Cosmetic Industry Research Paper

Index
1. Front cover……… 2. Index………

3. Objectives and principal questions…….

4.Theorical framework…….

5.Appendix………

6.References….

7.Honor Code…….

RESEARCH QUESTION
Why do the cosmetic industries affect the confidence in women around 18 to 25 years old in Mexico?

GENERAL OBJECTIVE
Investigate the reasons of why cosmetic industries are beneficiated with the low self-steam they provoke in women and they wear make up to have more confidence in them

SPECIFIC OBJECTIVES
- Explain why it is a benefit for cosmetics industries that women feel insecure about themselves and buy make-up
- Relate this success with the social insecurities of women and how they think that make-up is the answer to feel more confidence with themselves

According to YWCA report beauty “obsession increase de levels of self-esteem but also giving the power to cosmetics industry to reduce their confidence and making them rich” this quote explains that society give the power to cosmetic industries to take advantage of women who are susceptible to insecurities and low confidence but nor society nor women with that kind of problems realize that, that is the main objective of the mention industries and that is called the “placebo” effect is that as society think that handsome boys are smart and better people
1.2. Relate this success with the social insecurities of women and how they think that make-up is the answer to feel more confidence with

“the feminine ideal is tanned, healthy slenderness, with no unsightly bumps, bulges or cellulite, and bodily and facial perfection that results from hours of labor: exercise, makeup and hair care” (Coward, 1985) , this mentality of beauty have to change little girls nowadays are more worried about how they look and what they eat and not about being a kid and play with the toys . The American Medical Association says “When women compare themselves to a standard of beautiful, average and healthy that simply doesn’t exist in real life, the battle for healthy body image is already lost. Last year, the American Medical Association (AMA) announced they’ve adopted a policy against “false advertising:”
One example of influence of fake body image is Barbie as we were little kids we think how perfect Barbie is and how she has the perfect life with that perfect boyfriend and that body she has that many people has considered perfect and as little girls grow up they think that they have to reach that standard. So what Barbie teaches girls? They teach children that it is desirable to be thin, very thin and that a perfect face with make up will get girls the perfect life they want