Tourism And Tourism In Ghana

Introduction
The purpose of this thesis is to investigate the use of information technology as a destination marketing tool for the present and future challenges prospects to the tourism industry in Ghana..This has become important because of the fact that the world has become a global village due to the liberalization of the internet. Tourism can be defined as travel and lodging by a person from another city, town, country or place. People have reasons to travel to other places and the reasons could be to see a friend, travel for leisure, business, education or health. It is very hard for the tourist destination marketing institutions to maintain the evolution of the new technologies. The emerging innovative advertisement strategies, the

The reservations of hotels in tourist destinations can be easily done with basic knowledge about the use of the internet (Satir, 2005; Bill Anckar, 2001).The use of different online reservation methods through the internet were introduced (WTO (2014) in various countries mostly in Ghana. The reason was to make tourism products and tourist destination more easy, secured and flexible to obtain in developing countires. Suppliers such as hotels, airlines, travel agents and customers such as tourists and visitors need information technology (IT) in order to obtain information about desired tourist destinations. Life without information tecnology would have been very difficult to sell tourism product at destinations easily. Travel and tourism are inescapably influenced in the tourism business processes by the technological revolution. As information is the most important element of the travel industry, effective use of information technology tools is the central point for obtaining information about the tourism destination markets (Esther Meng-Yoke Tan, 2009;Russell Williams, 2004). As a result all IT systems are spreading fast among a large number of people in everyday life and part of the tourism industry, most especially in Ghana which is still developing. Unlike goods and services that can be seen by consumers, tourism products on the internet are intangible and cannot be checked or touched physically before buying. They are purchased before their period of use and far from their location of consumption. They rely on the representation and description given by the travel trade such as information, secured websites and brochures, so their capability to charm and attract consumers is therefore very important. The provision of correct information through secured websites that are relevant to customers’ needs is the most significant element in