Here, John Cooper is explaining how the song was influenced by the couple’s story of abortion. However, this can be perceived as a pro-life argument in the disguise of a song. With Cooper giving his say of how this song hopes to impact his audience, we will continue to go in deeper
Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.
Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.
For starters, Donald Glover, A.K.A "Childish Gambino" is a man of many talents. Not only did he perform an incredible set, he kept the audience laughing and on their feet the whole show. While the anxious fans were waiting patiently, his DJ played tracks ranging from N.W.A to J. Cole, preparing people for what was to come. When Gambino ran on stage, the melody of his song "Fireflies" started- only for him to exclaim "this is NOT a good song to start a show. Turn it off!"
Super Bowl LII: A Million Dollar Advertisement Upon the first Sunday of February each year, the two remaining football teams in the NFL come together to compete and continue a national holiday that dates back to 1967. In that inaugural year, it cost approximately $40,000 to occupy a slot of time on the television screens of 50 million people around the country. 51 years later, in 2018, that price has been heightened to between 5 and 5.5 million dollars, now attracting nearly 100 million viewers each year.
Robbie Hart is the comic hero in The Wedding Singer, and he is engaged to Linda who fell in love with him because of his dream to be a rockstar. At their wedding Robbie was stood up by Linda, in spite of the sunny blue skies. The next day was gloomy and dark, when Robbie found out from Linda that she did not want to marry him because he became a wedding singer, not a rockstar. At his next wedding gig, Robbie sings “Celebration” by Kool and The Gang. Instead of a cheerful, happy tone, he sang it to be sad and depressing.
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
I chose to do a rhetorical analysis on the music video “You Belong With Me” By Taylor Swift. This song is about Taylor Swift have a crush on this boy who is her best friend when she’s in high school. The boy she likes has this girlfriend who is nasty to him and doesn’t understand him like she does. Given away from the song title, Swift believe that her friend belongs with her. This music video uses both kairos and pathos throughout the music video to convey the song’s message.
The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible
These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:
Jeep’s printed advertisement, “Call of Duty” in OXM (Official Xbox Magazine) utilizes strong rhetorical devices such as chaotic imagery, historical allusions, appeals to adventure, urgent call to action, modern font, competitive symbolism, and game-like resolution to persuade the majority of video gamers, 18 to 35 year old males, to purchase a Jeep Wrangler, Call of Duty Edition (ESA). The use of chaotic imagery in the advertisement places the reader in a setting of chaos. Components of the image such as falling buildings, rising smoke, a burnt car, falling parachuters, torn ground, and massive heaps of rubble all contribute to create a setting of chaos, violence, and destruction while the advertised Jeep Wrangler stands with a tire raised
What the cock is that shit? But maybe it’s like Take Back the Night. Maybe it’s like how bleeding hearts grow old and swing to the right. Maybe it’s like when a faggot calls himself a faggot.” Silverman sings the entire tune grinning, the contradiction between the endearing upbeat melody and lyrical content creates an amusing sense
In this music video, “Scars to Your Beautiful”, Alessia Cara skillfully illuminates her message that everyone is beautiful. Cara uses both ethos and pathos to help get her message out to her audience. Cara wants people who feel put down by society to know that it is okay to be different and love the scars they have. At the start of the music video, Cara is standing in plain white room, in a plain outfit, which can lead you to believe that she is just an ordinary person, in an ordinary place and nothing extremely special.