Honda Motor Company Case Study

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The Honda Motor Company, Ltd. was formerly established in the great country of Japan in 1949 by Soichiro Honda and Takeo Fujisawa. The first product that was introduced to the world was called the “Dream” D-type motorcycle. The main focus that founder Soichiro Honda built the company around was to create new values and not to imitate other companies who produced similar products. In 1959, Honda Motor Company, Ltd. entered into the Unite States as the American Honda Motor Company. They settled in Los Angeles, California and was known as the first international subsidiary of Honda Motor Company, Ltd. The company manufactured and sold over one million motorcycles within the first ten years of being in the United States. After the success of manufacturing motorcycles, Honda decided to produce the Honda N600 in 1969, as the first automobile. This product launched the vision of manufacturing more than just automobiles. During the year of 1973, Honda began to broaden the product line to assemble four stroke marine engines, power sports products including ATV’s and scooters, racing products, power equipment such as generators, lawn mowers, pumps, snow blowers and trimmers, engines for numerous types of automobiles and aircraft (Bloomberg, 2017). One of the most incredible accomplishments the company produced was the humanoid robot design in 2005. This design is known as ASIMO, Advanced Step in Innovative Mobility. The successes of the company have lead it to become one of the top
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