Tinkler's Cigarette Advertising Analysis

Secondhand smoke is a cause of many children 's deaths all over the world. Children of parents who smoke are exposed to SHS and are more likely to become ill and even die suddenly. The image chosen shows the use of rhetoric through the use of ethos, pathos, and logos by its appeal to society. People perceive smoking as a sign of weakness; weakness as in that the addictive product can cause lives to end but the consumer is too negligent to see that. Therefore, parents who smoke, tend to forget about the secondhand smoke their kids inhale.

GEICO’s advertisement, which can be found in Men’s Health November 2016 issue, targets car owners through the use of several tactics by means of segmented marketing, hooking the audience, and appealing to their desires. GEICO is the second largest and one of the fastest growing private auto insurance companies in the United States (GEICO, 2016), who aim to reach their target audience through the imagery of a stack of cookies in the hopes of the consumer to correlate the greed and desire received from the food imagery used, in place of the experience provided by insuring your car through GEICO. Additionally, GEICO strives to target customers through attempting to cater to their needs with the intended end goal of persuading them to choose GEICO

N., & Brandt, A. M. (2006). “The Doctors’ Choice Is America’s Choice”: The Physician in US Cigarette Advertisements, 1930–1953. (American Journal of Public Health. February 1, 2006). 223. http://doi.org/10.2105/AJPH.2005.066654 Accessed March 14, 2018

With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry. At the end, a sticker appears that says quit and gives the logo and the website of the antismoking company that engineered the ad. The commercial utilizes rhetorical appeals to draw the audience in, then persuade them to stop smoking.

However, in the 1940’s, the same technology available today was not present to show people the dangers of smoking. In turn, smoking was a relatively popular habit that many celebrities and people indulged in. Advertisements such as the advertisement for Viceroys shows how welcoming the community was to smoking, with the color and simplicity of the ad. The ad even shows a dentist recommending the benefits of smoking with Viceroys. The colorfulness and safety of this brand are meant to draw in a sceptical audience of smokers, by mentioning that Viceroys filters the smoke as to place itself above the other cigarette brands who do not have the same safeties. The ad does a good job at presenting its product as safe and reliable, through the use of logos, with the utilization of the dentist recommending the brand making it the logical choice to buy, and ethos, with the product filtering smoke making it healthier for you to use thus the ethical

This anti-smoking advertisement tugs closely on the hearts using emotional appeal. The speed of the Cigarette burning slowly resperates how smoking slowly kills you inside and out. There isn’t one human who can sit and imagine themselves dying a slow and agonizing death. This advertisement strikes the emotion of fear. The fear of any human feels who smokes cigarettes. The fear of not knowing if you are slowing burning the minutes, and seconds of your life away while showing zero physical or mental affects. The words in this anti-smoking advertisement also uses the logos appeal. It is logically known and proven smoking kills a human

Almost 17% of the adult population in the United States smoke cigarettes. Smokers are more likely to develop heart disease, stroke, lung cancer or blindness. Cigarettes smoking is the leading preventable cause of death in the United States, so there are ranges of advertisements showing the harmful effects of cigarettes, and always telling people to do not smoke it, either by images, statistics or phrases. Among all advertisements that shocks, there is one in particular that it was not necessary a single word on it to do that. This ad is a colorful one that was created by the Roy Castle which is a lung cancer foundation, and was released on December 2007 on magazines and newspapers in the United Kingdom. It shows a white background with two cigarettes together forming a shotgun in the middle of it. This ad uses the three rhetorical appeals of logos, ethos and pathos through a single image. At the same time that the image shows that cigarettes can be deathly, it compares the dangerousness of the cigarette with the

However, the 1920s, the time of the Flapper, promoted this very slim, almost boyish body, and the clothes were very straight so that it didn’t show any curves. Both of these photos, as well as other times in history with pictures of the ideal woman’s body can be seen at here.

In the smoking advertisement by CDC, the message that they are trying to get across is the effects of smoking on people’s lives and health. As commonly known, tobacco is one of the most dangerous drugs in the world; thus, tobacco kills between six and eight million Americans annually. By having Terrie Hall tell her story and show all the ways that smoking has affected her life drastically. Most of the commercials take place in Terries hospital room where she does not have a wig on or her dentures. Terrie persuades the audience that smoking has truly ruined and changed her life forever. She also notes everything that she goes through daily, and all the activites she misses and can no longer due. This method extremely helps showcase how dangerous

The average American is exposed to 4,000 to 10,000 advertisements a day (Marshall). This can include emails, commercials, billboards, and many others. Advertising is a means of informing choice to its viewers, and it is vital to the success of any business. Although advertising is necessary, over the past fifteen years, advertising has had a negative effect on culture by encouraging conformity and having harmful effects on self-esteem as well as financial status.

Advertisements are becoming increasingly prominent across all forms of media. In the 1970’s, the average American was exposed to an average of 500 advertisements a day, whether that be via newspaper, billboard, TV ad, or any other form of media available then. Now with the implementation of the internet, that number has skyrocketed to over 5000. I love to make a joke that the hardest working process on my computer isn’t the video editor or the compiler, but the adblocker. It used to be a bit of satire, but judging the increasing amount of ads that it blocks on an increasing number of websites, that postulate is becoming increasingly true.

In the minute-long commercial produced by R.J Reynolds Manufacturing company in the 1950’s, the Camel cigarette company advertises the use of Camel cigarettes to the public. The company attempts to appeal to American ideals such as wealth and patriotism in order to convince the public that the usage of cigarettes is an American way of life. Camel appeals to the American public attempting to convince them that cigarettes are promoted by health officials and are an American icon through the use of misrepresentations of physicians, male gaze, and patriotic messages.

As promoted by the traditional commercials, men look for women with raven-like hair, emerald eyes, and a slender figure (Browne 39). The Victorian traditions encouraged women to maintain slim bodies and maintain long hair. Such a tradition prevails today as most of the men view slender women as attractive; hence, their preference for dating slender women to voluptuous ones (Sharp & Keyton 17-19). Conversely, the author claims that women want handsome, chisel-chinned CEOs looking forward to marry and have children after long romantic dating (Browne 39). Such an ideology conforms to the traditional postulations of physical traits of masculinity and the capacity of a man as the provider (Gaines 80-81). Furthermore, Browne also assumes that men hate makeup which women use to improve their physical appearances (Browne 45). Brown’s postulation conforms to the traditional depictions of masculinity barring men from altering their appearances with the help of makeup (McCarty & Kelly 238). However, the trend is changing today as more men embrace products aimed at improving their

Anti-smoking commercials are known for several similar ads. Most of the anti-smoking ads are known for women mimicking holding a button to talk or a young girl pulling layers off her skin. But has anyone ever seen the commercial that reflects children turning the table on adults showing them how they feel when they smoke? This commercial features older children and adults standing around smoking and young children of the age’s seven to nine walking up and asking them if they had a lighter. The adults begin to start telling each child why they wouldn’t want to smoke and why it’s bad for you. As each adult explains to the children about smoking the child hands them a brochure and walks away. It states, “You worry about me but not about yourself.” Many adults know the harm they do to themselves but don’t think about it, this

Chesterfield was one of the most recognized brand of cigarettes in the early and mid 20th century which were manufactured in the 90s and continue to be made to this day, but are more popular in Europe since the U.S. has stopped advertising this product for years. Sales of Chesterfield cigarettes have declined steadily over the years. The bold headlines in the advertisement lead the viewer to read the headline