Within this commercial, logos was not very prevalent. I chose a commercial about dog food and they didn’t mention the dog food until the end. Through the entire advertisement, if focused on the dog and his owner. In the end, you finally got to see the paw print logo appears as well as the company name, IAMS. The director makes an interesting decision by having the commercial not be focused on the logos. Other dog food commercials talk about what ingredients are in the dog food, or they talk about what kind of dogs they provide the food to, whether it be small, medium, or large dogs. IAMS chose to not mention any of those items listed above. That is an interesting tactic. Even though there were no statistics, the commercial influenced its
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit. This author used pathos, ethos, and logos to persuade the viewer to buy their gum via emotional triggers and subtle details. When people see this advertisement, they are immediately given a unique perspective of Extra Gum.
A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition. The repetition of the phrase “puppy, monkey, baby” for numerous times helped stick with the audience. Additionally, it emphasizes the uniqueness of the drink and allows the reader to remember the catchy song. Symbolism, being another technique, was also present in the commercial, the symbol being the hybrid animal. The hybrid animal represents a hybrid drink containing three things that should not associate with each other but end up working well together. Understanding that symbolism greatly emphasizes the importance of the drink’s concept. Finally, pathos was another rhetorical technique where the ad appealed to the silliness of the intended audience.
Most Shocking Second a Day Video it is based on a little girl’s life change. This visual argument shows how in an exact year a Syrian girl’s life completely falls apart because of the war. It shows how the development of an armed conflict negatively impacts the life of a child. In just one minute and thirty-three seconds this advertisement managed to represent the situation that many kids are facing. The rhetorical appeals and the compositional features of the video make the audience feel touched by the experience of the little girl making the argument effective. Nevertheless, it fails to support logos making pathos and ethos the most important appeals of the argument.
Most of us have pets and consider them part of the family. As a result, we could never imagine the horror some animals are forced to endure at the hands of their caretakers. This particular ad depicts a powerful visual of a neglected dog, in poor health, chained to what seems to be a barrel. The copy in the ad, while minimal, is powerful: “Help Us Help them” and the words “Donate Today” (ASPCA). This ad is a public service announcement to bring awareness to the community concerning the horrors of animal abuse, its helpless victims, and to compel the public to make a financial donation to put an end to animal cruelty.
The Wounded Warrior Project recruits the aid of the American public to honor and assist injured veterans of the United States armed forces. Through financial aid, the non-profit organization provides programs for the physical and mental injuries of soldiers with little or no cost to the warriors. The organization also offers support services for the warrior’s family (www.woundedwarriorproject.org). Through advertisements, the Wounded Warrior Project hopes to gain the public’s aid to finance the organization’s programs. The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to
In conclusion, the Chevrolet Silverado commercial “A Boy and His Dog” is an extremely effective commercial. The writers use of emotional persuasion, ethics, and logical situations create an advertisement that develops a relationship between the viewer and the product. It is an excellent balance of persuasion and entertaining throughout the entire commercial that creates an interesting and effective advertising campaign. It is this type of persuasive commercial that exemplifies an effective use of rhetorical
Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers’ emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses.
The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car. Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good.
Aristotle had a method of persuading people that toyed with their emotions, this was one of the three Aristotelian Appeals called Pathos. Commercials are notorious for using pathos in order to make a viewer feel terrible about a situation, that in reality has no effect on that individual. In this response, the example used to explain Pathos will be an anti-smoking commercial. The commercial portrays a child walking into an airport with his mother and the more then disappears, for what we assume to go smoke, the child begins to cry for the fact he is no longer with his mother anymore. The first sign of pathos being used within this commercial would be when the mother disappears, leaving the boy completely alone in an airport while sad music
When developing ads you have to come up with a strong persuasion technique that will appeal to your audience. To have a strong ad you have to use one to three of the three rhetorical devices. Those three rhetorical devices are logos, pathos, and ethos. (Phillips & Bostian, 2015)
Ethos, Pathos and Logos are thought to be key facts for the form of ethical persuasion summarized by the Greek philosopher Aristotle. Following these three points are believed by Aristotle to be an effective way to be a speaker or writer and still an important use of how information is conveyed currently. The video "We're Not Buying It" and article "Scientists Are Building a Case for How Food Ads Make Us Overeat" are different in the way information is conveyed to the person, but both use credibility(Ethos), appeal(pathos) and logic(logos) to get their point of major food corporations marketing across. Pulling these details out of the content is as easy as just understanding what the three points really mean and how it is used in the video/article that described marketing being a problem for unhealthy food consumption.
Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response (Higgins). In the 2015 Budweiser Super Bowl Commercial “Lost Dog” they used pathos to get us emotionally invested into the story then revealed their product for profit. We were introduced to a man and his dog and through a series of events he gets lost and the dog trying to find his way home is in verdict of danger. Ultimately, he is saved by a fleet of horses from his owner’s farm and returns to his owner (Busch). They paraphrased the famous quote “man’s best friend” and made it
The two main characters of the commercial are a man and his best friend, his dog. One night the man decides to go out drinking, and does not return all night. During this sequence, the dog sits in the house looking extremely depressed, which makes people feel sad. Budweiser know that many people are emotionally attached to their dogs or any other pet that they have, and even if they don’t have a pet, they feel pity for a “hurt” animal. During the commercial a message pops up that states, “for some the waiting never ends.” At this point, my heart and I’m sure millions of people’s heart skipped a beat due to pure sadness. The pathos displayed at this point in the commercial attracts such a wide audience and gets them all to feel, and in turn listen to, the message that Budweiser is trying to impress. Another example of pathos that is displayed in the commercial is at the end, when the man comes home and the dog runs up to him at the door. In this section of the commercial, pathos is evident in a feeling of relief. Now that its audience has felt grievance through the reunion, Budweiser gives a pleasant feeling back to its