Media Ethics, Ethics And Ethics In The Media

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In a bid to define media ethics, Minnie (2001) states media ethics is an analysis of correct conduct, responsible practice and fair human interaction. He goes on to say that media ethics encompasses theoretical and practical reasoning and the objectivity of moral principles. Since the media is a powerful institution, it has to be put on check through the development of effective and efficient ethical standards. Media ethics includes the limits of free speech, accuracy, bias, fairness and privacy, the use of basic graphic images, conflict of interest and the presentation of minorities (Ward 2008). Media ethics ensures that practitioners act responsibly towards the people they serve. Nassanga (2008) states that the rationale for the existence of media ethics is because the cardinal rule for journalism is to inform the public about what is happening in their environment and the world at large. She agrees with Ward (2008) that journalists are therefore supposed to report truthfully and objectively. The ethical codes should essentially act as a guide to journalists and media practitioners in making decisions. Another rationale for having media ethics is because the media profession has been known to increase its power and influence in society. This has been a concern to many people, especially the government. To ensure that the media’s powerful nature is put on check, ethical standards are essential. According to White (2008), the first attempt to articulate the rights and

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