Evaluating The Effectiveness Of Tea Tourism Among The People In Darjeeling
CHAPTER 1: INTRODUCTION The fastest developing industry in the world is Tourism. According to World Travel and Tourism Council (WTTC,1995) engaging approximately 200 million individuals and generating or making a global GNP of 12% , tourism is the largest industry.
In the developing countries, with the growth of tourism there are also concerns for sustaining the environment as people have become more and more cautious and aware about exploiting their natural resources. As a result, there is now increasing agreement on the need to promote sustainable tourism development to minimize its environmental impact and to maximize socio-economic overall benefits at tourist destinations. As referred from UN, 2001, tourist activities that manage
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To identify the awareness of Tea Tourism among the tourists visiting Darjeeling.
2. To identify the effects of life and culture of the people in Darjeeling due to the Tea tourism activity.
Tourism worldwide has started growing with a considerable pace. Every country has something special to offer in terms of its scenic beauty, exotic hills, beaches, old civilizations and culture and traditions. Consumers are now demanding something new to experience. There is a paradigm shift in consumer behaviour. Tourists are now travelling countryside to experience the tea culture and experience. They are no more going in for urban holidays but instead exploring these tea gardens. From the tourism’s perspective many schemes and plans have been initiated to supplement the growth of the local people.
Tea tourism can be labelled as a link between the tourists and the population of the host community, promoting the role of tea and its consumption as an instrument in the hospitality, component and dedicated focus of tourism experiences and attractions .
Necessitating various forms of tourism and being multi-faceted, activities taking place within the concept of tea tourism fundamentally are carried out in the
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It is less costly to develop such programs in these regions. Additionally, tea tourism works well with existing enterprises such as tea estates and can generate important secondary income for tea estate households. There are many places where Tea tourism has been successful. Some of them are China, Srilanka and Nepal. People nowadays are becoming aware of the need to conserve their culture for the future. Many tea tourism projects set up all over are also trying to safeguard their culture.
Some problems related to Tea Tourism are :
• It is exacerbating social divisions on the plantations.
• A major problem faced by tourists and people are connectivity by roads and infrastructure.
• It is a relaxation and home stay type of tourism but not fully professionalized although professionalism has started in few tea estates.
• It is relatively mostly expensive.
• The psychological factor and mentality of Indians towards the Tea estates and Tea tourism concepts are not clear.
• Trends state more of foreign
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