Thisgirlcan Campaign Persuasive Techniques
The #ThisGirlCan campaign has a clear message on promoting women’s exercise and aim is to create a safe environment for their audience who are inactive women to decrease the enjoyment gap in exercise. This essay will explore the different persuasion theories to determine and analyse how persuasive the campaign is. #ThisGirlCan uses persuasive techniques in terms of the sender, audience and message. Theories like the elaboration likelihood model, social learning theory and celebrity endorsements are included which will effect and help analyse the overall effectiveness of the campaign and its persuasion level. Through the symbolic process of persuasion, communicators attempt to persuade listeners to alter their own opinions or actions with …show more content…
The model tries to predict the level of attention the audience will give to a specific message and the thought processes behind it. The central message of the campaign is to encourage exercise and when women are highly motivated and have the ability to process the information presented in the campaign, they are more likely to engage in the central route of persuasion (Cacioppo & Petty, 1984). This means they will carefully consider the campaign message and its arguments, evaluating its relevance and effectiveness. To appeal to this route, the campaign provides strong arguments and evidence by using statistics on the benefits of fitness and testimonials from women who have benefited from exercise such as "2.4m more men than women strongly agree that they enjoy sport and physical activity. That's 2.4m women missing out on the opportunity to relieve stress, build connections, and improve self-esteem.” (The Enjoyment Gap, n.d.) However, this may only get women to think about being more active rather than going out and actually doing the exercise. Therefore, it may only be beneficial to women who already are thinking about getting active rather than convincing people who aren’t interested at all. Additionally, some women may have limited time or other barriers to stop them from exercising which may need addressing through the peripheral
Examples Of Ethos Pathos Logos
283 Words | 2 Pages- Observe a commercial on TV or in print and analyze what persuasive techniques the creators of the commercial are using. Are they using Ethos, Pathos or Logos? What claims are they making? What type of appeals are they making? What is their argument or logic?
Example Of Ethos Pathos Logos
1076 Words | 5 PagesIntroduction Persuasion is an art; and mastering this art requires the manipulation of the rhetorical triangles: ethos, pathos, and logos. “Ethos” deals with the credibility of the author; “pathos” refers to the emotional appeal of the text; and “logos” is the logics behind the argument; and these three fundamental appeals are the basis of persuasion. The rhetorical methods used in the two visuals, "How to Gain or Lose 30 minutes of Life Everyday" and "People Kill with Guns More Than Any Other Weapon," both by Mark Fischetti will be analyzed, compared and contrasted in reference to the broader contexts of each source. How to Gain or Lose 30 Minutes of Life Every Day The purpose of this visual is to show the effects of certain activities or habits can on life expectancy.
How Did The Allies Use Propaganda
1977 Words | 8 PagesIt can be said that it is the fastest and most effective way to persuade people into doing a certain action or
Author's Use Of Persuasion Techniques In 'Declaration Of Independence'
635 Words | 3 PagesBreyden Baker Mrs. Guritz English 11 12 January 2023 Unit 3 Essay As people, we use persuasion techniques in our lives everyday, even though we may not realize it. There are many different ways and types of persuasion, authors also use them to write stories, and people use them in their everyday lives. There are pathos, logos, and ethos. Also repetition and alliteration could be used, and they are very effective when used in the right sense.
Compare And Contrast Social Cognitive Theory And Trans-Theoretical Model
1219 Words | 5 PagesAccording to SCT, people are more likely to exercise if they have strong levels of self-efficacy, feel that others support them in doing so, and have access to resources like facilities and equipment (Nkwoji, 2018). By targeting these factors, interventions based on SCT can promote behavior change and improve physical activity levels. SCT provides a comprehensive framework for understanding and predicting behavior change, including in the context of physical activity. SCT interventions may encourage long-lasting behavior change by highlighting the significance of individual and contextual elements as well as observational learning and
Pathos In Advertising
656 Words | 3 PagesAdvertising companies use many different techniques in persuading an audience. It is important for advertising companies to use the three main strategies--ethos, pathos, and logos--to effectively deliver a message which informs a targeted audience. The Centers for Disease Control (CDC) has an advertising campaign that effectively promotes the influenza (flu) vaccine. One of these campaigns, "Make It Your Business to Fight the Flu" effectively targets the audience of business people and employers by discussing how it is important to fight the flu when working in the business industry. Ethos, or the use of credibility, is a very important component of a persuading advertisement.
Bar Chart Compare The Percentage Of Australian Males And Females
200 Words | 1 PagesThe bar chart compared the proportion of Australian males and females of various ages who habitually devoted themselves to physical activities in 2010. It can be drawn from the picture that the females who are 45 to 54 years old did the most exercise; the amount of it is up to 53.3%. On the contrary, the group of people aged 65 and over ranks the least among the women, and it accounts for 47.1%. Besides, females of ages 35 to 44 and 55 to 64 also took regular physical activity seriously, respectively with 52.5% and 53%.
Campaign Zero Persuasive Speech
326 Words | 2 PagesIn 2012, Trayvon Martin was walking home, unarmed, with his hood up and his hands in his pockets. Local neighborhood watch volunteer, George Zimmerman, saw him as a “threat” and took it upon himself to use lethal force against him. Campaign Zero reported that in 2014 “police killed at least 253 unarmed people and 91 people who were stopped for mere traffic violations”. The police brutality continues to escalate creating despair within the community. Martin’s case, along with Michael Brown’s death in Ferguson and the massacre at the Emanuel A.M.E. church in Charleston, became catalysts for the Black Lives matter Movement.
Analyzing The Article Position On Dodgeball In Physical Education
447 Words | 2 PagesBoth use many persuasive techniques to make claims, support their thinking, and get the reader to agree. In the article, “Position on DodgeBall in Physical Education.” The writer makes a claim using the persuasive technique of logos to help convince readers that dodgeball isn’t good for Kids and that Dodgeball isn’t suitable for Physical Education. To begin, the author tries to persuade the reader by stating data as, “61.5% of children aged 9-13 years do not participate in any organized physical activity during non-school hours and 22.6% do not engage in any free-time physical activity.”
African American Social Support
1138 Words | 5 PagesYoung & Stewart (2006) also note that this population is among the least physically active subgroups in the United States. King, Castro,Wilcox, Eyler, Sallis & Brownson (2000) stated “prevalence of regular physical activity in this country is low among women, particularly those who are older and from ethnic minority groups.” If physical activity is not prevalent among this population than risks to chronic conditions can
Got Milk Rhetorical Analysis Essay
1365 Words | 6 PagesYou probably do not notice it, but everywhere you turn you see an advertisement of some sort. You see them on billboards as you are driving in your car, you see them on the television when you are watching TV, and you see them in magazines and newspapers when you are reading. In all of the advertisements you see every day almost all of them include some kind of rhetorical devices. Rhetoric is the art of using language effectively so as to persuade or influence others. Most advertisements include rhetorical devices because it has been proven that “advertisement that incorporate rhetorical devices perform better than advertisements that do not for both measurement of recall and persuasion” (Tom, 42).
Rhetorical Analysis Of Nike's Just Do It Slogans
794 Words | 4 PagesPersuading by appealing to readers emotions. It depends on the language choice of affect to the audience's emotional response. Pathos can make the argument very strong. Many world class athletes have strength, focused on one goal and love is very common in sports today. Nike adds fuel to these emotions by adding ," just do it".
The Three Modes Of Persuasion In Archie Anderson's I Am One
1190 Words | 5 PagesThe three modes of persuasion are ethos, pathos, and logos. Ethos, pathos, and logos are used by individuals who desire to persuade an audience with a particular argument or claim. Persuasion techniques are often used by political figures, sales people, entrepreneurs, and just about anyone trying to persuade a target audience through emotions, character, and logic. The ad, I Am One, shows how these vehicles of persuasion are presented and used; rhetorical strategies like tone, attitude, and non-rhetorical strategies related, patriotism and history references.
Rhetorical Analysis Of Persuasive Advertisements
909 Words | 4 PagesDo you ever come to believe a certain idea after watching an advertisement, but wonder why you do? Companies have developed ways to make consumers take their side in a movement or campaign. Advertisements are used for several different reasons; to persuade you to buy a product, to spread an idea, or create awareness. They develop these persuasive advertisements through the use of rhetorical appeals: ethos, pathos, and logos. For instance, Under Armour, a well-known activewear company, spreads the idea that determination will lead to success.
Exercise Persuasive Speech
701 Words | 3 PagesINTRODUCTION: Attention Step: According to the article “Exercise Makes You Younger,” “Research shows that physical inactivity can cause premature death as well as chronic disease and disability" (54). Establish Need/Relevance: Nowadays technology and busy work schedules have prevented many people from including exercise into their daily activities. Many people think that it is too time consuming and rather not work
More about Thisgirlcan Campaign Persuasive Techniques
Examples Of Ethos Pathos Logos
283 Words | 2 PagesExample Of Ethos Pathos Logos
1076 Words | 5 PagesHow Did The Allies Use Propaganda
1977 Words | 8 PagesAuthor's Use Of Persuasion Techniques In 'Declaration Of Independence'
635 Words | 3 PagesCompare And Contrast Social Cognitive Theory And Trans-Theoretical Model
1219 Words | 5 PagesPathos In Advertising
656 Words | 3 PagesBar Chart Compare The Percentage Of Australian Males And Females
200 Words | 1 PagesCampaign Zero Persuasive Speech
326 Words | 2 PagesAnalyzing The Article Position On Dodgeball In Physical Education
447 Words | 2 PagesAfrican American Social Support
1138 Words | 5 PagesGot Milk Rhetorical Analysis Essay
1365 Words | 6 PagesRhetorical Analysis Of Nike's Just Do It Slogans
794 Words | 4 PagesThe Three Modes Of Persuasion In Archie Anderson's I Am One
1190 Words | 5 PagesRhetorical Analysis Of Persuasive Advertisements
909 Words | 4 PagesExercise Persuasive Speech
701 Words | 3 Pages