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Etihad Airways: History Of Commercial Aviation Industry

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Executive Summary
Etihad Airways started operations in November 2003, and in 10 years has become one of the fastest growing airlines in the history of commercial aviation industry. It is governed by a board of directors chaired by HH Sheikh Hamed bin Zayed Al Nahyan. The vice chairman is HH Sheikh Khaled bin Zayed Al Nahyan. The company operates in terms of its founding legislation and the Articles of Association. The airline has received a wide range of awards that reflect its position as one of the world’s most sought after and leading premium airline brands. Worth mentioning is ‘World’s Leading Airline’ at the World Travel Awards for five glorious years from 2009 till 2013, both years inclusive. Etihad Airways also owns almost 30 percent …show more content…

Considering a rough estimation, the airline operates more than 1,000 flights in a week. Although passenger transportation has been a core activity of the airlines yet it has extended its operations in Etihad Holidays and Etihad Cargo. At the end of the year 2014, the organization had a turnover of 7.4 US billion Dollars. The airlines have also provided employment to around 18,000 local inhabitants as well as non-residents of United Arab Emirates. At present Etihad serves 90 passenger destinations across Europe, Africa, North America, South America, Asia and Australia. (Etihad Corporate Communication, …show more content…

This competition would be a difficult one, but if the airline is confident enough to gain the market share then it would definitely achieve a good profit. Analysis of competitors hence becomes an integral part of the strategic setting up method. The direct competitors of Etihad are Emirates Airlines, Saudi Arabia Airlines, Qatar Airways, Singapore Airlines, Malaysian Airlines and Thai Airways operating in different regions across the globe. The biggest of all is the Emirates Airlines. The indirect competitors include Telecom industry and Holiday Cruise Line industry. The former one has provided easy and cheap video calling services which are preventing the business class people to travel to other places for meetings while the latter one includes top players like Carnival Cruise Liners and Star Cruises which have introduced affordable hotel facilities and amusements for the second target market segment. (Clark,

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