Rhetorical Analysis Of Kennedy's Inaugural Address

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In his speech Kennedy uses different rhetorical devices to unify the citizens of both the United States and the world. Kennedy was giving this speech after winning by a very small margin of votes so he was trying to unite the people of the United States and show he was the correct choice for the president. This speech was given during the Cold War so he was trying to connect the people around the whole world and establish peace. Kennedy was able to unify the people and try to establish peace while at the same time making himself seem like a very competent leader. In his speech Kennedy tries to build his credibility as a personable leader by creating ethos. Kennedy uses the words we twenty eight times, us twelve times and our twenty one times.…show more content…
By using we, us and our he includes everyone and unifies the citizens of the United States and the world. Kennedy says “Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans -- born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage, and unwilling to witness or permit the slow undoing of those human rights to which this nation has always been committed...” He is saying that the old generation had passed their ideas on to the new generation who are willing to sacrifice so that their rights are not taken from them. By saying “friend and foe alike” he is bringing everyone together and not letting them be different just because they are a friend or a foe. Additionally by describing traits of all the Americans, he unifies the citizens of America because all were tempered by war and proud of their heritage so it allows citizens to bond of common history. The torch being passed to a new generation is a metaphor which Kennedy uses to show that the original colonists’ ideals were not beginning forgotten but instead carried
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