The Media's Influence Of The Media In The 21st Century

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In the 21st century, the media is unavoidable and cannot be isolated from most Americans’ lives. Exposure to the media has consequences that must be evaluated because it influences the nation at large. For the purposes of this research paper, the term “media” refers to both traditional media (including television, radio, and magazines) and social media (including digital platforms that serve as outlets for information and communication). The term “public behavior” refers not only to how people act in physical public spaces, but also actions on the Internet. Lastly, the definition of identity, as adopted by Sabrina Worsham, professor in the Speech Communication department at Imperial Valley College, will be accepted as a social construct that is partially mended by external forces (Worsham). Identity is how we understand ourselves and create that “cognitive representation of the self” (Worsham). Evaluating the media’s influence is crucial to our society because not only are media companies’ motives often politically swayed, but the impact on the public is large enough to have noticeable consequences. In “The Media’s Role in the Policymaking Process,” Christian, writer for the Association of Accredited Public Policy Advocated to the European Union, explains that the media, “a powerful political actor,” has “interests strongly tied to the status quo and that of other corporate policy actors, instead of the general public” (Christian). This shows that the media’s intentions

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