SPATIALITY The Mall becomes a ‘utopia’ where time and space evaporate (Goss 1993) and creating the civic miracle of heightened safety, excessive cleanliness as well as a well-mannered populace, a process similar to Malcolm Voyce’s (2007) idea of ‘spatial purification’. The aesthetically laid sparkling Italian marble floor leaves a sense of slight consciousness with regard to the clinical and pristine nature of the surroundings. Perhaps, the wafting music of the grand piano (blocked from view by a crowd of onlookers surrounding the pianist) is meant to work as an antidote for the induced anxiety. The material and non-material presence of the mall forms its spatial representation and the conjured “image” plays a crucial role in determining the intended audience. Here, Baudrillard's (1994) notion of simulacra can be seen as a description of hyperreality. Hyperreality refers to a hypothetical construct that is a simulation of something which never really existed but is taken to be authentic. In contemporary consumer societies, malls can be seen as just another hyperreal "warehouse of cultural scenarios" (Appadaurai). …show more content…
They are designed to create more of an inclusive shopping experience where one can find anything from bargain deals on daily groceries at Big Bazaar to exquisite limited edition porcelain figurines at Lladró. It can almost be believed that malls can provide an equalizing space. The ‘equalizing’ nature of this space should be approached with caution; it is neither ‘natural’ nor ‘equal’. On the contrary, most malls become reflective of the socio-political landscape it exists within, and performs this sociality by becoming a site of reproduction of these same relational
There is the idea of a city, and the city itself, too great to be held in the mind. And it is in this gap (between the conceptual and the real) that aggression begins” is central to Saunders’ essay, due to the fact that this quote illustrates Saunders’ message that people tend to have misconceptions generated from their own limited experience and misconceptions can easily lead to conflicts and aggression if handled
These stores eliminated the need for awkward negotiations. Also, most of these stores were “richly decorated” to provide a “pleasurable experience” (Keene, 483). They had marble columns, decorative ceilings, and strategically placed statues. These merchants provided a place that “shoppers,” as they were called, could get anything they needed, and more (Keene, 483). These aesthetic elements opened up a world of retail and marketing.
A suburb’s Culture of Place is expressed in its architecture, streetscape, heritage architecture, noise, colour, street life, energy, vitality and lifestyle. Pre-urban renewal, Pyrmont’s culture of place was highly reflective around its low-income blue-collar workers and primary and secondary industries. As the blue-collar workers moved out of the inner-city areas with the decentralisation of industry, Pyrmont’s culture of place directly correlated with its devastating urban decay, such as abandoned and vandalised buildings, boarded-up shops, unused port and transport infrastructure, and overgrown, rubble strewn lots where factories had been bulldozed. Following Pyrmont’s urban renewal, the culture of place has been significantly transformed and is now characterized by its heritage and gentrified architecture, lively streetscape with cafes and restaurants, vibrant colours, and very relaxed and cultured lifestyle. The suburb is scattered with green, open public space, which makes Pyrmont a somewhat green suburb.
The passage “Grand Mall Seizure” is the mall’s habits from a shopper’s perspective on the mall. Daniel Alarcon explains what it is like to be in a mall with over 500 stores. Alarcon explains that it is chaos, everyone is scrambling around and it is loud. Alarcon says, “Shopping centers that not only served a community’s physical needs, but its civic, and social needs as well.” (Alarcon, 293)
The art and craft of shoppers is no longer just running to the store to get some necessities. Shopping has evolved into much more than just a thirty-minute trip to the one local market in your area. Shoppers nowadays have more power in where they choose to spend and what they choose to buy. Because of this, the shoppers and companies have evolved with the expanding consumer pastime that is shopping. Anne Norton focuses on how retail companies have evolved in order to manipulate consumers into buying their product while Malcolm Gladwell uses a consultant, Paco Underhill, to explain how retail companies can analyze and influence human behavior in order to sell their goods; the combination of these articles creates a chess-like game between
The article “The Science of Shopping” written by New Yorker staff writer Malcom Gladwell, is based on retail anthropologist and urban geographer Paco Underhill. Underhill studies the shopping characteristics through frequently watched surveillance tapes to help store managers improve the setup of their goods and services. Through those footages he evaluated his observations and the statistics to help define his theories with the purpose to make sellers conform to the desires of the shoppers. Underhill, an insightful and revolutionary man, provides a view of science to displaying merchandise and creates a positive experience for both the buyer and seller. I agree that Underhill’s scientific theories; the Invariant Right, Decompression
Sunset Boulevard (1950), directed by Billy Wilder, is a black and white film, where Norma Desmond, a famous actress of the silent film era, cannot come to terms with her career’s end. Desmond meets a guy named Joe Gillis, a struggling writer who is in financial trouble. The two come to an agreement that Gillis will polish up her script, which Norma believes will be her ticket back to the big screen, and Norma will take care of Joe financially. The one thing Norma and Joe have in common is that Hollywood has deemed both of them as undesirable. Norma experiences delusions of grandeur, and Joe cannot get his scripts picked up by a studio.
Nordstrom’s store interior design has a traditional wood, elegant appearance and, at the same time, conventional. From the main entrance, people can appreciate the illuminated interior lights of Nordstrom with its picturesque windows placed on both sides of the door where they used to collocate inanimate mannequins dressed in the last attire of the season; a festive recreation to enhance consumerism or, Nordstrom’s’ magazines postcards. The retailer entrance is like a short tunnel, an abstract or geometric museum painting that magnetizes people to discover their merchandise variety. At the end of the entrance, in the form of the mini art exhibition tunnel, people can find an empty corridor of merchandise that give people a sensation, a wider and more orderly view of the store, which takes people to the heart of Nordstrom store, the stairs.
She was afraid that the way she spoke about this city would not be the same anymore, but she said,"we will find out." However, when she was in the car to get to the hotel boutique, she said, “this is my place, it is here where I left behind many childhood memories, it still remains in paradise”. On the other hand, I felt I was in Europe because of the architecture. I was fascinated with the way the city looked because there were pink, blue, and yellow colored houses. One thing I found surprising about
The grid system does improve the efficiency of modern living. However, one may feel lost in the lack of character on the streets because every intersection shares a similar image; the uniform placement of the traffic light, the same width of the crossroad and the similar corner stores appear twice in the neighborhood. Yet there are moments in New York that breaks down the grid system and reveal the unique characters of the city like the anticipation of the Trevi fountain view.
In this essay, I will firstly talk about IKEA Singapore’s ‘espoused values’, its heavy influence from its founder, 20th Century Swedish politics and Swedish culture, and then talk about how those espoused values and thus, Swedish culture are reflected on the store. To have a well-rounded answer when talking about IKEA’s espoused values, I cannot discount the influence of Swedish, thus I will talk about how Swedish culture is also reflected in the store as well, and at the same time, identify the various cultural artefacts. Next, I will argue on the reasons why IKEA focuses on Swedish culture. I will then talk about the prominence of local culture in IKEA Tampines, and the interaction between local culture and IKEA’s espoused values, and conclude
However, in the shopping mall people tend to exhibit similar behaviors for they have to follow certain procedures before they enter the venue. Sitting at the entrance of a shopping mall gives one the opportunity to study shoppers from different ethnicities while learning what they know about shopping ethics. Notably, shoppers know what they need as they enter any mall. Understandably, terrorism has been on the rise over the years and almost all mall managers take security seriously. As I sat at the mall’s entrance, I noticed that stereotyping is rife because of the way the security officers treated some shoppers with contempt while others had easy access without much scrutiny.
An author's descriptions of space can illuminate more about a story than just the setting and tone. In Crime and Punishment (1866), Fyodor Dostoevsky fills St. Petersburg with richly described buildings, streets, weather, and people which lend to the dark, melancholy tone of the novel and help the reader visualize the setting. As Figes writes, “Petersburg defied the natural order,” its artificiality morphing the Russian people toward a more European way of life. However, “even the Nevsky, the most European of [Tsar Peter’s] avenues, was undone by a ‘Russian’ crookedness,” an organic dent in the armor of the purposefully streamlined, inorganic design of the city.
In a world where the boundaries between real and un-real are often blurred we find that our realities often imitates the un-real more than the real. We are faced with a society where we are more in tune with the hyper real world. Hyper reality is defined as an inability off our consciousness to distinguish reality from a simulated reality, (Oxford dictionary, 2014) The concept of Hyperreality was defined by French sociologist Jean Baudrillard in his work Simulacra and Simulation, where he explored the relationship between Reality, Symbols and Society. Baudrillard states in his work that society has replaced all reality and meaning with symbols and signs and that human experience is a simulation of reality.
1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.