E-word of mouth has customer influence on tourists’ choice of destinations on the internet which is recently hiking (Hennig-Thurau T. G.et al., 2004). Tourists who travel to destinations return to their countries of origin with experience of the environment. Because of their past experience of the setting, they post their opinions on the internet. Comments and recommendations on weblogs, forums, online bulletin board systems and social media networks are examples of electronic word of mouth. Online word of mouth is different from traditional word of mouth in that it has a unique conveyance style that is fast and scalable.
The Indian airlines was forced to improve its service levels when confronted by the quality provided by the private operators. For instance, Jet had created a name for itself in punctuality and customer service orientation. It became the preferred carrier for the business class in the country. Emergence of New Indian Airline industry The steady growth of the Indian economy at CAGR of ~6% per annum in early 2000’s had changed the entire market landscape for the aviation industry. Emergence of new Indian middle class, information technology boom, had created a demand for both business and leisure travel.
Introduction Nowadays, people are becoming highly dependent on what is marketed right infront their eyes through the use of promotion and advertising, opinion from other people, and media which is the main source of the created perception of a potential tourist about a destination (Govers, et al, 2007). Today’s traveller can virtually tour destinations at the touch of a finger even before actually visiting the place through simple online marketing platforms (Solimar International, 2014) that give tourists ideas and knowledge about the particular destination. With the highly industrialized and technological world, the industry of tourism marketing continuously grows resulting in the number of international tourist arrivals, as of 2015, to 1,184 million, representing an increase of 4.4% with 50 million more tourist arrivals compared to 2014 with accords from the World Tourism Organization (UNWTO, 2016). In line with this, destination image plays an important role for the topic of this research since many tourists are attracted to a specific destination. Therefore, as Lopes (2014) and Tran (2013) stated, assessment of the brand image or the destination image is needed because it is one of the most important elements of a tourist destination and is known as one of the most important factors in promoting and marketing a successful tourist destination due to its impacts on both supply-demand side aspects of the marketing.
Many of the businesses in the hospitality industry is moving towards digital reservations and sales as more and more consumers are doing making their travel plans, reservations and purchases online. According to Buhalis & Deimezi “Information communication technologies (ICTs) have revolutionised the travel industry in the last decade” they also added that “E-tourism reflects the digitalisation of all processes and value chains in the tourism, travel, hospitality and catering industries” (Buhalis & Deimezi, 2004, p.103). With the availability of social media, consumers can easily get ideas for their next travel destination from their friends, family or even strangers. However there is no available platform for people to gather these travel ideas that they get to so that they can review these plans easily either chronologically, geologically or through mutual friend suggestions. Our platform will solve this and at the same time give businesses a chance to reach the consumers who express interest in travelling to their destination in the near future.
Travellers tend to choose them as a preferred travel accommodations rather than the traditional five-star hotels, which results from the decreasing occupancy of the star hotels across the country. China’s travel is expected to grow 16% on a yearly basis until 2020 when it is estimated to reach a total of 234 million travellers. The younger generation, the Millennials, who travel frequently and spend more freely during the travel are around 322 million in total. These new Chinese travellers seek more luxuriously travel and expect high quality, uniqueness and exclusivity in addition to superior customer experiences. They are looking for destinations that they have not explored and mobile optimisation booking through Apps are required as now most travel bookings are on mobile phones (Affluential, 2016).
The expenditures spent by the tourists, the import and export of the related goods generate income to the national economy and can further stimulate the investment necessary to finance growth in other economic sectors of country. Some of the countries such as Bhutan seek to accelerate the finance growth by requiring the visitors to pay certain amount of foreign currency per day of their stay and it is not refundable. For some of the regions or countries, tourism is an important source of their welfare as it is the main source. If the country is a remote island, the way to build up the country economy is mainly dependent on their tourism industrial. According to the World Travel & Tourism Council on year 2012, the country that ranked first in the top tourism-dependent countries is Macau, which is an island on the western side of Pearl River Delta, China.
The bulk of tourist arrivals are in developed countries but now developing countries are also increasingly sharing in the tourism boom. Tourism has come to play an important role in the socio-economic development of a country. It is both cause and consequence of economic development. Travel today, is sold like any normal consumer product through retail outlets, wholesalers and even departmental stores of many countries. The reasons for travel too have changed over the span of time.
They are usually defined by the travel purposes. The purposes of travel can be the most various, starting from the rest, leisure, entertainment, knowledge, sport, and finishing with business purposes. Аnаlysis Between the 1960s and 1970s, the debate among sociologists about the types of tourist and tourist;s behaviour in tourism has began, thus they were in search of the real thing or originality .Soon, defining the tourist's behavior has become a popular topic among
According to the data of ministry of commerce that the national people’s consumption in the diet and tourism has accounted for a significant proportion of household consumption and at the same time the hotel industry is in service of all kinds of business activities, which means the future of the hotel industry is indisputable. In recent years, the hotel industry continues to rise in the process of our country and welcomes the golden age of management. But due to the constantly release of increasing competition and personalized needs of customers, the hotel is faced with how to maximize its benefit through the integration marketing with all kinds of resources are limited, all kinds of opportunities to the complicated market environment. The
For Millennial who scarcely can recall a day without the web and who moved toward becoming grown-ups amid the coming of on line travel offices, self-booking devices, and cell phones, their idea of business make a trip is forming the eventual fate of movement.(Refrence). With the changing time young business travelers are more smarter, and they know the way to use the technology. Hence, traverses all ages is the way of life of business voyagers and that culture is changing in astounding new ways.One of the ways that the eventual fate of corporate explorers has changed is with the utilization of innovation. Internet booking apparatuses have surprised the world and have supplanted some movement operators as the essential specialist by which individuals discover their flights. Be that as it may, travel operators are not without their motivation any longer.