part of their product line to electric cars, meaning that they do not want to take the risks of completely changing to electric only cars as fears of reducing the demand for their products is real and because there is still more demand for conventional petrol driven cars.

By analyzing the code of ethics, and how the company incorporates that in their company’s social responsibility, we can understand that social responsibility has long been at the heart of Volkswagen’s corporate culture. One of the two core elements in Volkswagen responsibility to the society is the ability to serve the community in a long run. Besides that, Volkswagen commitment to the corporate social responsibility is not superficial or made up. It works to create sustainable structural development for both economic and social stimulus as well as the opportunity for stakeholders.

It is the firm’s obligation to evaluate in its decision-making processes the effects of its decisions on the external social system in a manner that will accomplish social benefits along with the traditional economic gains, which the firm seeks. It means that social responsibility begins where the law ends. A firm is not being socially responsible if it merely complies with the minimum requirements of the law, because this is what any good citizen would do.” A firm will not survive without the support of both the stakeholders and shareholders, thus the CSR proposes the indication which states that a firm can never exist In a vacuum (Khalidah et. al.).

These barriers are divided into internal and external factors. These barriers can affect Tesla marketing planning.

Tesla Motors Inc. is an American car manufacturer based in California. Founded in 2003, it has become one of the fastest growing companies in the electric vehicle (EV) market. In 2016, Tesla had a revenue of $2.28 billion and sold 76,230 units (Ferris, 2017). The firm is a multinational enterprise, with offices in 10 different countries and car stores in some 25 countries. Its main product line is the Tesla electric cars, currently consisting of three models: the Tesla Model S, Model X and Model 3. The Model 3 was launched in 2017 and is aimed at the lower spectrum of the EV market, whereas the model S and X are high-end cars serving the ‘premium’ segment.

Tesla Motors is an American-based company that deals majorly with designing, manufacturing and selling of electric cars as well as electric vehicle powertrain components. Since its formation by a group of Silicon Valley engineers in 2003, Tesla Motors Company has gained global fame and incomparable customer loyalty. Tesla Motors have significantly grown from the year of its commencement till now. The sales and revenue of the company has increased year after year which is evident from its annual report. In the year 2011, the company has generated revenue of 204.224 million which has considerably increased to 4.05 billion in 2015 (Marketwatch, 2016). It is expected that the performance of the company would further rise in the future in the automotive industry. However, the company is required to improve their net income in order to increase market share. (Figure 1)

Each organisation has a vision set by its leaders, a ground basis on which it stands for. This vision is the key for driving innovation, research and development for the company. Vision is also the driving force and motivation for its employees, to push their limits and to outperform the competition. A company’s long term mission is also very important for most employees who believe that they are making a difference if they are working

Even though economical and legal responsibilities exemplify about fairness and justice, ethical responsibilities cover those activities and practices that are expected or prohibited by members of society even though they are not codified in law. Ethical responsibilities represent those norms, standards or expectations that reflect a jest of what employees, consumers and shareholders regard as just, fair or in keeping the protection or respect of stakeholders’ moral rights. They are important to perform in a manner consistent with expectations of societal and ethical norms. The firms should recognize and respect the ethical moral norms adopted by society from time to time. In order to achieve corporate goals, these

Within Tesla, corporate social responsibility is very important. As Tesla’s mission statement, which is mentioned in paragraph 5, already indicates, the company cares a lot about the environment and its effects on society. They want to be social responsible by reducing car emissions and even released its valuable patents in 2014. This means that everyone can use Tesla’s technology now. The purpose of this was to reduce the number of greenhouse gasses produced by gasoline powered cars. Tesla cars are built out of aluminium, which is more expensive, but can be completely recycled. Its batteries are non-toxic and almost 100% recyclable as well. Furthermore, Tesla cuts noise pollution. The CEO of Tesla realizes that the company cannot meet the total demand for

Electric vehicles are becoming more of everyday reality. Even living in a small town in Mississippi, I have noticed a slow but gradual increase in the number of electric vehicles present on the road. Many major car companies have decided to produce electric alternatives for consumer purchases. There are many factors going into why a person or company would decide to go green. People everywhere are switching to electric vehicles because of their nonharmful effects on the environment, availability of new charging stations, and cost-efficient charging.

“In addition to advances in chemistry, Tesla Motors is aiming to reduce its battery costs by bringing in-house the suppliers and processing of lithium, nickel cobalt and graphite. We are making constant progress on all that. Want to be careful and take our time and make sure we have associates that have the right road map,” said chief technologist (Ramsey, Mike. Tesla Partners With Battery Researcher to Lower

Tesla’s long-term strategic goal is to create affordable mass market electric vehicles (EV). In order to achieve that goal it will increase the number and variety of EVs available to mainstream consumers by Selling it’s own vehicles in a growing number of company-owned showrooms and online. Selling patented electric powertrain components to other manufacturers and serving as a catalyst and positive example to other automakers.