INTRODUCTION The following report can investigate the role of the mass media in politics and to seek out however mass media result the society. The modern media play a central role not solely at intervals the political processes of each sort, starting from coverage of major political events and establishments to effects on campaigns and elections however conjointly in any individual's life, providing several necessary data services additionally as giving prospects for self-enlightenment and diversion. We tend to board a society that depends on data and communication to stay United States of America moving the correct direction and do our daily activities like work, diversion, health care, education, personal relationships, traveling and the rest that we've to try to. The media have a significant role as folks have come back to treat TV, radio, and newspapers because the basis on that to assume and act within the world. Therefore media have a high potential power to influence peoples’ perspective, opinion and behaviour around several sensitive problems.
INFLUENCE OF MEDIA ON THE TYPES OF COMMUNICATION Mass media is basically communication—either written, broadcast, or spoken—that reaches a huge audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Mass media is a powerful source in modern culture. Communities are bombarded frequently with messages from a collection of sources such as TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes.
It is important to understand the attitudes and behaviours prevailing in respect of women to understand the mind of the offender of a crime against women. The treatment of women in the society is vitally influenced and determined by how women are thought of by the society at large which in turn depends a great deal upon the reaffirmation of gender stereotypes and their overt and covert recognition by the mass media.The influence of media is paramount in shaping attitudes and behaviours generally and in particular towards women and their role in the society. Numerous studies have demonstrated the effects of media on various behaviours including violence and aggression , social stereotyping and prosocial behaviours. A stereotyped portrayal of women in the media is likely to render it as the accepted role or position of a woman in real life as the cultivation theory posits that heavy exposure to mass media creates and cultivates attitudes more consistent with a media directed version of reality itself .The circle goes full as media alters the idea of reality so much so as to end up altering the reality itself. It has been argued that the people involved with the media do not “bear the responsibility of the morality of a nation”.
(Yeh. A , 2012) It acts as powerful agents of socialization by transmitting society’s cultural heritage and its basic system of norms and values. The message are primarily about reinforcing shared ideals such as justice, individualism, democracy and respect for the law. Media function as social control agents by gathering information, the media engage in surveillance of the social environment. Mass media affect our daily life more than any other cultural institution.
It is pivotal in reaffirmation and creation of attitudes we have. This is also reinforced by the Social Learning theory (Bandura, 1969) in which mass communication is also a propellant, those who control the media has the power in allowing us to learn just by observation alone. This power has been undermined by individuals at times, however, it has a key role in providing a platform in addressing unjust circumstances and social inequalities. Though there have been improvements in media landscape the marginalization of ethnic minorities in the media is accountable for a lot of prejudicial and discriminatory behavior towards
Media can be defined as the main means of mass communication. It acts as an essential part of society. Allowing us to be informed and feel included. Forms of media have changed throughout the years enormously and with that said, has increased with importance. Media helps society form opinions on everyday events.
It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.
The Role and Influence of Mass Media in the Changing World Mass media is an important subject in information dissemination to the different institutions. It is often known to the public as the watchdog of the society and some also considered it as the scapegoat of the problems in the society. We live in an industrial age wherein technologies create certain connections to people across the world. Through the devices such as television, radio, and the computer, information age was made possible. It is everywhere in our changing world towards industrialization and there are more issues added regarding its influence to the society and to the individuals within the society.
In our era, the mass media occupy a crucial position in our society and influence our daily life. Mass media enable journalists from every part of the world to gather and spread information about conflicts and peace at fast speed. With journalists, photographers, reporters and writers from across the world documenting every kind of situation, conflict and process, it is normal to wonder to what level the mass media influence our habits and activities, especially when in regards to conflict situations and social movements. In this paper we are going to explore the influence of media in the realm of social political conflicts, and their role in causing and escalating them. We will explore some theories in regards to the effects of media on audience and socio political conflicts, in order to illustrate its crucial effect on them.