Hyperreality In The Mall
SPATIALITY The Mall becomes a ‘utopia’ where time and space evaporate (Goss 1993) and creating the civic miracle of heightened safety, excessive cleanliness as well as a well-mannered populace, a process similar to Malcolm Voyce’s (2007) idea of ‘spatial purification’. The aesthetically laid sparkling Italian marble floor leaves a sense of slight consciousness with regard to the clinical and pristine nature of the surroundings. Perhaps, the wafting music of the grand piano (blocked from view by a crowd of onlookers surrounding the pianist) is meant to work as an antidote for the induced anxiety. The material and non-material presence of the mall forms its spatial representation and the conjured “image” plays a crucial role in determining the intended audience. Here, Baudrillard's (1994) notion of simulacra can be seen as a description of hyperreality. Hyperreality refers to a hypothetical construct that is a simulation of something which never really existed but is taken to be authentic. In contemporary consumer societies, malls can be seen as just another hyperreal "warehouse of cultural scenarios" (Appadaurai). …show more content…
They are designed to create more of an inclusive shopping experience where one can find anything from bargain deals on daily groceries at Big Bazaar to exquisite limited edition porcelain figurines at Lladró. It can almost be believed that malls can provide an equalizing space. The ‘equalizing’ nature of this space should be approached with caution; it is neither ‘natural’ nor ‘equal’. On the contrary, most malls become reflective of the socio-political landscape it exists within, and performs this sociality by becoming a site of reproduction of these same relational
Comparison Of Nordstrom And Neiman Marcus
494 Words | 2 PagesNordstrom’s store interior design has a traditional wood, elegant appearance and, at the same time, conventional. From the main entrance, people can appreciate the illuminated interior lights of Nordstrom with its picturesque windows placed on both sides of the door where they used to collocate inanimate mannequins dressed in the last attire of the season; a festive recreation to enhance consumerism or, Nordstrom’s’ magazines postcards. The retailer entrance is like a short tunnel, an abstract or geometric museum painting that magnetizes people to discover their merchandise variety. At the end of the entrance, in the form of the mini art exhibition tunnel, people can find an empty corridor of merchandise that give people a sensation, a wider and more orderly view of the store, which takes people to the heart of Nordstrom store, the stairs.
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917 Words | 4 PagesThe use of technology to simulate a cultural experience seems inherently inauthentic, and the protagonist recognizes this paradox as he becomes more aware of the commodification involved in his job. The use of virtual reality technology also creates a tension between the natural and the artificial, as Jesse experiences insert example. To continue, paradox can bd seen in the idea of a cultural experience that is meant to be both authentic and universal. The virtual reality company markets its experience as “authentic Indian” while at the same time making it accessible to anyone through technology, regardless of race, gender, and ethnicity. The tension arises between the desire to preserve and protect cultural traditions and the desire to share them with a wider
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Theme Of Reality Vs. Fantasy In Sunset Boulevard
708 Words | 3 PagesSunset Boulevard (1950), directed by Billy Wilder, is a black and white film, where Norma Desmond, a famous actress of the silent film era, cannot come to terms with her career’s end. Desmond meets a guy named Joe Gillis, a struggling writer who is in financial trouble. The two come to an agreement that Gillis will polish up her script, which Norma believes will be her ticket back to the big screen, and Norma will take care of Joe financially. The one thing Norma and Joe have in common is that Hollywood has deemed both of them as undesirable. Norma experiences delusions of grandeur, and Joe cannot get his scripts picked up by a studio.
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Inventors During 1865-1900
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The Science Of Shopping Summary
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Space In Crime And Punishment
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Cultural Norms In Shopping Mall
1000 Words | 4 PagesHowever, in the shopping mall people tend to exhibit similar behaviors for they have to follow certain procedures before they enter the venue. Sitting at the entrance of a shopping mall gives one the opportunity to study shoppers from different ethnicities while learning what they know about shopping ethics. Notably, shoppers know what they need as they enter any mall. Understandably, terrorism has been on the rise over the years and almost all mall managers take security seriously. As I sat at the mall’s entrance, I noticed that stereotyping is rife because of the way the security officers treated some shoppers with contempt while others had easy access without much scrutiny.
George Saunders's The New Mecca
1092 Words | 5 PagesThere is the idea of a city, and the city itself, too great to be held in the mind. And it is in this gap (between the conceptual and the real) that aggression begins” is central to Saunders’ essay, due to the fact that this quote illustrates Saunders’ message that people tend to have misconceptions generated from their own limited experience and misconceptions can easily lead to conflicts and aggression if handled
Baudrillard's Simulacra And Simulation Analysis
1668 Words | 7 PagesIn a world where the boundaries between real and un-real are often blurred we find that our realities often imitates the un-real more than the real. We are faced with a society where we are more in tune with the hyper real world. Hyper reality is defined as an inability off our consciousness to distinguish reality from a simulated reality, (Oxford dictionary, 2014) The concept of Hyperreality was defined by French sociologist Jean Baudrillard in his work Simulacra and Simulation, where he explored the relationship between Reality, Symbols and Society. Baudrillard states in his work that society has replaced all reality and meaning with symbols and signs and that human experience is a simulation of reality.
Ikea Cultural Analysis
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Simulacrum In Postmodern Society
988 Words | 4 PagesPostmodern society finds it difficult to distinguish between these terms due to the existence of simulacrum. According to Kando (1996:5) “reality and fantasy merge” and people try to imitate what they see in the media, like the TV and the Internet, in real life rather than the media imitating real life. Kando (1996:5) makes use of a good example where “police officers model their behaviour after TV shows like Cops”. Thus, the police officers believe that the way the officers act in Cops is how an officer must act or behave in real life, which makes the TV show a simulacrum, it is people acting. Post-modernity plays a huge role in terms of how we experience reality and life in itself (2004:48).
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