ipl-logo

Rhetorical Analysis Of Budweiser's 'Puppy Love'

1064 Words5 Pages

Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos. These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos. …show more content…

In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed. Towards the ends the puppy is finally put up for adoption and is handed to his new owner (Budweiser Brasil). As they are driving off however, his friend horse runs for him and cinematically leaps over the fence enclosing him (Budweiser Brasil). The Puppy is then escorted back the farm by him and all the other horses on the farm (Budweiser Brasil). This is the climax in the story where the audience really starts to wonder if the puppy is going to be taken away forever or not. However, the conflict resolves to a happy ending with him getting to go back home. This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes …show more content…

The one who is constantly finding the puppy and bringing him back home is the man (Budweiser Brasil). The same man is also shown always working hard (Budweiser Brasil). Even in the dark and rainy night he is still focused on getting the job done (Budweiser Brasil). This man is displayed wearing a hat with the Budweiser logo on it (Budweiser Brasil). Essentially this man is reflecting Budweiser. The message behind this clever use of ethos is that Budweiser is hardworking and reliable. It will always get the job done and will always bring the viewer back home. In this it is persuading the audience of its hard-working nature, and extreme reliability. If the audience is convinced of the promoter’s ethics and credibility they will feel less at risk and more secure in buying into the message of the advertisement in

Show More
Related
980 Words | 4 Pages

The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

Read More
890 Words | 4 Pages

Budweiser is a popular American beer company founded in 1876 in Missouri. They have been producing many commercials for different events, such as a tribute to 9/11 and Super Bowl commercials. The company Budweiser created an advertisement called, “Best Buds” that aired during the 2014 Super Bowl. In this advertisement, a small labradoodle runs away from its owner and ventures into a local farm.

Read More
1658 Words | 7 Pages

This adds to the style of the advertisement; this whole commercial has a dramatic feeling to it. Styles in advertisements can be anything from humorous to scientific. They provide creative direction and can be very effective if executed well (Pack, 2017). Not many words are spoken throughout the Budweiser advertisement; they do not need to be. The song “Stand by You” is played at the right pace throughout the commercial and gradually gets more cheerful towards the end once the cans of water are shipped off.

Read More
802 Words | 4 Pages

Although they are seemingly trustworthy, for a commercial of this magnitude it is important to reassure your audience that you are a source that they can believe in. To establish ethos in this commercial, Budweiser shows that they understand the dangers and effects of alcohol. Now that ethos has been established, Budweiser furthers their credibility by having their logo, one that they promote as being based on American tradition, spread throughout the commercial. This helps to show people that the commercial isn’t coming from people who don’t understand the product and the people they are trying to

Read More
464 Words | 2 Pages

From emotional examples to aesthetically pleasing characters, this commercial really grabs the audience’s attention with babies. The commercial has a great visual of how anybody can be whatever they want to be in this world. The commercial states, “You’re the meaning of life, you are inspiration.” Once people see those babies dressed up as older people it makes people very happy and it doesn’t bore anybody like other commercials. The babies also have very good facial expressions mimicking the super bowl

Read More
879 Words | 4 Pages

Pathos, which is the use of emotion, is used in the sense that the producers know the audience wants to become the man with the sombrero and nice suit, so they set up an image that makes it seem as if you drink Jose Cuervo you will become the man in the nice suit and hat. The producers should have also used logos in the ad. Logos uses logic, such as statistics and facts. Incorporating facts would give the ad more credibility also including Aristotle’s Appeal ethos. Having credibility can help the ad appeal to more people than intended.

Read More
570 Words | 3 Pages

(Busch.). They play a nod to the infamous law of no driving while under the influence since their product is an alcohol beverage. They give is a basic reason on why we should not drink and drive and play with our heartstrings because if the owner had driven home that night, what results may have been

Read More
701 Words | 3 Pages

Ethos, Pathos and Logos are thought to be key facts for the form of ethical persuasion summarized by the Greek philosopher Aristotle. Following these three points are believed by Aristotle to be an effective way to be a speaker or writer and still an important use of how information is conveyed currently. The video "We're Not Buying It" and article "Scientists Are Building a Case for How Food Ads Make Us Overeat" are different in the way information is conveyed to the person, but both use credibility(Ethos), appeal(pathos) and logic(logos) to get their point of major food corporations marketing across. Pulling these details out of the content is as easy as just understanding what the three points really mean and how it is used in the video/article that described marketing being a problem for unhealthy food consumption. Aristotle over a thousand years ago described the best way to persuade anyone starts by being credible.

Read More
801 Words | 4 Pages

Connecting Budweiser to best “Buds” it helps the viewers to remember the commercial and who it was for. Showing how happy people can be with a “bud” in their hand. This ad accomplishes the feeling of being on the edge of your seat and creating an anxious to relieved feeling. The beginning of the advertisement creates a sense of love and warmth between the connection of the puppy and the horse. The middle of the ad is suspense and worry from the puppy getting lost and being huddled in a box alone, in the rain.

Read More
299 Words | 2 Pages

Aristotle had a method of persuading people that toyed with their emotions, this was one of the three Aristotelian Appeals called Pathos. Commercials are notorious for using pathos in order to make a viewer feel terrible about a situation, that in reality has no effect on that individual. In this response, the example used to explain Pathos will be an anti-smoking commercial. The commercial portrays a child walking into an airport with his mother and the more then disappears, for what we assume to go smoke, the child begins to cry for the fact he is no longer with his mother anymore. The first sign of pathos being used within this commercial would be when the mother disappears, leaving the boy completely alone in an airport while sad music

Read More
574 Words | 3 Pages

Budweiser’s objective in this advertisement is for the consumer to purchase their product by watching a thirty second commercial. They use a nurturing tone for typical American adults. “Born The Hard Way,” commercial adequately prompted their viewers to buy their alcohol because they use effective rhetorical appeals, create a patriotic story, and Foweles’s Basic Appeals. The story created within the ad was intended for mature adults because of the history included.

Read More
531 Words | 3 Pages

In the commercial “Born the Hard Way” by Budweiser, we are shown the rough beginning of the Anheuser-Busch Budweiser Brewing Company. The first scene is of a man with his head down as the man next to him, half cut off of the screen, says, “You don’t look like you’re from around here.” The first man is set as an outsider by these words, which in turn creates a wider audience for this commercial. The audience is widened by this simple statement to accommodate immigrants and minority ethnic groups of a large society, this is the targeted audience. Next, the first man, the protagonist, has changed the scene to a boat where he is writing in a journal.

Read More
837 Words | 4 Pages

Many commercials have messages based inside of them. They try to get the viewer to connect and/or relate to the product or company, and influence them to buy the product. Such is the case with Budweisers’ “Friends are Waiting” commercial from September 2014. It does a great job illustrating how selfish and irresponsible drunk driving is. It also shows how others are depending on you

Read More
543 Words | 3 Pages

There were a lot of Ad’s that could have been chosen for this assignment, but this one in particular stood out for me during my search. This advertisement stands out because of the text advertising a brand of water using the methods of pathos, ethos, and logos to explain the company’s argument. This choice was so simple because water is something everyone drinks or should drink everyday. Everyone can relate to this Ad regardless whether you like that particular brand of water or not and such relation is why I choose this Ad.

Read More
739 Words | 3 Pages

In conclusion, the advertisement uses ethos and logos to convince customers to buy the phone. Logos are used to prove to the customers why they should trust Apple electronics. Ethos is used to convince the customers or consumers to buy an Apple device by using a famous celebrity. Now, Apple is very famous throughout the

Read More

More about Rhetorical Analysis Of Budweiser's 'Puppy Love'

Open Document