3.4. (-- removed HTML --) Chrysler & Fiat
General Background
Chrysler and Fiat are auto mobile companies like Volkswagen and Skoda. However, unlike Volkswagen and Skoda, two companies are from far region. While Chrysler is a traditional large American automaker such as Jeep, Fiat is Italian company known for small car and delicate engine. In 2009, Chrysler and Fiat decided to merge together to synergize their respective field of expertise (Marrs, 2009). (Nilofur Abbasi, Iqra Wajid Zahra, and Iqbal Fareeha Zafar, 2014, p. )
Cultural Difference & Problem Graph 3 Source: Hofstede Insight, 2017
United States and Italy have substantial gap between each index. First difference in uncertainty avoidance. Italians detest unambiguity. So, they plan for everything. For
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As a result, there are no expected synergies. Company still prolong, but it is underperformance. In market, Fiat Chrysler is known as making worse and more expensive car than firm’s competitors,
Especially for Fiat, they are losing their markets in Europe. In 2nd quarter of 2013, they profited 224 million euros in Latin America whereas in Europe, there was no profit but only a loss of 98 million euros (Economist, 2013). Therefore, the M&A has lost its purposes
3.5. (-- removed HTML --) Renault & Nissan
General Background
10 years before Chrysler and Fiat, there was similar M&A Cases where two auto mobile companies from different nationalities joined together; Renault, and Nissan. Renault was small passenger cars in France while Nissan was the light commercial vehicles and large passenger cars maker in Japan. Unlike Chrysler case, Nissan and Renault had no choices but to merge because both companies were financially in deficit. Especially for Nissan, their market share shrank in half from 1974 to 1999. As a result, Renault-Nissan Alliance was formed.
Cultural Difference & Problem
Graph 4 Source: Hofstede Insight,
In “The Choice Explosion” by David Brooks, the author describes the state of decision-making skills and how they have affected life in recent years, specifically in America. Brooks begins with a description of a social psychology experiment on Japanese and American college students and the decisions they wanted to make for themselves. The results showed that the American students wanted to decide in four times more areas than the Japanese students. Brooks then makes the conclusion that this is the result of American individualism; this individualism has provided more choice and control over everyday life. However, the author also points out that arriving at good outcomes is no easy task, even for qualified decision makers.
One of the primary differences between the two cultures
Following Chrysler Corporation’s launch after coming out of bankruptcy, Sergio Marchionne knew he had to make critical adjustments in the company’s culture and implement a strategic plan if he wanted this company to ever be successful again. For this change to work, it was imperative that the organizational culture had to change, which began the process of conducting multiple interviews with current leadership. After the meetings took place, Marchionne has a brand new management team, which included some former executives being ousted and a few middle management employees receiving promotions. After all was said and done, 23 leaders reported directly to him, which allowed the opportunity to eradicate multiple layers of management and focus
Many mergers tend to fail and many others succeed. A merger is the combining of assets and operations, usually between two similar sized companies, in an agreement to join together. Mergers can cause bankruptcy, job losses, less choices, and even a breakup. On the other hand, they have many advantages such as, increased market share, lower cost of production, and higher competitiveness. Most mergers can be highly risky but with the presence of knowledge and intuition they can be successful.
Therefore, the source of competitive advantage for Barclays would be quality customer care as envisaged in their strategy in citizenship and continuous development of new and unique products for the market. The ability to enjoy economies of scale from supplies and large capital structure should also offer Barclays, a hand in increasing competition. Institutional capabilities and endowment Barclays bank has both physical and intangible resources to help it grow to a leading financial institution in its strategic plans. It has both distinctive and threshold capabilities to allow it create a competitive advantage against its rivals (Warner, 2010).
Peugeot is one of the most well-known French automobile manufacturer companies, founded in 1810 by Armand Peugeot. With many successful sales worldwide, approximately 2.973.000 vehicle sales during 2015 and remarkable rewards, Peugeot can be considered as one of the leading companies in the European and global automotive industry. As noted in the ‘’New Cars Industry Profile: France’’, the companies’ revenue for 2016 was $72.563 million (p.24). All companies, regardless of the industry they belong to; in order to thrive they have to successfully conduct customer segmentation. In other words, they need to divide their potential customers into groups that share common characteristics, needs, etc.
• Care must be given to the fact the Renault, the mother company is a prestigious symbol of French automotive prowess. The push to new frontiers should not come at the cost of Renault losing ground in its own playfield, France. The automotive industry in most of the advanced economies are struggling with shortage of skilled workforce and Renault is no different from this. Dacia, with its strong presence in several developing economies can help Renault by supplying additional workforce from its labour pool in developing economies. • The threat from the competitors is persistent and unavoidable.
Competitors – The industry that Nissan currently operates in provides lots of potential competitors for them as many automobile companies are developing electric cars which are something Nissan are very keen on focusing on. Nissan currently only run a small market share of the industry so many competitors are dominating the market such as Ford, Vauxhall etc. Nissans competitors have many strengths and weaknesses against Nissan. Some companies such as Ford focus heavily on fuel powered cars which means they will have an advantage against Nissans fuel powered range but Nissan will have an advantage over them with Nissans electric cars and the amount of research that has been put into it. Other companies such as Tesla whose main focus is electric cars are a fairly big competitor towards Nissan and the Nissan leaf range.
INTRODUCTION In June 2008, TATA Motors announced the acquisition of brands Jaguar and Land Rover from the car producing giant Ford Motors. The deal was valued at US$ 2.3 billion and is considered an overall success even from intercultural perspective. On the contrary, the deal was speculated to be a huge failure as the world was entering into recession in 2008 and Jaguar Land Rover (JLR) was incurring huge losses. The deal was an all cash deal with 100% acquisition of Jaguar Land Rover’s businesses.
In the beginning of the early 1990’s Porsche faced a severe problem. After orders decreased to 30% from 1986 to 1993 the company was on the verge of bankruptcy. The loss of almost 240 Mio. DM was so far the biggest in the company’s history. Porsche’s day as an independent luxury car company seemed to be over.
The Honda Motor Company, Ltd. was formerly established in the great country of Japan in 1949 by Soichiro Honda and Takeo Fujisawa. The first product that was introduced to the world was called the “Dream” D-type motorcycle. The main focus that founder Soichiro Honda built the company around was to create new values and not to imitate other companies who produced similar products. In 1959, Honda Motor Company, Ltd. entered into the Unite States as the American Honda Motor Company. They settled in Los Angeles, California and was known as the first international subsidiary of Honda Motor Company,
The Business Level of Toyota Toyota Motor Corporation is a Japanese company that is involved in the design, assembly, manufacture and sale of a wide range of motor vehicles such as minivans, passenger cars, commercial vehicles, and assorted accessories and parts (Nkomo, 3). Examples of brands under the Toyota portfolio include, but are not limited to; Lexus, Toyota, Hino and Daihatsu. Toyota was founded in 1937 by Kiichiro Toyoda and has grown to not only be the world’s leading auto manufacturer in the automotive industry, but also the world’s eighth largest company with operations in virtually every corner of the world (Nkomo, 3). This growth has been fueled by two key aspects of Toyota’s business; its ability to lower costs and concise
Brief History of Company Maruti Suzuki India Limited is one of the leading 4-wheeler automobile manufacturing company in India. It is a subsidy of Japanese manufacturer Suzuki. The company was founded in the year 1981, and the first manufacturing plant was set up in Gurgaon, Haryana. The company was previously known as Maruti Udyog Limited. It entered into a Joint Venture Agreement with Japanese Automobile giant Suzuki.