This gives the company an edge in technological developments. Being a fast innovator makes the brand strong since the company provides company consumers with the latest products. Weaknesses One of the major weakness of IBM is the size of the company is its size. The company has more than 400,000 employees hence it takes time communicate and respond to various changes in the human resources and the needs in the market. Being a large organization , the company’s response to changes in the market is slow.
Challenges Sam Palmisano faced as he assumed control of IBM in March 2002: During the earlier years of operations, IBM was at the forefront of innovation in the field of technology. Applegate et al. (2009) stated that the company produced a series of IT innovations and was regarded as the best place to work. This however was not the case, as the industry grew these innovative ideas began to diminish. The company became more reliant on their existing technologies which can been see as one of the early circumstances that led to the future issues faced by IBM.
IBM has had a variety of leaderships, however, going forward it could put a policy into place whether to let an IBMer handle the company, or an outsider. Hiring an outsider, like Louis Gerstner, does not seem like a bad option at the moment, as the company will benefit from an outsider’s point of view about the situation. Moreover, when the positions in the top management are taken up, IBM should keep the old CEOs as the consultants to the new team. Not only will this help the new management, but also will streamline or keep the coordination between the earlier strategies and the new plans of
Manage & Monetize: focus on the war chest and churn value as much as possible. Analyse & adjust: focus in innovation while still being agile to the environment IBM has around a team of 200,000 around the world, being a active partner in the innovation. They are highly motivated to partner along and to develop patents. The teams are also given the need list to work on with to develop patent. The internal review board suggest which all inventions to be kept as trade secret, patent or defensive publish.to monetize IP, The portfolio team works on the right mix for each geography.
The acquisition of IBM PC led to the loss of customers such as the US government, so Lenovo marketing teams need to improve the skills to find new customers. In addition, Lenovo needs to improve achievement at the international level. Lenovo's success is due to the long-term focus on emerging markets and doing good business of the combined
International Business Machines (IBM)- 1) Introduction IBM (International business machines) corporation is one of the biggest multinational computer technologies and IT consulting company spread over 170 countries with 330,000 employees. It has its headquarters in Armonk, New York, United States. IBM started its business on June 16, 1911. It is the manufacturer of computer parts for hardware and software and, consulting services and hosting services. And also offers services in infrastructure.
1.1 Company background Lenovo Group Limited is one the famous multinational technology company that originated from China and the headquarters of Lenovo is also situated at the Beijing, China. Lenovo was establish in 1988 and became the China’s largest PC Company in 1996 by engaging primarily in the sale and manufacturing of personal computers, mobile telephone handsets, computer servers and printers. In terms of globalization, Lenovo has been using joint venture and acquisition to enter new market in another country across the world. (Www3.lenovo.com, 2016) 2.0 Critical Review of Internationalization Process of Lenovo 2.1 Identification of current internationalization Pattern Year country they entered Strategy Citation 2005 IBM’s PC division in United State FDI (Lenovo, 2016) 2011 NEC from Japan Joint Venture (Lenovo, 2016)
But by appointing the new CEO Jorgen Vig Knudstorp the comapny has started huge amount of money again. The strategies that are used by Lego are firstly, about cost leadership, Lego encourage designers to rescue old components in new products in order to save remarkable expense. Some distribution and manufacturing functions were moved to cheaper places. So that on low costing products they have some advantage. Secondly, the new business strategy Knudstorp brought slashed costs.
Effective recruitment can reduce the turnover rate of employees, while also reducing the loss of enterprises. Employees' recognition of the corporate culture directly affects the work enthusiasm and stability of the employees. Huawei originally focused on academic qualifications and ability when recruiting personnel, and the original corporate culture also needs to be integrated and changed when the company enters the African continent. There should be different selection criteria and selection methods for different positions. But the most fundamental point is that employees must agree with the company's multi-cultural integration of corporate culture, in order to better understand the company's development goals and decision-making methods, and then ensure the stability of the staff, so that the recruitment activities are more effective.
IBM manufactures, PC’s, mobiles, hard drives etc. in the brand name ‘Lenovo’ through a strategic alliance. IBM is also into markets such as business intelligence, data analytics, business continuity, security, cloud computing, virtualization and green solutions. ACCENTURE Accenture is a multinational management consulting, technology services, and outsourcing company. It is founded by Clarence DeLany & Arthur E. Andersen in the year 1989.