Viral Video Analysis

Viral is an image, video, piece of information that is circulated rapidly and widely on the Internet. Viral also is describing a pattern of behaviour the spreading of information from one person to another through their social connections. Viral content is the information that spreads this way, via electronically amplified word of mouth running through people’s online and offline relationships. Viral marketing attempts to take advantage of the mechanism of viral spread for commercial, entertainment or political ends. According to Burgess (2008), many seemingly inconsiderable videos have extolled worldwide fame. The large audience for these clips illustrates yet a larger phenomenon in the world of viral video: the apparent unforeseeable of viral

This research also can be very helpful in cooperation companies with video marketing campaigns. For example, viral and has improved the brand’s popularity among young consumers for Old Spice’s recent YouTube campaign (Reiss, 2010). In order to continue to benefit from online video, companies such as Old Spice must detach and perfect the recipe for creating effective viral content. By understanding the reasons behind videos’ successes, scholars will better understand the factors that lend themselves to today’s popular culture. Among Time Magazine’s list of the top 50 viral videos of all time, there are clips of animals, dancing, singing, falling, and crying (just to name a few) (Fletcher, 2010). These clips also include many different types of people. It is important to note that simply because the content of these clips seems to be different does not have keyword. According to Facebook virality is defined as the percentage of people who have created a story from your page post out of the total number of unique people who have seen it. Creating a story is refers to the number of likes, comments and shares and any communication on the

It design to generate excitement over nothing. Viral marketing is the goal of many company especially for company that are sell product because it is easy, you just need to post it on social media but the video must contain of weird and excitement things to attract viewers. Also, viral thing can save a budget because the company do not have to pay high payment for television, radio and other social media for advertisement. Then, with viral the advertisement will spread widely rather than do an advertisement on television and radio because people nowadays like to watch something that viral on social media. Besides that, viral can make the product be the best seller because the product become a conversation on social