Siegfried Kracauer's Theory Of Film

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MANAGEMENT THEORY ON CELLULOID JANARDHANREDDY.K1 & A. PHANIRAJA KUMAR2 ABSTRACT Films in today’s age are a really powerful way of sharing information and not only one way information but two ways. Sharing one’s opinions and ideas about particular are portrayed in an entertaining yet informative manner. Once the movie is made and released, the audience’s reaction and opinion about it makes it a two way communication process. And especially with all the internet-socio activities being so in these days, it is not at all difficult to share one’s views about a movie. Wegner of U.S is the pioneer of using films as a medium of teaching organizational behavior as well as management theories and concepts. The unique qualities of films are described by the film theories and film studies literature. Film theory also describes how film can enhance the learning process in ways unavailable in other media. In this paper an attempt is made by giving examples from several film scenes as they offer visual portrayal of abstract theories and concepts. Film theories and film studies literature stresses on the unique features of film which makes it as a powerful medium of teaching. Early film theorist, Siegfried Kracauer, captured the view of film as a tool for teaching. He said: A unique property of film is its ability to make one see and grasp things which only the cinema is privileged to communicate. 1 The unique characteristics of film making with its communication

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