ipl-logo

Richard Branson: A Transformational Leadership Theory

794 Words4 Pages

Introduction The focus of this written paper is to introduce a successful business person in the world and analyze the person's unique events or stories with an appropriate organizational behavior theory. We would like to explain in detail with applications and discussions of how the chosen leader has demonstrated the critical criteria of a certain theory. Richard Branson, who is the founder of the Virgin Limited is seen by us as a famous leader in the business sector. His open-minded leadership style has fully demonstrated the transformational leadership theory. Bernard Bass (1985) stated that transformational leaders care about the development of followers, improve the organization through inspiration and stimulation and engage in the betterment …show more content…

Richard Branson has one said, "Do not lead sheep, herd cats". His wordings revealed that he encourages his followers to expose their own creativity instead of following straightly to the company rules established. In many ways, Branson inspires his followers rather than coercing them through his behavior and thoughts (Dearlove, 2007). Branson has opened up the Virgin Atlantic Airways in the 1980s . If it is not of his innovate ideas of expanding his company in the air field, the Virgin Atlantic Airways would not have been operated . Being an open-minded person who applies innovation on himself and tries to influence his employees to be creative, the leadership style of Branson has utilized his workers' talent and contribute good will to the organization (Messina, 2006). Branson gives them freedom to be creative and workers attain outstanding results in return. The following example is consistent with the thoughts of Messina. Simon Draper is Branson's South African cousin, and more than that, he is a famous representative of the Virgin record. This is all because of Branson's unbounded guidelines to him. Draper has incorporate elements of latest fashion and trend by using successful figures like Mike Oldfield, Tangerine Dream and Culture

Show More
Related

  • Similarities Between Carnegie And Steve Jobs

    150 Words  | 1 Pages

    Entrepreneurs controlled the Gilded Age creating a growing economy with booming businesses and yet this has not changed over the years. John Rockefeller and Andrew Carnegie can be compared to those with the names Steve Jobs and Bill Gates. Multibillionaires, who know what the consumers desire, is what these men are best at. They knew and now know business well enough to be able to control our country’s’ economy. However, these successful business men do not do it together.

    Read More

  • How Does Jorge Newberry Overcame Adversity?

    193 Words  | 1 Pages

    “Even as a child, I enjoyed comeback stories where people overcame adversity and against all odds achieved what they sought. I was always rooting for the underdog. The greater the challenge, the more I liked the story. However, I could not fathom that one-day, I would be the fallen one trying to claw my way back.” Jorge Newberry began enterprising at the age of seven, dropped out of high school at sixteen becoming an enterprising entrepreneur as he rose to the top building a vast financial empire.

    Read More

  • John D Rockefeller Dbq Essay

    840 Words  | 4 Pages

    As our country reached the late 1800’s, Americans found themselves face to face with era known as the ‘Gilded Age’. Companies were created and grew rapidly during this time period. Some of the most famous entrepreneurs were John D. Rockefeller and Andrew Carnegie, who seemed to be the perfect models for the ‘rags to riches’ story. Many people debate which entrepreneur was a better role-model. Due to his low prices, the high demand for his products, and the way he sought to eliminate any possible competition, John D. Rockefeller is clearly the better role-model for today’s entrepreneurs.

    Read More

  • Carter G Woodson's Black History Month

    103 Words  | 1 Pages

    In many instances, the accomplishments of our business pioneers required the same dedication and determination that was required to march or boycott unfair treatment. What fueled these business titans? They all had one thing in common. They had big dreams.

    Read More

  • David Johnson The Bourgeois Mind Summary

    559 Words  | 3 Pages

    How do victorious entrepreneurs suppose? What do they perceive, but preserve to themselves? The goal of Kevin D. Johnson 's publication, The bourgeois mind: 100 principal Beliefs, characteristics, and Habits of Elite Entrepreneurs, is to reply that question, and for most likely the foremost half, he succeeds. nevertheless, what makes this a excellent learn for trade owners and aspiring entrepreneurs is not strictly the accuracy of Johnson’s insights into positive entrepreneurial thinking. It’s his realization of the very fact that succeeding as associate trade owner needs associate angle that 's distinctive than what it potential was once previous to fitting associate bourgeois, and historically distinctive from that of the bulk of the boys

    Read More

  • Virgin Atlantic Airways Leadership Style

    820 Words  | 4 Pages

    Sub-summary The leadership approach shapes the organisational structure and effects the business culture. Consequently, the analysis of the leadership style at the Virgin Atlantic Airways clearly reflects the contemporary leadership transformational theory. Action-oriented chairman reached high employees’ commitment by applying family atmosphere and generous reward system in the company. Therefore, obviously, that Branson wants the employees to bring the personalised attitude to clients.

    Read More

  • Pros And Cons Of Transformational Leadership

    762 Words  | 4 Pages

    TRANSFORMATIONAL LEADERSHIP Transformational Leadership is defined as leadership style focused on effecting revolutionary change in organizations through a commitment to the organization’s vision. (Sullivan & Decker, 2001) Transformational leaders are usually given higher position and are known for their charismatic sense and ability to develop high visions and regards in the work they do. They often give their best performances due to the low morale or self esteem Example: Steve Job, Bill Gates and Ratan Tata. As the existentialist rightly said, we always have a choice, in doing what we already have done or doing that which we have never done.

    Read More

  • Dorie Clark Stand Out Essay

    455 Words  | 2 Pages

    One of the examples Clark mentions during this conference was the CEO of Starbucks, Howard Schultz. She states in this conference “Howard Schultz didn’t invent coffee, he didn’t invent coffee shops. What he came up with was a slightly different way to do a coffee shop.” To stand out from the competition, you don’t have to be the next Steve Jobs or Bill Gates, you just have to think outside of the box. I believe this book Stand Out, is a great for anyone who needs inspiration to take the leap of faith and follow an idea for their business or personal brand.

    Read More

  • How Did Walt Disney Shaped American Culture

    1883 Words  | 8 Pages

    Walter Elias Disney was born December 5th, 1901 in Chicago Illinois. His parents Elias and Flora had five children, four sons Herbert, Raymond, Roy and Walt then daughter Flora. Walt admired and followed his brother Roy throughout his lifetime. At age five the Disney’s moved to a farm purchased by Elias in Marceline Missouri. Marceline would create the best childhood memories for Walt and later become the inspiration for Main Street USA at Disneyland in California.

    Read More

  • Home Depot Leadership Analysis

    1153 Words  | 5 Pages

    Their philosophy is “whatever-it takes” and delegates the frontline managers to lead “it is your business, your division, your market, your stores, your aisle and your customers (Home Depot 2009).” Finally , transformational leaders by definition seek to transform. Sometime when a organization does not transform it’s, employees become unhappy and leaders will

    Read More

  • President Kennedy's Moon Speech Summary

    717 Words  | 3 Pages

    Bass & Riggio (2005, pp. 4-8) explains that transformational leaders inspire their followers to exceed their own expectations and perceived capabilities and is comprised of the four components of idealized influence, inspirational motivation, intellectual stimulation and individualised consideration. DuBrin (2016, p.163) suggest that leaders in a time of crisis need to

    Read More

  • Steve Jobs: Transformational Leadership

    838 Words  | 4 Pages

    Steve Jobs was an unconventional leader. His management style is not an exact theory that you would be able to find a lot about in university textbooks. Many describes him as a transformational leader who provided Apple with a vision and a sense of mission. He had high expectations for his employees in developing new technologies that by the time he gave the assignment seemed impossible. As a transformational leader, I see Steve Jobs as a man who was capable of creating inspiring visons, motivate people to buy into and deliver the vision, manage delivery of the vision and build ever-stronger, trust-based relationships with his people.

    Read More

  • Starbucks Leadership Style

    1026 Words  | 5 Pages

    We can regard them as the guides of himself and for the company. 1. He believes that those people who follow the road can create new industries, invent new products, build lasting enterprises, and inspire people around them to get higher goal of

    Read More

  • Leadership Comparison Essay

    581 Words  | 3 Pages

    Bill Gates on the other hand, while also a great leader, is perhaps best known for the way he excels as an entrepreneur. The text describes an entrepreneur as someone who asks the question “what is this company’s purpose?” (2). It is very evident that Gates has spent much time looking into his company’s purpose and has succeeded in fulfilling that purpose. Gates took the question “what?” and answered it

    Read More

  • The Hour Glass Theory

    793 Words  | 4 Pages

    From this case, there have two theories would be a “best fit” for Dr. Jannie. One of the suitable theories that make The Hour Glass successful is Trait Theories. This theory leadership focuses to identify a link to successful leadership in a variety of different personality traits and characteristics. While Trait Theory builds off of the “Great Man” theory, it still adheres to that leadership is naturally indispensable. The search for the characteristics or traits of effective leaders has been studied by the central leadership, which leads to the assumption that leadership is embedded in the characteristics of the individual.

    Read More

More about Richard Branson: A Transformational Leadership Theory

Open Document