Liberty Mutual creates an ad to persuade viewers to switch to their insurance. The first rhetoric technique used is pathos when Liberty Mutual says, “You totaled your brand new car. Nobody’s hurt, but there will still be pain.” People have either been in an accident and understand the emotions involved, or they have not and worry about what will happen in an accident. The emotional response is fear over the rising payments, and regret over being in an accident. They then combine logos with pathos by stating, “It comes when your insurance company says they’ll only pay three quarters what it takes to replace it [the car]. What are you supposed to do? Drive three quarters of a car?” The logic is that someone can not replace a car for less than
As reflected in the readings of Reading Popular Culture: An Anthology for Writers 3rd Edition, present-day advertisements expand far beyond the endorsement of a product. While the initial intent for various corporations surround the operation of selling and marketing products, many companies also find success in promoting masked messages. According to Jean Kilbourne in her article pertaining to the study of advertisement, she reveals the underlying tactics of commercialized business. As stated in the article “’In Your Face…All Over the Place’: Advertising Is Our Environment”, Kilbourne states “advertising often sells a great deal more than products. It sells values, images, and concepts of love and sexuality, romance, success, and perhaps most important, normalcy (101).” The most recent trend of cultural normalcy: the distaste for natural aging.
An example would be “Be Sure You Have Correct Time.” This poster, aimed to persuade the minds of many Americans to adopt anti-foreign policies on many countries who were going to war with us at the same time. Therefore, the propaganda was trying to exploit the foreign countries’ citizens who we were at war with. A second example would be the poster titled, “This is the Enemy.” The poster depicted a Japanese soldier carrying a naked, white women. Many posters like this one demonstrated severe amounts of racism in order to cast the enemies as less than human. This influenced the audience to then morally justify the way they feel about the enemy. In summation, the intended audience of the propaganda had a hefty impact on what the subject of the poster was and what its goal
The commercial featuring Drake and the popular soft drink Sprite, was first launched in February of 2010. In the ad, Canadian born rapper Drake is seen standing in a studio attempting to rap with the beat provided to him. It appears the rapper cannot find the “right” words or “feel” the music. The producer asks him what’s going on and Drake responds with uncertainty. A sprite is given to the rapper to drink in the hopes that he will somehow come “alive”. The ad shows the affect the soft drink had on Drake’s sudden ability to perform. The sprite spread like wild fire through the rapper’s body and instantly he came back to life. The soft drink seemed to revive him just as a Doctor revives a patient who’s heart stops beating. Within moments of
This paper is going to tell people all about an anti-littering campaign. This campaign comes from the August of 2014 campaign through the City of Toronto’s Livegreen Organization. This essay will show everyone how this advertisement uses different appeals in order to make a difference. These appeals are known as ethos, logos, and pathos. This advertisement can make a difference if used in the right way and the right places. This picture depicts that of two pieces of trash lying on the ground, after not being properly disposed of. This advertisement catches people’s attention because of the state the world is in right now and with knowing how much people do not care about what they are doing to it.
In 1741, Jonathan Edwards delivered a sermon called “Sinners in the Hands of an Angry God” to a congregation in Enfield, Connecticut. This sermon was so influential and poignant that today it has transformed into a piece of literature that many study in classes. This bit of literature is so utterly jam-packed with the use of rhetorical appeals, often referred to as ethos, pathos, and logos. These three appeals are derived from ancient Greece, or more precisely, the Greek philosopher Aristotle. Ethos appeals to the audience’s sense of trust, pathos, to their sense of emotion, and logos, to their sense of logic. The use of ethos, pathos, and logos in any type of writing or speaking can create a commanding and arresting effect on the reader/listener.
“Honey, you are changing that boy’s life.” A friend of Leigh Anne’s exclaimed. Leigh Anne grinned and said, “No, he’s changing mine.” This exchange of words comes from the film trailer of an award-winning film, The Blind Side, directed by John Lee Hancock, released on November 20th, 2009. This film puts emphasis on a homeless, black teen, Michael Oher, who has had no stability or support in his life thus far. It is not until the Tuohy family adopts Michael, that he begins to realize what he is capable of as both a student and football player. There are various techniques used for capturing the attention of an audience as they are viewing a film or film trailer for the first time, and rhetorical appeals happens to be one of them. The appeals
This essay is analysing the Surfrider Foundation littering ad from their blog. The ad had an image of sushi expect it had something different about it. The wrap that the rice would have been made up of was made of a plastic bag. This images has the intentions of appealing to the ethical side because it makes you think of what really can go into your food when people around the world litter. Along with the caption, “What goes in the ocean goes into you”, this ad was most definitely made to connect to the views of pathos, and logos. However, the pathos appeal is the strongest and the ethos appeal isn 't actually included with this advertisement.
People say a picture is worth a thousand words. Just about every picture has rhetorical elements incorporated into their design. In this case, the well-crafted poster for Steven Spielberg’s film, Jaws, implements the use of ethos, pathos and logos in an attempt to get its audience to see the film.
In this passage, Charlotte Perkins Gilman highlights the theme that women must use their intellect or go mad through the use of literary qualities and writing styles. Gilman also uses the use of capital letters to portray the decline in the narrators’ sanity. This shows the decline in the sanity of a person because the words in all-caps is shown as abrupt, loud remarks. Gilman uses this method multiple times in her short story and this method was used twice in this passage. When the narrator wrote, “LOOKING AT THE PAPER!”, the major decline in her mental health was shown. Before this remark, the narrator only would put one to two words maximum in all capital letters. This remark has the total of four words which if a big jump from one
With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry. At the end, a sticker appears that says quit and gives the logo and the website of the antismoking company that engineered the ad. The commercial utilizes rhetorical appeals to draw the audience in, then persuade them to stop smoking.
Focus is a comedy and crime film released in February of 2015. The film grossed 53.8 million dollars. A big part of the film’s marketing campaign was its movie poster. Movie posters have been a big part of advertising for films since their beginnings in the late 1800s and early 1900s. The main focus of movie posters are to draw the audience to watch the movie. Due to the rating of R, the main audience of the film Focus is anyone above the age of 17. A lot of thought, money, and time are put into the design of a movie poster. In the movie poster of Focus, there’s elements of pathos and ethos throughout the movie poster’s designs. The main appeal is pathos; however, some may argue that the main appeal is ethos because of the authority and creditably of the co-stars of
A company’s success is deeply dependent on its ability to appeal to as many people as possible. Chrysler Jeep does this by placing a variety of different people and situations into one commercial therefore making it possible for Jeep to reach all sorts of audiences. Jeep manages to take scenarios that are polar opposites and relate them back to each other using their one common tie: Jeep. Jeep Portraits successfully convinces loyal Americans to purchase a Jeep.
Purpose: The purpose of the poster is to convince people older than 50 to come to SOU to get to know more about the “Osher Lifelong Learning Institute” (OLLI). The poster gives information on the date and the activities that will be done during the event. Thus, the poster is supposed to inform and persuade people at the same time.
There now is no female, or anima, figure in Lear’s life. Therefore there is nobody to stop Lear’s brash actions