Theories Of Reasoned Action: Theory Of Planned Behavior

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Theory of Reasoned Action/Theory of Planned Behavior (TRA/TPB)
This is one of the many and most important theories researcher’s uses to determine the behavioral intention of individuals in performing the behavior. The theory of Planned Behavior Ajzen, 1985 is an extension of Theory of Reasoned Action Fishbein and Ajzen, 1975. This theory was developed by Martin Ajzen Icek (1988, 1991) and it is concern with individual behavioral intention determined by factors such as behavioral beliefs, normative belief and control beliefs. Individual behavioral beliefs affects the attitude towards the behavior, normative belief determines subjective norm and control belief affects perceıved behavior control. The resultant of these factors are the intention and behavior to accept or reject the technology. The conscious plan to perform a certain task is determine by individual motivation (Conner and Armitage, 1998)
Theory of Reasoned Action developed by Martin Fishbein and Ajzen İcek (1975), determines the link and relationship between beliefs, attitudes, intention, subjective norms and behavior of an individual. An individual behavior for action to reject and accept technology is determined by his/her behavioral intention to perform this particular task. According to this theory, individual intention is determined by the belief, attitude and subjective norms to perform it. Fishbein and Ajzen (1975) defined subjective norms as ‘the person’s perception that most people who are important to

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