The Budweiser commercial, “Puppy Love,” debuted in the 2014 Super Bowl, uses compelling advertising themes that have stood the test of time: babies, animals, and love. The advertisement was written to promote Budweiser beer, but captured the attention of all Super Bowl viewers because of the universal appeal of the story. As the tale unfolds, we see a puppy and horse form a friendship. The puppy has no true home; it lives in a shelter. The beautiful Clydesdale horse, strong, protecting, and sweet, lives at an idyllic farm.
The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.
Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses. Budweiser is a well-known brewing company that sells its distinguished beverage, yet the company’s commercials are not typical of what one might expect in any way. While many people consume beer during the Super Bowl, Budweiser chose to productively advertise by alluring to the heartstrings of customers through the commercial, “Puppy Love.” Rather than marketing Budweiser beer and linking it with drinking and having a
“Every day in America, another 28 people die as a result of drunk driving crashes.” That is 28 too many. In 2014 Budweiser advertised a commercial promoting to be responsible when you are drinking. The storyline of the commercial is of a man and his dog and their life together. Well one night the man decided to go out with friends leaving the dog behind and as the man is leaving it shows him carrying a 6 pack of beer out the door as he tells the dog, Buddy, that he will see him later. Buddy waited all night for his owner to come home but he never showed and the commercial goes to a black screen and says that for some the waiting never ended while in the background you can hear the dog whining and then the screen says that we can change that.
Throughout this analysis, I will be explaining the ways that Budweiser is persuading its beer buyers. Also, how it attracts different people around the world into watching this emotional commercial and how some people are left feeling some type of way afterward. In order to understand the rhetoric analysis of this specific commercial, every clip, sound, and character play a big role into persuading and achieving it. In addition, Budweiser’s persuades its viewers to pay close attention to every detail that is being shown in the commercial. This is not the only commercial of Budweiser that shows a heart warming story.
Puppy Monkey Baby Analysis Essay Clearly Mountain Dew realized the competition of having a Super Bowl commercial and paying so much out of pocket for 30 seconds of advertising. PepsiCo knew they had to do something off the wall to grab people’s attention. They also knew the target audience had to be able to relate to why they’d want or need the product. So they came up with Puppy Monkey Baby, a combination of common Super Bowl commercial icons. Co-staring the target audience; young men.
However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about. In conclusion, the Chevrolet Silverado commercial “A Boy and His Dog” is an extremely effective commercial. The writers use of emotional persuasion, ethics, and logical situations create an advertisement that develops a relationship between the viewer and the product. It is an excellent balance of persuasion and entertaining throughout the entire commercial that creates an interesting and effective advertising campaign. It is this type of persuasive commercial that exemplifies an effective use of rhetorical
The situation, like the setting, is a common one that many would find themselves in, meaning the situation also creates another connection with the viewer. The viewer would relate the situation with their own personal experiences, helping the ad’s cause. In general, this ad effectively uses the appeals of pathos, making for a very effective advertisement. Whether it be through an emotional connection through the children or a relatable connection that uses the viewer’s own experiences, its use of pathos is very well done
Anyone can follow allow the reasoning, therefore showing that the logos is effective. Bryson also appeals to pathos, or a reader’s sense of emotion, Generally, appealing to pathos involves something sad or disturbing to get a reaction. However, Bryson’s use of pathos is to excite and entertain the audience. “To begin with, for you to be here now trillions of
Budweiser’s objective in this advertisement is for the consumer to purchase their product by watching a thirty second commercial. They use a nurturing tone for typical American adults. “Born The Hard Way,” commercial adequately prompted their viewers to buy their alcohol because they use effective rhetorical appeals, create a patriotic story, and Foweles’s Basic Appeals. The story created within the ad was intended for mature adults because of the history included. They used the main idea of representing an immigrant from the patriotic view of an American.