Brandy And Natural Environment Analysis
The natural environment is an important external factor affecting marketers. This includes the natural resources that a company uses as inputs, as well as how their outputs affect the environment. Marketers need to consider the shortage of raw materials (i.e. the limited water supply and increasing cost of energy), pollution levels and the changing role of government (Kotler & Keller, 2016:103).
(a) The natural environment and brandy production
Seeing as brandies are made by distilling wine or other fermented fruit juices, the natural environment (i.e. the weather, temperature, rain) can affect the production of brandy (How Products Are Made, 2006). Ramsden (2012:8) claims that “one cannot make good brandy from bad wine made from bad grapes”.
…show more content…
Marketers need to be aware of the environmental impact and consider corporate environmentalism. “Corporate environmentalism recognises the need to integrate environmental issues into the firm’s strategic plans” (Kotler & Keller, 2016:103). Here the marketer’s role is to ensure compliance with environmental sustainability.
The detrimental effects to the environment due to brandy production are caused by greenhouse gas emissions, mainly ethanol, which are emitted from machinery and transportation. The total energy usage is also very high due to all of the gas and electricity required to produce the brandy (The Academic Wino, 2013).
2.2.6 Technological
…show more content…
Additionally, the increased adoption of technology by South Africans provides marketers with new opportunities, but also risks in the form off increased regulation of technological change.
(a) Technology in the brandy production process
Marketers need to assist in providing a basis of forefront technologies in the production of quality brandy (South African Wine & Brandy Portal, 2016). Marketers need to monitor new technology and encourage the research and development of new technologies relating to the brandy production process. Marketers need to foster a culture of innovation, as it is a necessity in order to outperform competitors and compete in the global markets (Michail, 2014).
(b) Technology in South
The North's Economy In The Late 19th Century
815 Words | 4 PagesTechnology Many innovations led to the growing industry
How Was Industrialization Affected By The Industrial Revolution?
471 Words | 2 PagesToday’s tech was founded during this time. After industrial Revolution
Colonial Rum Analysis
231 Words | 1 PagesDue to rum’s reputation for lasting long voyages, and the harsh climate in the first few American colonies, Jamestown, Virginia, and the two Puritan holding ships, the Arbella and the Mayflower made it so that rum and other spirits became a necessary drink in Early American life. Additionally, it is said that rum specifically has helped us break out of the British hold and gain independence, due to the colonists’ dependence on these drinks. One of the first occurrence that had sparked the beginnings of rebellion in these colonists, occurred in 1733 when the British decided to place a tax on the importing of foreign molasses due to the New England distillers’ loyalty to buying molasses from French sugar plantations, and the fact that the French were beating the English in the sugar market. The British didn’t correctly enforce this act, and smuggling sugar became normal to the colonists, creating a relationship where the American colonists grew resentful and had little respect for the British government, while the British didn’t see it as a personal attack on them, but as a professional decision to create more revenue.
Nt1330 Unit 4
662 Words | 3 PagesI learnt about the various channels available in the distribution landscape and how the shelf space offered by an established retailer has become an important commodity to compete for (Arnese et al., 2014). It is for this reason, our proposal to the distilleries was to initially target the HoReCa i.e. 120K bars, pubs, restaurants & hotels in the UK which are responsible for more than 35% on-trade consumption in the UK (IAS, 2017). However, the illustration of this piece of information could have been improved in the group
Case Study Global Product Roll Out
1051 Words | 5 PagesTo address this a panel was formed consisting of executives from Nestle, Craft and Heinz etc. to provide valuable insight into food products. Their strategy focused on international licensing for which they needed a global partner for market penetration. Johnson & Johnson was this partner. The input of capital was geared towards keeping supply constant as the control of stanol ester production would be maintained by Raisio.
Organizational Change In UPS
750 Words | 3 Pages1. Introduction 1.1 Overview of the company “UPS” United Parcel Service of North America, mainly known and brand-named as UPS was founded in 1907. In 1907, there was a big necessity in United States of America for personal messenger, delivery and transportation services. To accomplish this need a 19-year-old James E. Casey established the American Messenger Company in Seattle. In 1919 the company adopted its present name, United Parcel Service.
Technology: Technological Development, And The Evolution Of Technology
721 Words | 3 PagesTechnology can be defined as “the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment”. (n.d.) Therefore, when we speak of technological evolution we can say that it is an “innovation and technology related hypothesis that describes the fundamental change of society through technical development”. Different theorists have their own perspective on the evolution of technology but, although each of their views differs from another, they shared certain common features, mechanism, and incidence in technology. Some theorists have developed distinct approaches to understanding the nature of the technological process and the relationship between technological development and the social world.
Case Study Frog's Leap Winery
1313 Words | 6 PagesThe premium wine industry in the Napa Valley area is an area saturated with wineries and vineyards of various sizes. With a growing number of green consumers causing the development of the LOHAS (Lifestyles of Health and Sustainability) demographic segment, many wineries are looking for ways to gain a competitive edge by differentiating their brands and reducing costs. Frog’s Leap Winery has been able to stand out with its tasty wine and “sophisticated environmental management system (EMS)” (C392).
Technology Convergence In The Film Industry
1500 Words | 6 PagesTechnology Convergence The term “Technology Convergence” refers to the evolution of technology. It is the transition where new and old media collide. It is a process where technological devices share or borrows features of other products to acquire multi functionality. Past technologies were only designed to handle minority tasks.
Polluter Dilemma Case Study
927 Words | 4 PagesA Case Study on Polluter’s Dilemma I. Background/Point of View On a small plastic manufacturing, Jonica Gunson works as an environmental compliance manager. The company where she is working with is now facing a serious situation that needs to have a fast and decisive decision, decision whether to invest or not to invest money on new technology that will help decrease or as possible eliminate the level of toxic in the water which is flowing from the back of the factory up to lake. Though the company is compliant with the levels of emissions set by the Environmental Management board, the manager sees that environmental procedures for this specific toxic are sheathing behind logical evidence, particularly that there is a protest from a certain scientist that is publish in the newspaper.
Social Responsibility In Tesco
2166 Words | 9 PagesIn the recent years more and more companies in the retail and food industry are concerned about the environmental consequences of their action and also the social ethics for the people involved in the production process. This is a shift from the philanthropic actions companies used to take in 1970’s and by following basic international standards to a ‘business case’ perspective of CSR (Customer Social Responsibility). According to the World Business Council for Sustainability Develpoment ( WBCSD) CSR is: ‘’ the commitment of business to contribute to sustainable economic development, working with employees, theirfamilies, the local community and society at large to improve their quality of life’’ (World Bank, 2002)
Willdy's Waffles Marketing Strategy
935 Words | 4 PagesWhen clients learn that they use environmentally friendly resources, this will show them that they not only care about the environment, but also that they are a responsible company. This improved brand image will lead to an increase in sales, furthering their company’s profits. Price Because they are introducing their product as a new market, they will use price skimming strategy.
Causes Of Generation Gap Essay
917 Words | 4 PagesNowadays, people observe a huge development in modern technology, where one half of the world’s
Distell Swot Analysis
2958 Words | 12 Pages.za) SWOT Analysis Strength: • Brand reputation and loyalty • World wide distribution • South African largest producer of wine, spirit, ciders and RTDS • Ranked second in the world for cider production • Broad brands and product variety • Improved production technology, innovation in products, packaging and marketing Weakness • Cost of packaging • High costs of raw materials • Intense competition means market growth is limited • Cheaper brands emerging • Failure to deliver superior product and service at competitive price points • Unavailability of grapes and apples to meet demand for wine and cider brands across the quality and cultivar spectrum Opportunities • Product extension • Expansion into other Africa countries • Growing demand for gluten free ciders • Joint venture capital • Increase popularity of premium brans • Sustainable movement • Growth in emerging markets
More about Brandy And Natural Environment Analysis
Monologue Of Annalise
785 Words | 4 PagesThe North's Economy In The Late 19th Century
815 Words | 4 PagesHow Was Industrialization Affected By The Industrial Revolution?
471 Words | 2 PagesColonial Rum Analysis
231 Words | 1 PagesNt1330 Unit 4
662 Words | 3 PagesCase Study Global Product Roll Out
1051 Words | 5 PagesOrganizational Change In UPS
750 Words | 3 PagesTechnology: Technological Development, And The Evolution Of Technology
721 Words | 3 PagesCase Study Frog's Leap Winery
1313 Words | 6 PagesTechnology Convergence In The Film Industry
1500 Words | 6 PagesPolluter Dilemma Case Study
927 Words | 4 PagesSocial Responsibility In Tesco
2166 Words | 9 PagesWilldy's Waffles Marketing Strategy
935 Words | 4 PagesCauses Of Generation Gap Essay
917 Words | 4 PagesDistell Swot Analysis
2958 Words | 12 Pages