It is often argued that the existence of a democratic society necessitates the existence of information outlets whose duty is to provide the populace with authentic, unbiased and relevant material. Media outlets are thus the most pivotal institutions within society. The obligation of the modern media and its journalists to perform sufficiently as the "fourth estate of democracy" - that is, the vital pillar in maintaining social equality - arguably stopped being fulfilled when media became privately owned. In recent years, rhetoric has triumphed over reality and the general public seem to remain unaware. Owned by media monopolist Rupert Murdoch, popular newspaper "The Courier Mail" is perhaps one of the most biased outlets of all popular newspapers.
These questions become very important for researched and answered, because the journalistic activity is an activity that is intended for the benefit of the public. The problem of the initial qualification will determine whether a journalist can meet the needs of the public or not. It is the responsibility of the journalist itself to maintain its position as a "Steward" of the public. But further than that, the mass media in question also have a duty to filter his journalist in order not to make mistakes. It should be done by the media since the beginning, i.e.
Being knowledgeable is a must and this means that he/she must know everything and anything. Therefore, he/she must also be one who reads. Journalists have to be very observant and alert at all times; for they cannot afford to miss out any piece of information or news. A journalist needs to have an eye for detail and accuracy. There is no room for errors in news; all information must be factual.
Title of the Paper -The Role of Media in promoting the prospects of MSME’s in India Author – Ritu Talwar Guest Lecturer Department of Journalism and Mass Communication Gulbarga University Gulbarga. Abstract Media also called the fourth estate is a major pillar of democracy. Amongst its many roles are included that of being an interpreter and watchdog. Media workers are in essence interpreters of information. They sift through piles and piles of information to extract meaningful and relevant data which the average person can understand.
Over the years, the Indian media have grown rapidly in scale, reach, influence, and revenues. This growth, however, has not been matched by corresponding sensitivity towards non-commercial and non-market dimensions. Hence, the ethical underpinning of professional journalism has weakened. In a democracy like ours, media is the fourth estate and it plays the role of a watchdog. It informs the public and thereby shapes perceptions which directly and indirectly affects the national agenda.
The person who does journalism is called a Journalist. A journalist collects newsworthy events analyzes it and prepare a report which is circulated in the society via many channels such as radio, television, internet and most important newspaper etc. These events are collected to make an impact on the society to at least some degree. Career In Journalism Today the field of Journalism is expanding rapidly. Those who are considering Journalism as a career option, in addition to traditional platforms like print and broadcast journalism, have scope in new media also.
Mass media are no exception, and they may even be particularly ambiguous in this respect.” (McQuail, p.401, 2010) Ambiguity that, in a sense, helps news organisations disguise how much influence the chains of command have over reporters. This profoundly affects the democratic political process, since accountability may be disregarded in the name of press freedom, thus creating an intricate paradox within a concept that is seen as paramount to a
Also, some of these loyalists file criminal complaints that can result in jail time for journalists in India (Gowen). Governments all over the world are worried about censoring what is written about by journalists, but they are only concerned about how the government looks in the public’s eyes. Conversely, some governments might have some strong arguments against freedom of the press, they are still hiding information from the
It also found that there was not enough content to push young people to adopt positive approaches towards health information and health policies. One of the strongest points that emerged from the investigation was that few journalists are dedicated health reporters and majority of African media had no newsroom policy to sustain health coverage, and therefore relied heavily on event-related coverage to generate health news. The study also revealed loop holes in communication and coordination between the media and policy makers on public health
Media owners to facilitate journalists to practice good journalism, respect the independence of the newsroom, promote and defend the right to press freedom and freedom of expression. Further, to allow a diversity of views on their media platforms and honor the public interest mission of