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Weight Watchers Use Of Ethos Pathos Logos

702 Words3 Pages

Jacob Steiner Melissa Hall English 101 14 September 2015 “It’s Time To Take Back Control” This commercial seemed to have done a very good job at getting its message across by connecting illegal drugs to obesity. Weight Watchers also did a very good job at using the rhetorical appeals ethos and pathos effectively. During the Super bowl, a short commercial advertised Weight Watchers. The ad cleverly stepped back and forth between the idea of food and drugs while flashing quick clips of people devouring their meals. The commentator used words such as “baked, glazed, iced, and fried” to hint that the people in this commercial have more devious intentions involving narcotics. The commercial progresses following the same path through out, leaving …show more content…

Weight Watchers has high credibility. Almost anyone has at least heard of Weight Watchers, making them a notable and somewhat trustworthy brand without knowing much background information on them as a company. People can easily identify what they do as a brand, and therefor simply decipher what the commercials overall meaning is purely by knowing that it is related to Weight Watchers. They don’t exploit their brand name in this commercial, which is a smart move. In the eye of the consumers, too many brands put out poorly made commercials hoping to have a high success rate just because they have their well-known name on it. Weight Watchers doesn’t follow in these other highly exploited companies. It can easily be stated that this commercial has pathos as a rhetorical appeal. To the viewers who are watching this advertisement, it appears as if fatty and unhealthy foods are comparable to illegal drugs. By nature, illegal drugs have a bad stigma, and for good reason. Weight Watchers takes this already established stigma and does something brilliant by associating unhealthy foods to it. This creates a sense of uneasiness with the audiences who have viewed this advertisement. By creating this discomfort, spectators are more likely to not only remember this commercial, but to veer away from these types of

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