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Analysis Of Don T Blame The Eater

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“The general public apparently believes subliminal advertising exists” (Broyles 393) however, what effects, if any, are there to the people that view them? There is a belief that companies can influence our behavior in life to the extent where they can, in part, remove the consumers ' choice in their purchases. The idea of advertising firms crafting advertisements with hidden messages that influence the audience to shop at stores, buy a certain product or even which foods we ingest is common in contemporary culture. David Zinczenko addresses many concerns about the marketing and health impacts of the fast food industry in his article, “Don’t Blame the Eater”. Zinczenko says is directly, “Fast-Food companies are marketing to children a product …show more content…

Vacray. Vicray imbedded messages to, “eat popcorn” and “drink Coca-Cola” in a movie in 1957. Vicray reported findings that this message had influence people to make purchases. After repeated failed attempt to recreate this phenomenon, Vicray final admitted that his reports were false. (Broyles 392). The entire concept of subliminal messages is in fact based on a hoax. Despite this information, when looking at this situation, anybody could have stopped the film and looked at the frames that had these messages printed. By definition, any message that does not exist outside normal conscious detection does not qualify as subliminal. is not …show more content…

Claims that subliminal messages are influencing people are either incorrectly referring to hidden messages or proven with faulty login and tests. Through extensive research and examples, no proven example of subliminal messages influencing an audience have been offered with irrevocable evidence. If a group intends to use the argument that subliminal messages are causing an effect, they should be sure they know what a subliminal message is, otherwise they lose all credibility and are viewed by the audience as ignorant. If experiments are utilized to show an effect, proper scientific method must be followed, including control groups. Without properly identifying and showing correct data, people simply end up spreading false information to justify their beliefs, and that is a problem for

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