ipl-logo

Heroes Pledge Campaign

870 Words4 Pages

Brooke Snell
Professor Barbara Ley
COMM284-010
29 October 2015
The Search for the Real Image Photoshop has become a norm for advertisers and marketers alike. Being defined as “to alter (an image) using this software: Her face is nicely Photoshopped in the ad,” this technique has been widely criticized (“Photoshop”). Due to its controversial nature many pledges have been made against this practice. In an attempt to protect children from photoshopped advertisements that perpetuate an idealized body image and the sexualization/objectification of women, rules need to be put in place in order to stop this. According to a Huffington Post article, Seventeen Magazine has been pushed to change their Photoshop policy because of protests “demanding …show more content…

They have created the Heroes Pledge Campaign and profess that, “we want to make sure that all consumers, especially children, know when a human body has been altered in an ad” ("Truth in Ads #TruthInAds"). They have created a pledge with three requirements for advertisers to sign and further implement. By signing the pledge, advertisers are agreeing to do the following: (1) minimize distortion of physical appearances and (2) if this is done include the label “Truth in Advertising,” and (3) limit the exposure to those under 13 ("Advertisers Pledge Form"). They further clarify the distortion of images as, “only changes to a person's shape, size, proportion, color, removal and/or enhancement of individual features” ("Advertisers Pledge Form"). The label does not need to be applied if simple changes like “clean up a fly-away hair” are made as this is not harmfully altering the images ("Advertisers Pledge Form"). The Brave Girls Alliance has many allies so far, some of which include the following: Eating Disorders Coalition, Shaping Youth, and Women in Media and News. They further encourage everyone to speak up against this issue using the hashtags #TruthInAds and #BraveGirlsWant ("Truth in Ads

Show More
Related

  • Aristotle's Ethos Pathos Logos

    879 Words  | 4 Pages

    Even by making this image the ad does not give much information, but still gives enough to make the point. The producers’ sense that the audience can interpret the point they are trying to get across without adding additional information to ruin the organization on the ad. The information used is not right, it depicts something that will not really happen, by drinking the alcohol you will not turn into the man with the suit and hat. Some people realize you will not turn into the man exactly but will turn them into a more appealing person. The producers bend the information but yet the audience will still be influenced because it is organized so well.

    Read More

  • Rhetorical Analysis Of Miss Representation

    179 Words  | 1 Pages

    Hi Tuyen, good job on rhetorical analysis since you did points out many significant points of the issue presented in the documentary Miss Representation. I agree with you that “Newsom effectively convinces the audience of Miss Representation that the media portrays women in society simply through the value of women’s look” based on the statistics and her persuasive evidence. Photoshop is mostly used to retouch models’ figure in advertisements in order to bring perfect female images to the public. That the media’s extreme focus on how a girl or a woman should look like creates a misleading thought that women’s value is portrayed by their outward appearance. It is absolutely inaccurate since advertisers just tend to manipulate consuming behaviors;

    Read More

  • Care Of Atlanta Ethos Pathos Logos

    683 Words  | 3 Pages

    The first way they do so is in the way the image is presented, black and white with big bold red lettering. This strategy gives it an overcoming feeling of importance and alarm. This is effective because it is literally warning the public about childhood obesity. The obese little girl is also the focal point of the ad, they want the audience to be drawn to her facial expression and the fact that she is obese to support the text on the ad. The body language of the girl speaks for itself, she appears to be covering her stomach by crossing her arms, in doing so she is displaying signs of self-consciousness.

    Read More

  • Covergirl Awareness

    631 Words  | 3 Pages

    Covergirl Awareness Magazine advertisements have always claimed to help their customers to make them more beautiful in various aspects of life. However, the endorsements always seem to tell white lies in their products, that subtly imply that the buyers need their product to live a better life. Covergirl is a universal makeup line that uses strategic tactics, particularly using celebrities to endorse their products, or to guarantee unrealistic results, such as flawless complexions. The brand tries to capture the attention of women, predominantly the women from ages twelve to twenty-five who are interested in makeup and want flawless skin. Katy Perry partnered with Covergirl to sell a makeup product, named the “Covergirl Outlast All-Day Concealer.”

    Read More

  • Summary Of And The Beast Of Advertising By Jean Kilbourne

    294 Words  | 2 Pages

    In her argument ¨Beauty... and the Beast of Advertising,¨ author Jean Kilbourne claims that advertising degrades females because it creates unrealistic expectations for females. Kilbourne first appeals to pathos by shocking the audience; she paints the picture of a female in an advertisement staring ¨provocatively¨ at the camera, then contrasts that with the fact that the female is ¨about five years old.¨ The fact that the advertisement would use a child in such a provocative manner would not only shock the audience, but also anger them, drawing them in and making them want to keep reading. Kilbourne again appeals to pathos by telling us that mass media ¨...tell us who we are and who we should be.¨ We are exposed to advertisement since they

    Read More

  • Jean Kilbourne Still Killing USftly Analysis

    1624 Words  | 7 Pages

    These advertisements lower women’s status as the women portrayed in the photographs set merely unattainable standards that only assist in women’s inferiority. Advertisers should not seek to make women feel bad about their appearance as everyone comes in all different shapes and sizes and not all perfect thin and tall models. Women having a negative self-image of themselves is an ongoing issue, because the media unfavorably portrays them as they do not meet their standard of what the ideal body type of a woman should look like. Solving this issue would incredibly increase women’s confidence in themselves and their bodies, diminish eating disorders, and shrink the dieting industry that so drastically affects the health of

    Read More

  • Summary Of Killing USftly 4 Jean Kilbourne

    1229 Words  | 5 Pages

    The distortion of women is almost always for the worst in many ways. Advertisement could change for the better if it did not sexualize everything, give an unrealistic expectation of

    Read More

  • Why I Just Asked My Students To Put Their Laptops Away Analysis

    644 Words  | 3 Pages

    216 ). The Advertising Act of 2014 “aims “to direct the Federal Trade Commission to submit to Congress a report on the use, in advertising and other media for the promotion of commercial products, of images that have been altered to materially change the physical characteristics of the faces and bodies of the individuals depicted. ”(Cunningham,p216) The bill received negative feedback, people claimed it to be in conflict with the First

    Read More

  • Summary Of Killing USftly 4 By Jean Kilbourne

    873 Words  | 4 Pages

    For women, advertisements focus on beauty and weight. Models are young and unusually thin with large breasts. This body image is photoshopped because no one can ever have those body measurements. However, this is what society expects women to look like. When women are exposed to these images every day, they begin to aspire to look like the models in the advertisements.

    Read More

  • Hegemonic Masculinity In Advertising

    1304 Words  | 6 Pages

    Countless advertisements feature thin, beautiful women as either over-sexualized objects, or as subordinates to their male counterparts. The mold created by society and advertisers for women to fit into is not entirely attainable. More often than not, models are Photoshopped and altered to the point that they don’t even resemble themselves. W. Charisse Goodman suggests, “The mass media do not

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.

    Read More

  • History Of False Advertising

    1525 Words  | 7 Pages

    Today you can see advertising pretty much everywhere billboards, television, movies, magazines and most of them are targeting young girls because they know how influenced they’re and they take the advantage of it.  False advertising or deceptive advertising is the use of false or misleading statements in an advertisement. False advertising is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are legal, or technically illegal. In a magazine, you would see an edited version of that woman airbrushed, heavy photoshopping in order to sell the product by misleading the young girls making them believe that they need it in order to feel or to be beautiful and advertisers believe that thin models sell products.

    Read More

  • Essay On Technology And Beauty

    1760 Words  | 8 Pages

    There are no images that feature the real skin, curves, or hair of a woman that has not been significantly altered. This retoucher wants people to realize that the ‘perfect’ models they see on the Internet or on magazine are far from perfect, but the industry has gone so off base that it does not matter anymore. They just redefine look and create images with their own idea of perfection (4) With that being said it makes it clearer as to why the standards of beauty is set at a very high bar as it is not even real. How can women want to compete with a standard of beauty that only came to be because of technology?

    Read More

  • Victoria's Secret: Self Image Among Young Women

    720 Words  | 3 Pages

    Women, in our own minds, we have it set that we are expected to maintain a certain look. That is due to many years of advertisements of women plastered on the television, billboards and magazines. Products are being advertised that say we have to wear this product, or use this product, or drink this product to look sexier or prettier. As quoted by students Frances Black, Gabriella Kountourides, and Laura Ferris, who created a change.org petition, “Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful.” These women are now petitioning the Victoria's Secret ad that says " The Perfect Body" Victoria's

    Read More

  • Essay On Photoshop

    765 Words  | 4 Pages

    Although many businesses may earn a lot of money from their photoshopped models or celebrities, they should put labels on their work, telling the public it’s been altered, and be aware of what their photos can do with young children's’ development and how it may cause eating disorders. One cause of

    Read More

More about Heroes Pledge Campaign

Open Document