Ryanair: The Transformation Process In The Airline Industry

Companies all over the globe will experience some sales and profit decrease. Home Depot in the growing housing industry benefited greatly from the houses being built. The accounting concept portrayed in this situation for home depot is called operating leverage. Operation leverage is when managers view a small change in revenue and magnify it to dramatic changes in revenue (Edmonds, Tsay, & Olds, 2011). With a decrease in the market for construction materials, Home Depot is experiencing a 3% decrease revenue and a 21% decrease in profitability. This drastic change occurred because of variable and fixed costs. Due to these costs, sales decline in small percentages which affect a more significant decline in profit.

Delta created its separate subsidiary in response to competitive threat of low-cost airlines. In addition, its subsidiary used pilots of its parent airline with independent decision-making authority. Does song have an effective strategy? Evaluate strategies by using three tests of effectiveness?

Imperative mode of change described in the model indicate the transformation achieved from the leadership authority position, where the change is complaint with the coercive power strategy adapted by the company.

JetBlue’s operations strategy is evident from its choice of location from which they operate since location setup is one of the most important strategic decisions in operations management. They placed their main operations headquarter in the New York City, a city with the population of almost 19 million people (jetBlue, 2013). This fact alone helps them to fly their airlines in their full capacity almost all the time which ensures their business profitability. Their choice of locations fulfills the first and foremost part of the operations management, demand and competition location. It is easily understandable that it is a good practice to choose location of an organization where the product or service they are giving will have demand and will have enough population to maintain the level of demand. For example, if an airline company establishes its base in a place where population is low and economic activities are slow and almost non-existent. It will face two-fold problems in achieving its business objective. One is that there will not be enough passengers at any given time to fly their airlines in full capacity, and another one is that poor economic activities will render most of that meager population unable to bear the minimum

In this work, I would like to analyse Ryanair’s external and internal strengths and imperfections.

This is the report from our evaluation of the Ryanair Holdings. Ryanair was found in 1985 and has its headquarters at the Dublin Airport Ireland. Flights began between Ireland and the United Kingdom in1986 as the new airline’s Dublin-London route challenged the British Airways-Aer-Lingus duopoly. Ryanair is the pioneer of the low-fares model in Europe and it is the largest European low fares airline. As the time changed, there are many threats come and hurt the Ryanair airline. However, in the recent years, Ryanair keep changes and make a development on its brand image and made a lot of efforts to attract more customers and use the past bad experienced to teach them to become better in future. After Ryanair faced all the challenges in the airline business for many years, it is managed to become a biggest low-fares airline in the Europe and use the low fares as a competitive advantage of Ryanair.

Factors such as Crude oil prices, aircraft prices, Economies of Scale may also have effect on the airline industry.

Flexible working hours helps guarantee the assigned work to be completed somehow. The employee can work extra hours to compensate for being unable to contribute to working full time on a particular day. This helps hike performance.

1.1. Sources Google’s human resource management uses a mixture of internal and external recruitment sources to maintain the adequacy of its human resources. The company uses promotions, transfers, and trainees/interns as the main internal recruitment sources for HR needs. On the other hand, the external recruitment sources at Google include educational institutions and respondents to job advertisements. Most of these ads are available through the Careers section of Google’s website. Through these recruitment sources, the company facilitates a continuous influx of qualified workers, while matching these employees’ capabilities with human resource needs.

In this section the author describes the theories that will support the analysis of information. In order to construct a theoretical background for the study the author chose to describe theories regarding the selection of countries.

Nowadays, most of the corporations’ top managements and CEOs understand how significant employee motivation is in the workplace as well as in the business environment. AirAsia is one of those successful corporations which focus on its employee motivation and rewarding system by holding onto theories such as the McClelland’s Three-Needs Theory and Maslow’s Hierarchy of Needs Theory.

The value chain shown below describes all the activities involved in air travel. Airports serve as a gateway to aviation and hence are a key link in the air transport value chain. They play a vital role in facilitating tourism and business travel and global supply chains as well. For inbound travelers, an airport contributes to their first impression of a city or country, and for outbound travel, particularly on short-haul journeys, passengers may spend as much, or even more, time at the airport as they do in the air.

FlyDubai is a low cost airline that was established at the heart of the global recession by optimistic investors. The airline flight coverage is to regions that are within five hours margin of flying from Dubai. The airline was established by the Emirates government. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being established in them.

Through the chaos and mayhem of World War 2, the aviation industry made significant advancements in its technology. After the war ended, this technology stretched and expanded to the farthest reaches of the world. Frank Whittle of England and Hans von Ohain of Germany both created the world of aviation that we live in today. Both men did it without the knowledge of each other throughout the 1930s and 1940s. This invention was the start of the Jet Age.

Bus Éireann is presently progressing towards a competency- based approach to HRM, this approach recognises that employees are an organisation’s most valued asset and they focus on improving employee’s skills, attitude and knowledge in order to make the most of their influence or contribution to the achievement of the company. By so doing it improves Bus Éireann’s capability to retain valued staffs.