3. • The Role of Consumers’ Attitude toward Product Brand- Methaq Ahmed. • Relationship of Consumer Attitude and Brand: Emotional Aspect - Jūratė Banytė, Eglė Jokšaitė, Regina Virvilaitė. • Consumer Attitudes Towards Product Extension In Store Brands – Wong Suet Ting Sharon. • Consumer Attitude towards Store Brands in Comparison To National Brands - Prof. Deepali Gala, Dr. Ramchandra D. Patil.
This continues to build the relationship with the customer in hope of more custom in the future, making sure the customer is happy. 5.3 Explain the features and the uses of Market Research Market research is about identifying and satisfying customer needs. Information needs to be gathered to identify customer needs, competitors and market trends. The data collected and the resulting information is then used to produce competitive products. Information can be collected by ~ • Field Research – gathering new data by means of surveys, questionnaires or interviews with people.
MARKETING MANAGEMENT INTRODUCTION In day-to-day life we buy lot of products as per needs, choice, taste, preference, wants & desire. While buying this products lot of factors influence our decision, external & internal. To understand the needs of consumer and consumer behavior, various market research are conducted this helps to deliver the value to the customer and satisfy customer’s needs & wants. To understand this in better way I have taken a product which I use daily and what factors influenced me to buy that product and consume it. My product is Royal Enfield Thunder Bird 350 (Bike).
When a consumer is engaged with the brand he has an impressive understanding of intricate brand values and will affiliate the product with that personality, also he would connect with the lifestyle and aspiration aims of the consumer resulting in strengthening the relationship and genuine connection between the consumer and the brand. Secondly, it helps in creating brand advocacy as experiential marketing focuses on increasing customer loyalty and strengthen brand relationships through personal recommendations that are the result of consumers’ sentiments and emotions that the brand experience supplemented value and associated with them through pertinent
Female consumers increasingly prefer personalized consumer, the more expensive luxury fashion, this feature more prominent, so the study of women's consumer psychology can help develop marketing strategies. Female consumers have strong communication skills, ability to infect and spread ability, prone to impact on the surrounding consumers. Female consumer market is a vast market potential is enormous, because of the special status and special role of women in consumer activity, forming a unique consumer psychology. Market research should pay full attention to this vast subject, improve production and management, and attract female consumers. Female consumer psychology Overview: Female consumer psychology refers to female consumers in the purchase
Some of the items to analyze might include the age, gender, income level, educational background, or marital status of a typical customer. Knowing what type of customer is currently patronizing the business may help determine future marketing attempts to reach out to different demographics. Competitor data helps determine where a business stands in relation to similar organizations. To gain this data for a current situation analysis, it is important to review consumer product reviews, stock pricing, and relative share of the market. Many firms hire outside analysts to ensure an objective comparison that clearly shows where each organization stands in relation to one another.
As a consequence not influencing the consumer need recognition or problem formulation in the known today decision-making models. The cognitive aspect of the marketing communication effectiveness models needs to be looked through the lenses of the consumer cognitive learning theories that explain the human cognition paradigm as well as mechanisms impacting the consumer knowledge acquisition
It is also important to project what percentage of the visitors will be customers. 2. Digital consumer behaviour which involves understanding the needs, characteristics and digital experiences or behaviours of target consumers. Customer insight must be detected in order to grasp a better analysis of consumers. This analysis will be able to help form customer segments to develop targeting approaches as part of strategy and
Abstract: This study is about a literature review on Consumer Buying Behavior. This article presents a theory developed to explain why consumers make the choices on the products. And it contributes to a deeper understanding of the impact of different factors on consumer buying behavior.It is useful for understanding how they buy the products and what they like what they find from the product etc. This is truth that people buy those products with which they are psychologically attached. This study tells us about new things in the field of consumer buying behavior of consumers pertaining to the local markets.
4. The Research Methodology Data Collection Method This study was conducted using primary and secondary data. Secondary data were used to explore the motivating factors affecting consumer’s satisfaction towards online shopping. Sources were from the literature review of articles, journals and different websites. Afterwards, the author summarized all these motivating factors as listed below in a questionnaire form to be used for primary data collection to investigate among respondents with online shopping experience.