Most, if not all, have probably already seen the ASPCA commercial with Sarah McLachlan and know how excruciatingly depressing and emotional the commercial is. It screams success from since the commercial was aired in 2007, and yet, still serves its purpose head on. The simplicity of this commercial has raised over $30 million since it was first aired on T.V., making it the most successful fundraising efforts yet. Be aware that in 2014, the ASPCA annual budget was roughly $14.4 million. (ASPCA Annual Report 2014, 2015). This short commercial was and still captivates and influences people to be active and helpful in the campaign against animal cruelty and
The Dodge Ram commercial used the theme “So God made a Farmer” (Ram) . The commercial was narrated by Paul Harvey, a conservative radio talk show host popular from 1970 to 2009 (Watson, Carlos) . Music was absent from the commercial, it was completely narrated with the old time radio sound. Paul Harvey reminds us of the stereotype of the hard working American farmer by saying “On the 8th day God looked down on his planned paradise” and said “he needs a caretaker, so he made a farmer” (Ram) . The commercial helped the viewer remember the old time values when there were more farmers in America. The “Farmer” commercial appealed to me because I have conservative morals and values. When I watched the commercial I thought about the sacrifice a farmer experiences everyday. I am thankful for the long, hard hours a farmer works. I thought about how the farmer doesn’t get vacations or days off like I do. Our farmers take care of the livestock by feeding and milking them. The most touching part of the commercial was
My favorite ad is #CATmageddon by the organization, Truth. This commercial started running in the beginning of the year and used video of current internet cat memes such as, Keyboard Cat, Roomba Shark Cat and Pirate Cat along with facts and slogans to address Truth 's anti-smoking campaign, "Smoking Kills pets too". The video first presented the fact that cats are twice as likely to get cancer if their owner smokes. This demonstrates the use of rhetoric logos to convince the audience with logical reasoning. In addition, the video also uses pathos, the love and enjoyment people get from watching cat video. However, pathos is also applied to the heartbreaking reality of loss when, "smoking= no cats= no cat videos".
In comparison to the African society, the United States is richer in their currency system, overall nutrition, and technological advancements. This wide gap between society is no surprise and is noticeably more evident now due to the industries in the first world countries. Campbell’s overall message in her visual argument, “Thinner than ever”, establishes the issue regarding the absence of the United State’s concern to third world countries and depicts the results of doing so. The goal of the organization that posted the visual seems to be to shed light on the selfishness of the America, highlighting the fact that Africa’s starvation is a bigger issue than creating
Clearly Mountain Dew realized the competition of having a Super Bowl commercial and paying so much out of pocket for 30 seconds of advertising. PepsiCo knew they had to do something off the wall to grab people’s attention. They also knew the target audience had to be able to relate to why they’d want or need the product. So they came up with Puppy Monkey Baby, a combination of common Super Bowl commercial icons. Co-staring the target audience; young men. So how would they appeal to the target audience using Ethos, Pathos, or Logos?
This essay is analysing the Surfrider Foundation littering ad from their blog. The ad had an image of sushi expect it had something different about it. The wrap that the rice would have been made up of was made of a plastic bag. This images has the intentions of appealing to the ethical side because it makes you think of what really can go into your food when people around the world litter. Along with the caption, “What goes in the ocean goes into you”, this ad was most definitely made to connect to the views of pathos, and logos. However, the pathos appeal is the strongest and the ethos appeal isn 't actually included with this advertisement.
Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos. These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response.
Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers’ emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses.
Herbert Hoover’s presidency is associated with the Great Depression seeing that eight months into his term, the stock market collapsed starting an economic depression that would leave 23% of Americans unemployed by 1932. Hoover failed to take the actions needed to help the country initially, however in his annual speech to Congress in 1932, Hoover discusses three directions in which the government can take to aid the rebuilding of the economy. When the United States Stock Market crashed in October 1929 and the country began its ten year Depression, businesses and banks began closing left and right. This caused many Americans to lose their jobs and created massive amounts of poverty throughout the country. Prices became inflated and simple,
The analysis I made was based on Douglas McGray’s article “Lost in America”. You did a great job starting your introduction in a creative way using a question as attention-grabber. It is an effective strategy to grab the reader’s attention. You briefly summarized the article’s main points; it provides readers a brief explanation of what will be further analyzed. You also established a very solid thesis statement with a purpose, audience and rhetorical device being analyzed. It shows that you have a strong understanding of the purpose of the article. However, in order to make your thesis clearer, you should specify the author’s purpose of persuading or informing his audience. Saying only that the author argues does not specify his purpose toward
We are shown how things have been empty at home, school, church, and even how it affected the pets at home. They are making sure that this feeling is connecting to everyone, even if a person does not have a family member at home. I believe that that saying that tugs at everyone’s emotion from this commercial is “You’ve been missed. You’ve been needed. You’ve been cried for. Prayed for. You’ve been the reason we push on.” That statement right there shows how much the country and the people miss and love the men and women that have been serving our country.
When I was a seven year old, I would watch TV constantly. I had exactly one dollar to my name. On more than one occasion, I would be in the middle of my favorite show when interrupted by the innocent faces of African children. None of them would be smiling and nearly all were skinny and dirty. On other occasions it would be the tear-filled eyes of a homeless dog, or an abused kitten staring into my soul through the screen. It seemed like the re-occurring common factor that these commercials had was the sad music and an angelic lady pleading for donations, and promising a free tee-shirt, photos, or bumper sticker in return. My mother explained to me, as I dropped my sacred dollar into an envelope, “This is known as charity.” Later on,
We all hate commercials. They are annoying and seem irrelevant to us. They interrupt us while were watching our favorite shows and there 's no way around not watching them. What many people don’t notice is the purpose of commercials. Usually the storyline of a commercial is not very related to the product being sold. Instead companies use things viewers can relate to causing them to want the product. The thought put into simple commercials is outstanding. They use elements to evoke emotions out of people. For example, Apple and Microsoft compete with each other using similar elements through their Mac and PC commercials. By using similar techniques, both Mac and PC try to persuade young adults to purchase their product and show which one is better.
For most Super Bowl fans, many look forward to seeing which football team will take the “Super Bowl Championship Trophy” and many others look forward to either laughing hysterically or sobbing quietly at the commercials. One of the commercials shown was, All-Powerless by Mophie. One of the characters in the commercial was God, who was played by Tomas Boykin (iSpot.tv). He imagined all the hell that could break loose if people 's’ prized possession (cell-phones) died. This hell included: dogs walking humans, people stealing, and the sky looking apocalyptic. To save himself from this nightmare, he used Mophie’s battery case to prevent his phone from going red to 0%. On Mophie’s website, it shows that this battery case is waterproof, compatible
Over the years, technologies have been gradually advancing and have played an important role in today’s fast growing societies. It has become a major factor in the society as people are depending on it to accomplish specific tasks. For example, schools are using these technologies as an alternative way of teaching students. Business industries are using it to increase business efficiencies. Among all of the technologies, the one that has the most important aspect in people’s lives is the mass media. In general, the mass media simply means medium that gives out information. It consists of televisions, radios, newspapers and the internet. The societies rely on mass media for information, entertainments and even communications. People