SWOT Analysis Of Coca-Cola

Strengths

The best global brand in the world in terms of value.

Interbrand company received the highest brand value of Coca-Cola Award in 2011. The Coca-Cola Company has a huge global influence and unique brand identity, is definitely one of the most expensive brands highest brand equity. According to Interbrand. Coca-Cola is the most valuable ($ 77,839 billion) brands in the world. Coca-Cola is currently in 200 countries around the world. Chances are, you go, you will find Coca-exist in any country on the market. This huge Coca-Cola's global presence also caused a huge brand-building. Coca-Cola's worth around 79.2 billion dollars. This assessment includes many factories, 2000-5000 and brand value spread around the world, and the full operating

And this is that Pepsi and Coca-Cola in the beverage market, the two rivals. Coca-Cola is the clear winner, and therefore has the largest market share. In all drinks, cola, THUMS up, Sprite, Diet Coke, Fanta, Limca and Maaza and the growth momentum for Coca Cola.

Bargaining power over suppliers.

The Coca-Cola Company is the world's largest beverage maker, and play significant power over its suppliers receive from their lowest price. The main raw material used in the US soft drink industry is the high fructose corn syrup, a form of sugar, which is available from many domestic sources. The main raw materials used in the soft drink industry outside the United States is sucrose. This can be from many sources. Coca-Cola executive’s long-term holders of the "power" over sugar suppliers. In their view, the recent patent expiration aspartame, because only increase their power relative to suppliers.

Strong marketing and advertising.

Coca-Cola's advertising spending in 2012 accounted for more than 30 one billion, increase sales and brand awareness. Unlike Pepsi Cola always trying to win the heart of the people. Where Pepsi's goal is constantly changing, and targeted young people, Coca-Cola for all ages of people. For example - - Positioning Amitabh Bacchan, Sachin Tendulkar, Aishwarya Rai, Amir Khan also by celebrities who like to do

Coca-Cola's business is based on a complete transport and distribution. There will always be possible improvement in this respect. Thus, Coca-Cola should remain strictly monitor their supply chain, and continuously improve to bring costs down. Diversified health and food business will increase Coca-Cola products to their customers. This will also ensure that they get from existing customers to provide better income through cross-selling products. The burden of the supply chain is dispensed beverages can also distribute these snacks, thereby sharing the cost of the supply chain.

Threats

Decreasing gross profit and net profit margins.

The Coca-Cola Company's gross margin and net profit margin is declining in the past few years, continued to decline due to high water and other raw material costs.

Competition from PepsiCo.

PepsiCo Company is a threat for Coca Cola Company. PepsiCo Company is the largest competitor of Coca-Cola Company in the market share in BRIC countries, especially India. Coca-Cola has been the market leader but for Pepsi. There are a large competition between these two brands and PepsiCo Company will not give up