Case Study Neptune Seafood Company

In the given Case Study, we as a team decided that Neptune Gourmet Seafood company could consider these solutions to solve their problem of excess Inventories and avoid tarnishing high class brand name. We have come up with strategies pertaining to 1) Bundling of different fish produce. 2) Issuing Neptune Citizen cards to customers. 3) Organising a Harvest festival to curb immediate excessive fish stocks with focusing on building small chain of Restaurants.

Like the mass buy, assemble a few items or administrations and offer them for a general markdown. Purchasers frequently see this as getting more esteem for their cash and it moves a considerable measure of stock without a moments delay. Packing you're moderate moving

Therefore in order to tackle this problem immediately Neptune Gourmet company could come up with a “Fish Harvest” festival wherein they could capture new grounds for their sales as well as clear up their excess stock piles of fish, the main attractions of this harvest festival would be selling the fish produce in a discounted rate not more than 5%, by doing so the brand name isn’t compromised as the company wouldn’t be slashing away their prices steeply as well as they would have new addition of clients who hadn’t tried their product before to their list; whom they would cater to later on. The next thing would be having stalls which would cook and sell fishes of different cuisines. This plan would work as their long term security plan. The intention of setting these stalls in the harvest festivals would help in the marketing and announcement that Neptune would be entering into the restaurant sector and expanding their business into fast food restaurant chain with new specialized cross culture fish recipe like Ready to eat fishes, Bay fish and chips, fried fish with Italian taste will be a great manifest in the delight for

The reason being, restaurants not only requires huge amount of fish, but buying practices have a big impact on fish market in a long term sense of controlling excess of fish stocks and channelling better inventory management. In this scenario, majority of the fish can be imported from their own company, this will decrease the average cost of product with decrease in marginal cost as well. Neptune sales with 33% comes from whole sales distribution to restaurants across United States, and also emerged as top supplier to best restaurants within 250 miles from Florida. with healthy competition, it would be a great prospect to come up with our own fast food chain and increase the business and operations. To support our stand we have given recent stats, 82% of frozen fish is exported across the United States as shown in the pie chart. Therefore Neptune’s investment of $9 million on new technology freeze trawlers will give more advantage to preserve fish for comparatively longer time in restaurants. The restaurants can serve people the best fish possible while helping the ocean at the same time. The prospects of the restaurant industry has been explained below- From the following pie chart Competition of fast