Richard Branson Essays

  • Richard Branson Case Study

    3038 Words  | 13 Pages

    the expectation of receiving profit. When considering Richard Branson and his ventures in business, he falls under the definition of a serial entrepreneur. Serial entrepreneurs are individuals who sell or close a business in which they had ownership and found another business while exploring multiple ventures one after the other. The Virgin Group of companies is one of the largest business organizations in the world. Founded by Richard Branson, the Virgin Group has established itself into many diverse

  • Employee Empowerment Literature Review

    1840 Words  | 8 Pages

    definition, it is still important for managers to practice empowering their employees. Employee empowerment is a practice that is still emerging in the 21st Century because a lot to organizations are now incorporating it their daily practices. Richard Branson practices it in a way that his employees are able to communicate with him in a positive way. Managers can benefit from this practicing empowerment but they can also be some drawbacks associated with it. LITERATURE REVIEW Organizations need their

  • Listening In English Language Learning

    936 Words  | 4 Pages

    It is undeniable that listening provides the foundation and cognitive development and plays a life-long role in the process of communication (Hyslop & Tone, 1988). Notwithstanding the listening effects on all aspects of language, it was not until the new wave of interest in the development of communicative competence in language teaching that the awareness of the significant role of listening has been increased (Joiner, 1984). Listening comprehension has received more systematic attention in language

  • Virgin Group Organisational Objectives

    764 Words  | 4 Pages

    Virgin Group is a world leading investment group which is founded by Richard Branson. It engages in businesses of financial services, travel, leisure, health and wellness, mobile telephones, music, holidays and entertainment. Although its headquarters is located in London, United Kingdom but the businesses are operated internationally in over 50 countries. (Virgin, 2015) Thus, the role of managers is vital as they need to guide subordinates towards accomplishing goals to ensure the sustainable operation

  • Richard Branson: A Transformational Leadership Theory

    794 Words  | 4 Pages

    the critical criteria of a certain theory. Richard Branson, who is the founder of the Virgin Limited is seen by us as a famous leader in the business sector. His open-minded leadership style has fully demonstrated the transformational leadership theory. Bernard Bass (1985) stated that transformational leaders care about the development of followers, improve the organization through inspiration and stimulation and engage in the betterment

  • Assignment: Integrated Marketing Communication

    1167 Words  | 5 Pages

    Assignment (1) 1) What do you understand by the term IMC? IMC which is mean the integrated marketing communication that refer to the concept of marketing communication that evaluate the strategic roles of a diversity of communication. It is the way which used by the organization to make and manage of marketing effort through different communication channels. IMC is a complete plan that rate the strategic roles of the different of communication disciplines and gather these disciplines to offers clearness

  • Th Case Study 2: Anthem Blue Cross Blue Shield

    832 Words  | 4 Pages

    Case study 1: WD-40 Company About the Company WD-40 Company is a global marketing organization headquartered in San Diego, California. The products include a range of cleaning, maintenance and specialty solutions for homes and industries. The signature product is the WD-40 spray that protects metals from rust and corrosion. For a long period of 43 years WD-40 produced and sold only this one product. But today, the company owns a portfolio of brands and is present in over 160 countries. Challenges

  • BCG Growth Share Matrix

    1376 Words  | 6 Pages

    The BCG growth share matrix is a planning model created to establish what precedence should be given in the product portfolio of a business unit. To create long term value, a firm’s product portfolio should consist of high growth products requiring cash inputs and low growth products producing great profit. The BCG matrix consists of market shares and market growth. The more market share or the faster the market grows, the better it is for the firm. The BCG matrix consists of four quadrants, Stars

  • Agile Project Management: Flexible Approach

    753 Words  | 4 Pages

    ntroduction Agile Project Management is one of the revolutionary methods introduced for the practice of project management. This is one of the latest project management strategies that is mainly applied to project management practice in software development In projects where requirements are likely to change during the project the traditional way to conduct a study and to succeed in project management seems to be uneffective. Agile Project Management was built to perform well during a changing environment

  • Descriptive Essay On Sports Cars

    927 Words  | 4 Pages

    I remember from sometime last year. I went to the car show with a friend and saw the design for a car called Audi TTS. That was awesome. Then the exterior look for Porsche 911 was on track. When they extricated car from the hood, I had never seen an entire crowd, so excited about the speed of a car in my entire life. The primary characteristic of a car should be the fun factor. What made it so much more interesting than the car is simple: a great fun factor concept. When there is a unique fun factor

  • Importance Of Wisdom In Leadership

    1514 Words  | 7 Pages

    Despite the lack of agreement upon a widely acceptable definition of wisdom, researchers agree on the importance of wisdom to the understanding of leadership (Bennis, 2007). Given this rising importance, which is central to the topic of the present paper, interactions between wisdom and leadership deserve to be discussed. In a seminal contribution, Yang (2011) conducted an extensive literature review about the relations of leadership and wisdom rooted in psychological, sociological and managerial

  • Martin Luther King Jr Leadership Style

    1033 Words  | 5 Pages

    Dr. Martin Luther King Jr. played a major role in the American civil rights movement. He was a “social activist” and a “Baptist minister” known for his kind deeds that also won him a “Nobel Peace Prize”. (Carson, n.d.) Dr. King was a successful leader in many ways and has proven to be an example of a good leader through his leadership qualities and good deeds for the society. He always believed in equality and never put himself before his followers or never had motives behind his actions. Martin

  • Etihad Airways: History Of Commercial Aviation Industry

    978 Words  | 4 Pages

    Executive Summary Etihad Airways started operations in November 2003, and in 10 years has become one of the fastest growing airlines in the history of commercial aviation industry. It is governed by a board of directors chaired by HH Sheikh Hamed bin Zayed Al Nahyan. The vice chairman is HH Sheikh Khaled bin Zayed Al Nahyan. The company operates in terms of its founding legislation and the Articles of Association. The airline has received a wide range of awards that reflect its position as one of

  • Warby Parker Marketing Strategy

    720 Words  | 3 Pages

    Warby Parker is an eyewear company, which sells prescription glasses and sunglasses. The company was founded in 2010 and is based in New York City. Warby Parkers story starts with a college student who couldn’t afford new glasses after his old pair broke. Long story short he and other college buddies started the company and made WP’s corporate social responsibility part of their branding. The way the program works is, for every pair WP sells; a pair is given to a child or organization that needs

  • Lufthansa Corporate Strategy

    3126 Words  | 13 Pages

    Corporate Strategy defines the path of a company to achieve long-term goals and objectives. It plays a crucial role in determining the competitive position of an organization. The corporate strategy incorporates all core factors to ensure the success of an organization. Depending on the nature and objectives of the organization, the components of a corporate strategy varies. It is only the corporate strategy that integrates and links the vision, goals, business model and help in appropriate allocation

  • Characteristics Of Contingency Leadership

    941 Words  | 4 Pages

    1. Introduction In the organization environment, managers are taking the leadership characters and they act as leaders. They motivate other employees to achieve the target of specific goal of the organization. Leadership is possibly perceived and understands the phenomena of the (Burns, 2010). Naylor (1999) states that effective leadership has different characteristics such as passionate, visionary, creative, inspiring, flexible, innovative, imaginative, courageous, initiates change and experimental

  • Singapore Airlines Strategy Analysis

    1279 Words  | 6 Pages

    2.1 DYNAMIC VALUE BASED PRICING BY SINGAPORE AIRLINES Singapore Airlines is one of airlines that using dynamic value based pricing by delivering high end, innovative, and differentiated services and still being efficient. The dynamic pricing will be implementing by referring to the changing circumstances such as increasing in demand and marketing conditions. Although it increases the ticket prices for travelers but yet Singapore Airlines tend to maintain their customer relationship by offering list

  • The Importance Of Interpreneurship

    1502 Words  | 7 Pages

    1. INTRODUCTION The business environment consists of three kinds of individuals known as entrepreneurs, tenderpreneurs and intrapreneurs. This paper seeks to define the three key terms and discuss them in-depth and further, the challenges that entrepreneurs face most especially in developing countries, and whether intrapreneurship has space in Botswana’s local context. 2. DEFINITION OF KEY TERMS 2.1 Tenderpreneurship Tenderpreneurship involves a business dealing and surviving through illicitly

  • Why Is Teamwork Important To Success

    1531 Words  | 7 Pages

    Today's world is full of competition; everyone is trying to out pace others in the race. Even though almost every person in this race is talented, it has become very hard to survive. In such situation, working in TEAM can help us in achieving i goals. Team work has become immensely important if we wish to achieve what we dream of! Earlier it was believed that if someone believes in him/herself, works hard, has right attitude and works sincerely, then he/she can achieve almost anything he/she dreams

  • Four Functions Of Leaders In Nursing Practice

    1975 Words  | 8 Pages

    CONCEPT 1:- QUALITIES OF A LEADER. This concept is derived from “LEADERSHIP & COMMUNICATION” BSN 03, BLOCK 5, and Module 1:3 entitled “Functions of Leaders in Nursing Practice.” Little Field, defined “Leadership as a process of influencing others to attain goals.” Every group of people that performs near its total capacity has some idea in her head; that is skilled in the art of leadership. The skill seems to be a compound of at least four major ingredients:- 1. The ability to use power effectively