Doug McAdam is a Professor of Sociology at Stanford University. He has written several exceptional pieces of work, including one that speaks about the framing processes. Doug McAdam depicted the concept of framing as a vital portrait that paints a picture of ideas, and/ or thoughts that interest and catch the eye of the people it is geared towards. Framing, is structured to give the viewer all the “pretty things”, nothing that is ugly, that would turn the viewer away. In “Strategic Dramaturgy in the American Civil Rights Movement,” Doug McAdam discusses how the importance of framing in the successes and failures of southern civil rights campaigns (SCLC.) Doug McAdam also discusses how the media was so critical to the south civil rights campaigns fate. (McAdams, 340) On page 340, McAdam …show more content…
Ideational framing is basically framing geared to connect with the viewers on an emotional, and spiritual level. For example, Dr. Martin Luther King Jr. was famous for his speeches that truly spoke to the people’s hearts. “…In accounting for King’s success in attracting sympathetic media coverage, much of the credit must go to the substantive content of his thought.” (McAdam, 346). King used the theme of Christian Forgiveness in his speeches, this clearly adhered to many people. Their hearts were locked into the words that he spoke. He used the media and his speeches to grab the attention of all viewers and used different tactics to “keep them locked in.” Finally, they used the signifying function of the SCLCs actions. In the planning of their campaign to end segregation, he and the SCLC “staged compelling and resonant dramas in their 1963 campaign in Birmingham, Alabama.” Basically, they used the media to sway the peoples opinions, they knew how they could get the most out of everyday people. Adhering to their hearts, and minds, they could get the best
Thesis Martin Luther King, Jr., through the use of eloquent writing and appeals to emotion, refutes several local religious leaders' criticisms of the his and the SCLC's outside involvement and nonviolent direct action taken to draw attention to and build support for the end of segregation, not only in Birmingham, but all of the United States. Main Points First King refutes idea that he is an outside agitator that doesn’t belong in Birmingham, as he and several members of his staff were invited to the city by a local affiliate organization of the Southern Christian Leadership Conference (SCLC). He also asserts that his involvement there is valid, as “injustice anywhere is a threat to justice everywhere” as communities are connected and affect each other indirectly.
“Strategic Dramaturgy in the American Civil Rights Movement,” the author, Doug McAdam, discusses “framing” and how important it was in the Civil Rights movement specifically in the south. Throughout the chapter, McAdam, defines “framing” in his perspective and the importance it had on the Southern Christian Leadership Conference and efforts from Martin Luther King Jr. This paper will analyze the role of framing in the Southern Christian Leadership Conference as well as framing in the speech “the Civil Rights Movement: Fraud, Sham, and Hoax” given by George C. Wallace, a governor from Alabama in 1964. Doug
The Birmingham Campaign was very significant, as well as the SCLC, in the Civil Rights Movement. The SCLC is the Southern Christian Leadership Campaign. This was headed by King himself. The SCLC created the nonviolent Birmingham Campaign in 1957. Bull Connor, city commissioner, tried to use force against the activists.
However she offers a springboard to seek out such literature on the African American movement in the North where many of the narratives contend that by focusing on the mainstream leaders in the 1960s south actually diverts from the very different strategies used by African Americans in the North. One of the main highlights of Rogers article is the fact that rather than look upon civil rights being a single, cohesive movement it is “a far more complex process that engages ordinary individuals and not simply a matter of great men and legislation”
1. Martin Luther King Jr. was one of the chairmen of SCLC since he was one of the founders. He was also the face of the Civil Rights Movement and SNCC did not appreciate the way which SCLC used MLK’s image as a base for their income. They also had different approaches to the way which they wanted to tackle the issues. Most of the members of SNCC were students which gave them a different perspective than the members of SCLC.
When a conflict occurs, finding a strategy for the solution is initially the first step. The Civil Rights movement was one of the biggest conflicts in American History .It encountered many events that uses goals, tactics, advantages, obstacle and results. The goal is what is trying to be accomplished or solved. A Tactic is the plan or approach and techniques used to get a result.
I Have a Dream’s Rhetoric A momentous day in history is exalted by the enthralling speech and resonating imagery of a man whom wanted to make a difference. Just over 100 years after the Emancipation Proclamation was implemented, Dr. Martin Luther King Jr. delivered a very riveting speech to over 250,000 Americans during the March on Washington, the nation’s largest demonstration of peaceful protest. With peace typically comes logic of which King very much emanated from his speech. With powerful rhetoric, King captivated an entire crowd and subsequently the entire nation with emphasizing while being freed from the travesty that was slavery people of color are still placed in chains by society’s gruesome yet commonplace demarcations.
In the 1960s the African Americans were freed, but did they really have all the rights they were promised? Racial conflicts were everywhere. Lyndon B. Johnson was current president and was trying to encourage congress to pass a bill called The Voting Rights Act. To influence the vote he gave the speech “We Shall Overcome.” In “We Shall Overcome” President Lyndon Johnson used ethos, pathos, logos, and other rhetorical devices such as allusions, repetition and appeals to authority to persuade congress to pass the act.
RFK used various rhetorical devices to calm down and control the population of Indianapolis. During his speech he connected with his audience. He encouraged and motivated the audience to act. Lastly, RFK continues and conveys MLK’s vision. RFK connected with his audience as a way to prove he’s on their side.
Influential Person Research Paper Dr. Martin Luther King Jr. was an influential figure because of his contributions to the Civil Rights Movement despite the challenges he faced such as constantly being arrested and his house being bombed. One of the first accomplishments of Dr. Martin Luther King Jr. was his founding and presidency of the Southern Christian Leadership Conference (SCLC). The SCLC is a civil rights group that focused on desegregating the south. The group's first focus was on desegregating the bus system, but they eventually moved on to greater things such as registering blacks to vote and organizing peaceful protests. This proves that King was a successful civil rights leader, even though he struggled against racists whites in power that would try to oppress him and his group.
He used Logos and Pathos by telling facts about racist voting restrictions and then phrased it in a way to make the crowd give sympathy. An example of him using logos and pathos is when he said: “Yet the harsh fact is that in many places of this country men and women are kept from voting simply because they are Negroes.” He said this right after he said “Every American citizen must have an equal right to vote.” these two lines shock the audience. These two joined together, is the perfect strategy because when Lyndon Johnson stated what should be and what everyone believed, and then said what the harsh reality was in a negative way, it literally changed the perspective of many Members of congress and many other viewers.
His aim was for blacks to be completely separated from the other races so that they could develop their own homeland. His ideas proved to be controversial. Although his leadership was helpful in terms of spreading black nationalism, his ideas of “complete segregation’ wasn’t prefered by many. Why did civil rights
1854 was a critical time for African American voices in North American media. Nearing the end of slavery, the public perception of Black Americans were greatly affected by written works Americans consumed. Since Black Americans were denied the rights of education, their stories where largely untold or twisted to fit an oppressive narrative. In “Why Establish This Paper”, African American author Ann Shadd Cary uses optimistic tones, pathos, and rhetorical questions to persuade readers to support Black voices and media. Ann Shadd Cary heavily relies on her optimistic tone throughout the essay.
Summary/Assessment: Dr. Martin Luther King Jr. is president of the Southern Christian Leadership Conference (SCLC), which is an organization operating in every Southern state with its headquarters in Atlanta, Georgia. He came to Birmingham, Alabama because injustice lies there and helped protest about it in a nonviolent demonstration against racial discrimination. The eight clergymen of the South did not approve of these demonstrations happening which caused Dr. King to be confined in Birmingham Jail cell, writing a letter to them men explaining on why he was in Birmingham and what his reasons were for these protests. He begins to talk about and explain the four basic steps that needed to be followed for any nonviolent campaign. He also gives the audience a better understanding by giving a visual glimpse of what the black community had to endure.
The Civil Rights Movement was a mass popular movement to secure African Americans equal access to opportunities for basic privileges and rights of U.S. citizenship.1 In 1963, a crisis occurred at the University of Alabama as two African American students were turned down from admissions although they were formally certified. The Civil Rights Address,2 presented by former president John F. Kennedy, was given in the Oval Office on June 11, 1963, shortly after this crisis was dragged out. Kennedy delivered this speech on both radio and television, so his message would extend to not only the citizens of America, but also other nations around the world. Kennedy addresses the reoccurring issues regarding race equality in the United States, and hopes to change the mindset of the American community in respect to these issues. In his Civil Rights Address, John F. Kennedy uses rhetorical appeals to convey that there must be a change regarding equality in America.