Don T Blame The Eater Analysis

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“The general public apparently believes subliminal advertising exists” (Broyles 393) however, what effects, if any, are there to the people that view them? There is a belief that companies can influence our behavior in life to the extent where they can, in part, remove the consumers ' choice in their purchases. The idea of advertising firms crafting advertisements with hidden messages that influence the audience to shop at stores, buy a certain product or even which foods we ingest is common in contemporary culture. David Zinczenko addresses many concerns about the marketing and health impacts of the fast food industry in his article, “Don’t Blame the Eater”. Zinczenko says is directly, “Fast-Food companies are marketing to children a product with proven health hazards…” (TSIS 464). But the idea that the methods used are subliminal or not correct. Advertisers incorporate many methods in promoting their clients, however none of the methods qualify as subliminal. The concept of subliminal messages is either misinterpretation or tests manipulated to show a result that can 't withstand the scrutiny of others. The idea that a message that is implanted in an advertisement is hidden so it must be subliminal is common, but it is not correct. Michael Mazzei defines subliminal as, “Subliminal messages… are hidden; therefore, they cannot be recognized consciously” (Mazzei). This definition states that for a message to be truly subliminal it must not be detectable by the conscious

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