The Role Of Baby Boomers In Health Care

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Baby boomers are defined as “the era of Americans who were conceived somewhere around 1946 and 1964". This group has been large and significant percentage of the U.S population. Their aging will have dramatic implications for health care providers with regards to the costs implications of the resources that they will consume, the expectations that they will have in terms of services they receive, and how they expect to interact with health care system. The needs and wants of the baby boomer generation are extremely complex, and in order to create an effective marketing message, advertisers need to conduct comprehensive market research in order to gain their market share (Berkowitz, 2010).
The way baby boomers demographics will affect health

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