General Motors and China’s SUV market Performance: China is the world’s largest market for the automobile industry and also the largest market for the US leader General Motors. GM is second only to the German Volkswagen in China in terms of sales volume. Thus, the stakes are high but growth is slowing down as the Chinese economy is growing at its slowest pace in two decades. General Motors offers various brands in China including Chevrolet, Buick, Cadillac, Baojun, Wuling etc. Together with its partners, the company has sold a record 2,197,192 vehicles in China during the first eight months of this year.
1.1 Company background Lenovo Group Limited is one the famous multinational technology company that originated from China and the headquarters of Lenovo is also situated at the Beijing, China. Lenovo was establish in 1988 and became the China’s largest PC Company in 1996 by engaging primarily in the sale and manufacturing of personal computers, mobile telephone handsets, computer servers and printers. In terms of globalization, Lenovo has been using joint venture and acquisition to enter new market in another country across the world. (Www3.lenovo.com, 2016) 2.0 Critical Review of Internationalization Process of Lenovo 2.1 Identification of current internationalization Pattern Year country they entered Strategy Citation 2005 IBM’s PC division in United State FDI (Lenovo, 2016) 2011 NEC from Japan Joint Venture (Lenovo, 2016)
In defense, Lenovo attempts to establish China success, currently occupy the dominant position, China (and the world) before the attack. Lenovo computer. The supplier is committed to the development of international asset acquisitions and emerging markets to expand sales. In the implementation of this strategy, Lenovo with two interrelated business models by Lenovo executives as their "business" and "relationship" business model. The transaction model emphasizes the retail sales to consumers and small and medium-sized enterprises, directly (through online and physical stores Lenovo) and indirectly through distributors and
Apple Logo Apple Inc. is probably the biggest name in the world of consumer electronics and computer industries. A true innovator, the company is best known for its Mac line of computers, the iPhone, the iPad and the iPod. A few of its famous software products include the iTunes, the Safari browser and the OS X and iOS operating systems. Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is now the biggest technology company in the world with total assets of US$ 176 billion, 394 retails stores and 72,800 employees across the globe as of 2012.
Protect their key markets - which is China and their mature "Think" business with their company accounts. Attack their emerging, transnational markets and build a presence within the home or small business (SMB) segments across that house. This two-pronged business strategy, established in early 2009 by their chief operating officer, Yuanqing yang, additionally needed alignment of the availability chain to the customers in every market. To enable them to do so, they targeted on trade their supply chain operations to customer wants, closely managing supplier risk caused by volatile market conditions last
SITUATIONAL ANALYSIS “Lenovo”, a Chinese firm previously called Beijing Legend Computer Group enjoys a top position in PC market of china with 21.5 percent share in 1999. Lenovo had plans to expand globally and especially Asia as Asian markets provides a huge potential number of buyers. India had 7.5 million PC’s compares to 4o million in China, so it presented a huge opportunity for Lenovo to increase the market share. India was a major part of Lenovo’s strategy for growth and image building. But unlike China, company was not able to replicate same growth model in India pertaining to diverse factors.
Vodafone is the largest mobile telecommunications network company (as measured by turnover) and has a market value of about £86 billion. It is headquartered in Newbury, Berkshire, England. As of January 2007 Vodafone had 200 million customers in 27 markets worldwide. In terms of customers, therefore, only China Mobile is larger The company was founded in 1982 as a joint venture and the name was derived from the newly-found company 's goal of establishing both voice (VO) and data (DA) services over a mobile telephone network. Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai.
Samsung Electronics Co., Ltd. is a South Korean multinational hardware organization headquartered clinched alongside Suwon, South Korea. Samsung Electronics is a part of the main Samsung Group, representing 70% of the total income. It is the world 's second greatest information advancement association by income, after Apple. Samsung Electronics has gathering plants and deals systems in 80 nations and utilizes around 370,000 individuals. It is the world 's biggest maker of cell telephones and cell phones powered by the fame of its Samsung Galaxy line of gadgets.
The company had 837 stores at the end of August 2016 located in Japan and is presently considered a major global brand with over 1000 stores around the world. ("Our story | UNIQLO", 2018) INTERNATIONAL PRESENCE Uniqlo has been equally fortunate in its business Internationally since opening its first store outside Japan in 2001. Currently they have 958 stores around the world, the maximum being 560 in China, Hong Kong and Taiwan combined, 173 in South Korea, 144 in Southeast Asia and Oceania, 36 in Europe and 45 in the U.S. New store openings have been especially rapid in Greater China and Southeast Asia. Uniqlo established Fast Retailing (Jiangsu) Apparel Co., Ltd. in China after separating from its parent company for its global operations. In 2002, Uniqlo opened four abroad outlets in London, England alongside their first Chinese outlet in Shanghai.
2008-iphone 3g second generation 2007-2012- apple sold more than 250m iphones and more than 100 m ipads New threats: Huawei: 6th biggest phone manufactuerer in the world in 3rd quarter of 2012 tie upand set up of manufacturing plant in Chennai ZTE Corporation: Started in 1985 4th largest mobile phone manufacturer in 2012 Samsung comprised of 144 consolidated subsidiaries and the worlds largest Information technology company by revenue in 2012. With the diverse product portfolio which was developed over 40 years, which includes semiconductors, hdtv’s home appliances, computers, network products, mobile music devises, mobile phones, display screens, it was the largest subsidiary in South Korea. 2010- Samsung was in process of shifting management system from the single ceo to a two person management system- ceo and vice chairman as a joint appointment and coo and president as another. 3 core divisions: device solutions (b2b) digital media and communication(b2c) research engine Opportunities in economic downturn (pg