The use of social networks helps to show the areas of expertise of the company, to create and retain a community as well as to communicate on the new products and services. The more a company is active on the Internet, the more likely it is to appear in the first search results and thus generate a buying
The aim of this study is to focus on the latter mean of building brand loyalty, social media marketing i.e defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels. The main purpose of the marketers in today’s era is to build and maintain the brand loyalty of the customers. Social media is the evident source of marketing and promoting different products and services and is being used by the many businesses to tap into a new competitive environment of changing technologies. Businesses tend to gain evident popularity by targeting customers who are brand loyal to specific brands
The world as we know it today is dynamic in nature, and technological advancements and the use of social media has facilitated the re-shaping of the way the society deals with things. In other words, we now thrive in a connected world. Social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snap-chat practically drive everything in our society, and the usage continues to grow. For instance, employers now look to get some insight on candidates they are trying to recruit by viewing their social media pages. Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them.
Retrieved from http://scholarsarchive.jwu.edu/mba_student/5 Jacob, A., (2015).The impact of social media on society. Advanced Writing: Pop Culture Intersections. 2. Retrieved from http://scholarcommons.scu.edu/engl_176/2 Rout, V. & Patil, P. (2016). Use of social media in education, positive and negative impact on the students.
It sets significant demands to system quality. The tendency of users to use mobile devices to interact in the social and corporate level, projecting to a further rise of digital identity, a "unique identifier" that contains information on each individual, history and interests which helps businesses to get to know them better to offer them needful services and on real time. They are also able to expand its business to new markets or to outline its position in the market. As companies link themselves more closely with their customers, employees, and partners, federated identity mechanisms must scale to accommodate new demands and counter a wide variety of threats. Governments as “identity providers” can help offering high-value trust-based economic and social interactions online for enabling high level identity assurance.
By proper media selection BB can create a channel in order to cater with their existing and new customers. By using online networking locales, like Facebook, Instagram and Twitter, BB can influence the force of their group to increase more prominent presentation and impact by having vicinity in the focal point of group’s discussion. For choosing effective media channels the first thing to consider in this regard is to understand the customer perceptions. The most common type of entertainment in this era is the use of internet and that is the place where major customers can be found for the current business. By selecting the internet media, there will be customers who would be interactive, collaborative and highly targeted by the hairstyling salon business.
Internet is providing companies new channels of communication and interaction. It can create closer yet more cost effective relationships with customers in sales, marketing and customer support. Companies can use web to provide ongoing information, service and support. It also creates positive interaction with customers that can serve as the foundation for long term relationships and encourage repeat purchases. 2.
(2011),” The Effect of Social Media on College Students “studied the idea of using societal media by the college students. This study explores the advantages and disadvantages of student’s exercise of societal networking for study. The studies also look at the association connecting the consequence of social networking and students learning helpfulness, and to conclude if societal media infer with students educational lives. The majority social network services are web base and offer resources for user to assist in excess of the internet, such as e-mail and immediate messaging. The power of social medium application is that they present a compilation of tools that learners can combine and competition to best suit their individual education styles and enlarge their educational accomplishment.
(2011) states that these building blocks are constructs that let us to make sense of how different levels of social media functionality can be arrange. This model notably focuses on the organization in social media and the internet. Online product reviews obviously creates relationship between the readers and the reviewers through their sharing of vital information about a product. In which these communications may presume a certain brand reputation toward the product, whether it is positive or
Online social media have various forms and serve different purposes. Consumer-generated information is a mixture of fact and rumor, impression and experiences, sentiment and tidbits, etc.. The shift in distribution channels and the emergence of new media brought great changes, hence tourism marketers need to understand the technological dynamics so that they could better promote their businesses and destinations to online travelers. Also tourism businesses should improve their expertise, more financial investment and human