What Is The Use Of Ethos In Richard Nixon Checkers Speech

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The infamous checkers speech came as the result of an accusation of corruption, foreshadowing President Richard Nixon’s lengthy struggle with candor. 20 years prior to the scandal that changed the way the American people viewed the federal government, Nixon had the ability to utilize the modes of persuasion to his advantage, with few attempts being made at uncovering any discrepancies. This essay will explore his application of ethos and pathos in the first part of the checkers speech and how it enabled the American people to resonate with his narrative, with logos being far less of a factor. Establishing credibility in a case of potential corruption is seemingly impossible; however, President Nixon’s utilization of ethos throughout his
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