Hertzberg Content Theory

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Introduction Motivation is one of the drivers for individual to achieve certain goals. Same goes to the organizational that need motivated employees to achieve the organizational target. That is the reason why motivated employees are vital for an organization to be success in the long term of period. There are many ways to motivate employees and employees can be motivated intrinsically and extrinsically. Motivational theories have two differences perspectives which are content and process theories. The examples of content theory are Abraham Maslow’s hierarchy of needs and Herzberg’s two-factor theories. There are also a number of process theory examples which are Victor H. Vroom’s expectancy theory and Adam’s equity theory. What is Motivation? Motivation is the processes that account for an individual’s…show more content…
Maslow's hierarchy ranks needs from the psychological, through safety, love and belongingness, esteem, and self-actualization. He theorized that a person could not pursue the next need until the currently recognized need was substantially or completely satisfied, a concept called prepotency (Gawel, 1997). b) Herzberg’s Two Factors Theories Hertzberg theory was develops by Frederick Hertzberg, who was an American psychologist who becomes one of the most influential names in business management. The theory states that job satisfaction and dissatisfaction are affected by two different sets of factors (Stello, 2011). Herzberg and his collaborators published The Motivation to Work in 1959, proposing two factors influencing motivation at work which are hygiene factors that de-motivate when they are inappropriate, and motivators that sustain effort. (Jones, 2005). This theory suggest that administrator should recognizes both of the characteristics to improve job attitudes and

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