Telebrands Sdn Bhd Case Study

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In TeleBrands Malaysia Sdn. Bhd., we have a strong management team who are passion to their works, hardworking, creative and innovative. All of the employees were poached by our CEO, Lee Li Wen from the other competitor’s company. They were placed by our CEO in the suitable position refer to their talent and experiences. TeleBrands Malaysia Sdn. Bhd. is a very large sized industry that sells a lot breeds of products. TeleBrands Malaysia Sdn. Bhd. not only sell pets products but also sell much of other products such as kitchen products, electrical appliances and sports equipment. TeleBrands Malaysia Sdn. Bhd. had expanded to bigger regional product market in many other countries such as India and so on. Additionally, TeleBrands Malaysia Sdn. Bhd. contains high technologies for production that it uses much of machines for assistance during operations. Competitors Malaysia did not focus much on the pets’ equipment and facilities. Therefore, it is hard for us to find the pets industry in Malaysia. However, there are services facilities available that may indirectly influence the market of TeleBrands Malaysia Sdn. Bhd such as pet grooming centre. The pet grooming centre available in Malaysia are: • Chew Thean Yeang Aquarium (CTY Aquarium), Penang. • Fluffy Dogs 'R' Us, Penang. • ABC …show more content…

More precise match will be occurs between their products, needs and wants in each segments they target. We were group our woof washer 360 into psychographic segmentation. This segmentation dividing the market into small different groups. This group customer according to the lifestyles, interests, attitudes, values and personality traits. Woof washer 360 was group in psychographic segmentation because we are focusing the lifestyle of the consumers. For example, pet lovers who will buy this woof washer 360 to wash their pet easily. This is value to the consumer who has raise pets especially

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