Chocolate was first discovered in the 18th century and every child’s dream came true all over the world. Food is the basic source of energy for living organisms including human beings. But in now a days, man had started discovering new methods of producing food through Agriculture and farming.
The different activities involved in getting food crops through agriculture . agricultural practices like management of soil, sowing, transplantation and application of manure and fertilizers irrigation, weed control, crop improvement techniques, crop harvesting and protection. India is a land of villages. Nearly 65-70% of our country is agriculturists. About 75% of the land used for agriculture is cultivated for basic food grain hence it has become a basic industry in our country.
Agriculture which means plowing of the land, seedings, planting and irrigating for the use of people and domestic animals. Commercial crops only help to earn foreign exchange but it also provide raw materials for industries. Cocoa is also one of the important commercial crops in India. Cocoa is grown only in the slopes of Niligiri Hills of the different nations.
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Currently, the Indian chocolate market is worth around Rs 3,500 core.
• High income level in the urban areas are good sign for increasing chocolate business.
• After 1991 India has witnessed tremendous growth in R&D sector, particularly, in the production of food segment.
• The chocolate market in India is around 55 % of the total chocolate market and has been growing at around 23% annually.
Problems Facing by Chocolate Industry in India
The chocolate is reeling under manifold problems. The major problems facing by the chocolate industris are as following.
1. High
They brought other things like tobacco, cacao, and cotton, which became very valuable over the years. Cacao bean was grated into a powder and mixed into water and created a bitter drink. The Spanish added sugar and honey to alleviate the bitterness, and in the next hundred years, as it spread throughout Europe, vanilla was added to the mixture producing a new luxury item: chocolate (Horgan). Tobacco, also known as one of the world's most important drugs, has resulted in many smoking products which lead to death around the world. The farmers in the Americas used to give the other continents staples, some of them included corn, potatoes, sweet potatoes, and tobacco.
In the United States today, a large part of the average person’s life is food. Each individual consumes nearly one ton of food each year, but never knows what they are truly putting into their body. Upton Sinclair’s novel, The Jungle, was one of the earliest works that provided people an insight to the production of their food. The novel was originally written to show the mistreatment of the workers, typically immigrants, but instead resulted in the passing of the Pure Food Act of 1906. The movie, Food Inc. provides today’s people the same insight that The Jungle gave the people in 1906.
Africa not only provided laborers,but also rice, bananas, plantains, lemons, and black eyed peas, which gave colonists and agricultural endeavors additional food sources and financial advantages. Among the plants that crossed the Atlantic on their way eastward were maize potatoes, beans, tomatoes, peanuts, tobacco, and cacao (chocolate). Native Americans smoked and inhaled tobacco around the 1530s, and by then it had become a very lucrative cash crop, particularly in the British Middle Atlantic colonies. The Olmec, the Maya, and Aztec cultures all made use of cacao, which was grown there. Europeans did not enjoy this extremely bitter drink made from cacao bean when it was pounded into a
The essay repeatedly states that we do not know what our food goes through, where it comes from, and that we are ignorant to the food industry. Berry says, “The consumer must be kept from discovering that in the food industry, the overriding concerns are not quality and health, but volume and price.” In basic terms, the food industry does not care about the health of their consumers but their profit. The essay also repeats questions that the reader should ask themselves, such as, How fresh is it? How pure or clean is it, how free of dangerous chemicals?
Relevance between Food and Humans with Rhetorical Analysis In the modern industrial society, being aware of what the food we eat come from is an essential step of preventing the “national eating disorder”. In Michael Pollan’s Omnivore’s Dilemma, he identifies the humans as omnivores who eat almost everything, which has been developed into a dominant part of mainstream unhealthiness, gradually causing the severe eating disorder consequences among people. Pollan offers his opinion that throughout the process of the natural history of foods, deciding “what should we have for dinner” can stir the anxiety for people based on considering foods’ quality, taste, price, nutrition, and so on.
‘Pre-Columbian Indigenous Americans’ foodways were a foundational aspect to the modern American diet. Food used by Native American tribes would greatly transform the European diet. The study of Mesoamerican foodways allows us think about why important crops such as maize, potato is still widely used today. Foodways studies, particularly Pre-Columbian foodways, are critical to our historical understanding relating to early agricultural practices, political economies, and how plants and animals were domesticated. Great empires such as the Aztecs, Mayans, and Incas inhabited vast lands of Central and South America.
Though an immensely important aspect of food is a nourishing supplement; it is not the sole significance of food in human’s lives. Food is symbolic. Food connects people. It is a collective activity everyone must experience; thus meaning it allows people to relate more easily between each other. There is no universal type of food in each society due to the fact that the world is multicultural.
Today’s consumers no longer consider where the food is coming from nor do they understand what it takes to prepare soil, grow food, and its logistic all the way to consumption. Some of his audience may understand the logistic or chain of events from soil to consumption, yet choose otherwise. Berry said: “Many people are now as much estranged from the lives of domestic plants and animals (except for flowers and dogs and cats) as they are from the lives of the wild ones”.
Choi then quotes the Director of food studies at New York University, providing relevancy and authenticity to her work. The statement also establishes a link between what we eat and how it connects to particular memories and places in our minds. Moving on, the article is divided into six different subheadings. Each subheading explains the origin of indigenous food in different countries and what that denotes particular culture. Broadly speaking, food is necessary for survival, signifies status denotes pleasure, brings communities together and is essential for humanity.
Health and Medicine From the early 1900s to now the process of food has changed significantly. Today, thankfully there is cures for food poisoning and scientist are doing research and finding more and more information about the situation. Upton Sinclair’s book, The Jungle, to thank for the most part because without his book, people would not have known about how their food is made and where is comes from. Even in today’s society, foods are being recalled.
Chocolate is one of the most popular type of food in the world. Nearly 53 percent of the chocolate consumer in USA eats chocolate once a week. Moreover, according to elite daily “Chocolate’s scent increases theta brain waves, which induce relaxation. This is mainly why people feel better about their problems after eating loads of it”. In fact, chocolate industry in United States accounts for 13 billion dollars and people consume 3.1 million pounds every year.
Everyone grows up eating what their family eats, and winds up enjoying the nourishment their family provides. Men, women, and children, raised from their heritage and food preferences, will continue on for generations. Yes, they will branch out and try new products, possibly adding them to their diet, but they will always find the food of their culture as comfort or ‘homey’ food. Therefore, food is a major part of cultures all over the
In the article, “The Pleasures of Eating”, author Wendell Berry shares his knowledge of the food industry and discusses the act of eating as part of the agricultural process. Berry asks deep questions in his article that will make the readers question what they are putting into their homes and into their bodies. Most Americans, according to Berry, can be categorized as passive consumers that are basically allowing food industrialist to brainwash them by means of advertisement. He argues ,“They pay, mostly without protest, what they are charged” implying that the consumers do not even question what additional cost, such as transportation, might have added to the product .The article provides an interesting perspective on consuming food and Berry shares multiple ways that the passive consumer can become more educated on food.
This does give chocolate some properties that are bodily healthy for us. Chocolate eaters are encouraged to eat more given the information of flavonoids, a healthy natural chemical and antioxidant. “Flavonoids help protect plants from environmental toxins and help repair damage. They can be found in a variety of foods such as fruits and vegetables. When we eat food rich in flavonoids, it appears we also benefit from this antioxidant power.”
• Define the problem(s) being solved. The problem chocolate market in Brazil was there was no product between expensive high quality chocolate and cheap mass-market chocolate. Cacao Show delivers high quality chocolate with achievable price to the