Richard Branson: A Transformational Leadership Theory

Sub-summary The leadership approach shapes the organisational structure and effects the business culture. Consequently, the analysis of the leadership style at the Virgin Atlantic Airways clearly reflects the contemporary leadership transformational theory. Action-oriented chairman reached high employees’ commitment by applying family atmosphere and generous reward system in the company. Therefore, obviously, that Branson wants the employees to bring the personalised attitude to clients.

“The study of history has been a study of leaders – what they did and why they did it” (Bass, 2008: 4). New contemporary styles of leadership have emerged that arguably are more successful in the long term (Dawson & Andriopoulos, 2014). This report critically evaluates different styles of leadership to determine if a transformational style will have a more decisive effect on employee motivation and organisational culture culminating in long term prosperity of the business.

Leadership is an essential task in management (Weihrich, et al., 2008), as it is an important factor that contributes enormously to the over-all wellbeing of the organisations (Odumeru & Ifeanyi, 2013). As stated by Cox (2001), transactional and transformational are two important types of leadership. The differentiation amongst these two types of leadership was initially made by Downton (1973), as cited in (Barnett, et al., 2001), and introduced by Burns (1978) in his descriptive work on political leaders.

Entrepreneurs controlled the Gilded Age creating a growing economy with booming businesses and yet this has not changed over the years. John Rockefeller and Andrew Carnegie can be compared to those with the names Steve Jobs and Bill Gates. Multibillionaires, who know what the consumers desire, is what these men are best at. They knew and now know business well enough to be able to control our country’s’ economy. However, these successful business men do not do it together.

(Source 1 “The New Tycoons- John D. Rockefeller) The want for Rockefeller’s products was only increased by the growth of the good’s shipping rates. Of course, Rockefeller was conscious of this and found a way to use this edge to its full potential. Only an intellectual being would be able to have as large of a command for their products as Rockefeller. Entrepreneurs would be capable of high demand for their goods if Rockefeller was their

Organizational change is the process in which an organization changes its structure, culture, technologies, strategies or operational methods to affect change within the organization and the effects of these changes towards the organization. Organizational change can either be continuous or only a period of time. Small organization must adapt to survive against the bigger competitors. Organizations must look for new ways to do things more efficiently and cost efficient in order to step up their game and be ahead of their competitors. One of the barriers of change in an organization include lack of employee involvement. Employees always have a fear towards change and even the most loyal employees will resist the change. The biggest mistake some

Their philosophy is “whatever-it takes” and delegates the frontline managers to lead “it is your business, your division, your market, your stores, your aisle and your customers (Home Depot 2009).” Finally , transformational leaders by definition seek to transform. Sometime when a organization does not transform it’s, employees become unhappy and leaders will

In many instances, the accomplishments of our business pioneers required the same dedication and determination that was required to march or boycott unfair treatment. What fueled these business titans? They all had one thing in common. They had big dreams.

“Even as a child, I enjoyed comeback stories where people overcame adversity and against all odds achieved what they sought. I was always rooting for the underdog. The greater the challenge, the more I liked the story. However, I could not fathom that one-day, I would be the fallen one trying to claw my way back.” Jorge Newberry began enterprising at the age of seven, dropped out of high school at sixteen becoming an enterprising entrepreneur as he rose to the top building a vast financial empire.

Johnson’s book provides a high-quality thanks to begin that system. Johnson, the founder and CEO of Johnson Media opposition., launched his 1st business as associate college boy at Morehouse college in Atlanta. A self-proclaimed serial bourgeois, Johnson has been an educator for the Teenpreneurs convention, that yearly presents guide to aspiring and focused immature business homeowners at the Black manufacturer Entrepreneurs conference, for a few of years. In his e-book, he identifies key lessons that he believes entrepreneurs have to be compelled to be instructed in seven areas: approach, schooling, folks, finance, advertising and revenue, management and motivation. for each of the a hundred lessons, he walks by method of the thinking of victorious entrepreneurs, utilizing examples from his possess experience, pretty much as good as stories of high-profile business leaders at the side of fb’s Mark Zuckerberg and below Armour’s Kevin Plank.

One of the examples Clark mentions during this conference was the CEO of Starbucks, Howard Schultz. She states in this conference “Howard Schultz didn’t invent coffee, he didn’t invent coffee shops. What he came up with was a slightly different way to do a coffee shop.” To stand out from the competition, you don’t have to be the next Steve Jobs or Bill Gates, you just have to think outside of the box. I believe this book Stand Out, is a great for anyone who needs inspiration to take the leap of faith and follow an idea for their business or personal brand.

TRANSFORMATIONAL LEADERSHIP Transformational Leadership is defined as leadership style focused on effecting revolutionary change in organizations through a commitment to the organization’s vision. (Sullivan & Decker, 2001) Transformational leaders are usually given higher position and are known for their charismatic sense and ability to develop high visions and regards in the work they do. They often give their best performances due to the low morale or self esteem Example: Steve Job, Bill Gates and Ratan Tata. As the existentialist rightly said, we always have a choice, in doing what we already have done or doing that which we have never done.

Bass & Riggio (2005, pp. 4-8) explains that transformational leaders inspire their followers to exceed their own expectations and perceived capabilities and is comprised of the four components of idealized influence, inspirational motivation, intellectual stimulation and individualised consideration. DuBrin (2016, p.163) suggest that leaders in a time of crisis need to

Transformational leadership is part of a “new leadership” paradigm. Transformational leadership is a process that transforms and changes the followers. Transformational leadership is not just for the follower, when the leader engages with the follower and creates a bond with them, both the leader and follower benefit from it. The leader takes into concern values, ethics, standards, and long-term goals, and tries to assess the follower’s motives, satisfy their minds, and treats them as human beings. Transformational leadership has four factors idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration.

They are enthusiastic individuals are usually seen as active, expressive and energetic. They are often optimistic and open to change with a quick and alert mind set. Transformational leaders in today’s society are better for the organization because in maintaining a business for the long term, leaders need to focus on the overall growth of originality and