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Maruti Suzuki Case Study

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Brief History of Company Maruti Suzuki India Limited is one of the leading 4-wheeler automobile manufacturing company in India. It is a subsidy of Japanese manufacturer Suzuki. The company was founded in the year 1981, and the first manufacturing plant was set up in Gurgaon, Haryana. The company was previously known as Maruti Udyog Limited. It entered into a Joint Venture Agreement with Japanese Automobile giant Suzuki. The full swing production of the automobiles started in 1983. Initially the Indian government had a major stake of the company with around 70%. Now, the Japanese Counterpart Suzuki holds majority stakes of the company. They started out with providing customer satisfaction, which was not the trend in automobile sector during those days. They are credit to have brought a revolution in the sector, to be the first company to be a mass production company, and sell more than a million cars in a year. The company has 2 manufacturing plants in Gurgaon and Manesar, which have a joint production capability of 1.5 million vehicles annually. A third plant is being proposed to be functional very soon in Mandal, Gujarat. The company exports its vehicles to over 120 countries across the globe. The company aims at providing the best technology and performance driven cars to the Indian middle class segment at an affording prize. The company also commits to safety to provide safer ride on the Indian roads. The company has a Workforce of 12,500 employees and a service network
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