Impression Management: Dramaturgical Perspective

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Impression Management- Dramaturgical Perspective Impression Management is defined as the act of managing and controlling the perceptions others form of them. Although the definition is glaringly simple, the issues revolving around impression management are quite complex and have attracted sociologists across the world to study this area of human behaviour in various settings. The gamut of Impression Management has been a controversial issue for a long time now due to the ethical implications. Few experts have expounded that Impression Management falls under the purview of managing impression to achieve personal goals and often equate this phenomena as an act of pretence and deceit. But the question remains, is this true? Is impression management a tool for creating an image of self and thereby an art of deception? The experts who view Impression Management from a broader perspective tend to disagree. These proponents of Impression Management propose that IM is pervasive element in the society. It is imprinted on the very psychological fabric of human nature. Brisett and Edgley, two sociologists who dug deep into the field of Impression Management propose that the concept of dramaturgy is built on the basic premise that the meaning of people’s action could be found in the method in which they express themselves to similar people. The famous sociologist Erving Goffman, who possesses a broader view of Impression Management, in his much touted work on impression management

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