Module 2 - Plan and prepare visual merchandising displays Objectives • Interpret design briefs for retail displays • Get hold of merchandise
marketing stimuli do not only understand new customers but increase the purchase volume of current customers by encouraging the impulse buying of ordinary products or better products. Among the most important External factors contain features like the light, decoration of the store, and commercial brands, integrated sale techniques, and promotions
Chapter 1. Literature Review 1.1 Definition of Impulse buying Impulse buying is a process of purchasing a merchandize without any preliminary intention of buying it before entering the store. In other words, any kind of purchase that was not purpose of visiting store can be considered as an impulse buying. At first, definition looks quite straightforward, though it has been evolving and improving during past 60 years. Add Verplanken!!! The concept of impulse buying became a subject of interest
EXECUTIVE SUMMARY Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca Cola was first introduced by John Styth Pemberton, a
The main objective of this study lies in understanding the organization and studying and understanding the advertising effectiveness of Coca-Cola product .The methodology used in studying and understanding the perceived views of consumers towards the product was ‘SAMPLING’. The findings of the activity have been drawn out in form of graphs and suggestions have been offered there from the Coca-Cola Company is the world 's largest beverage company, largest manufacturer, distributor and marketer of