• Leadership and coordination: The DMO has a leadership role in tourism within the destination and sets overall direction for the future tourism. • Planning and research: The DMO has a role in preparing tourism policies, plans and strategies for destinations, also drives research on existing and potential target markets to guide future marketing and product development decisions. • Product development: The DMO is responsible for the sustainable development of the tourism product including physical products, people, packages and programs. • Marketing and promotion: The DMO develops overall marketing strategy and prepares long-term and short-term marketing plans for tourism at the destination. • Partnership and team-building: The DMO puts together effective destination team and builds alliances to in order to achieve the destination’s product development and marketing goals.
Many authors raised the issue of making decisions by clients, when choosing a leisure destination (Elliot, Papadopoulos and Kim, 2010; Nuraeni, Arru and Novani, 2015; Nickerson and Neil Moisey, 1999). Many of articles was based on the influence of the culture of a given place, on the choice of a holiday destination (Richardson and Crompton, 1988; Andersen, Prentice and Guerin, 1997; Ritchie and Zins, 1978); and on the impact of the distance to the destination chosen by customers (Yannopoulos and Rotenberg, 2000; Crompton 1979, Scott, Schewl and Frederick, 1978). Numerous articles described the differences in factors influencing customer decision-making between online platforms and stationary tourist agencies (Cheyne, Downes and Legg, 2006; Ku and Fan, 2009) or articles focused only on the factors affecting the customers choices of stationary travel agencies (Ng, Cassidy and Brown, 2006; Hui and Wan, 2005). Repeatedly, there has been analysed the influence of online user reviews on customer decision-making (Ye, Law and Gu, 2009; Sparks and Browning, 2011). The research was also conducted on the impact of factors on customer decision-making of a tourist agency by customers during the selection of individual packages (Heung and Chu,
what is travel and tourism? Travel is a movement of people from one place to another by using different types of transport or different reason to travel. Tourism is the activities of people travelling and the provision to service of tourists. Main types of toursm Domestic tourism- Travel to some place in your country during holidays or trip. Outbound tourism- When you travel to another country for a reason.